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| | DELICIOUS B2BMARKETING
NOVEMBER 8, 2010 [2009, Case Study] B2B social media case studies - 3 you can learn from and why they work
Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. B2B case studies.
| | GROW - PRACTICAL MARKETING SOLUTIONS
NOVEMBER 4, 2009 [2009, Case Study] An interview with GE's Social Media Wizards
So when I started my role as a social media communicator, I did the most logical thing I could think of — I scheduled a Parker family meeting. We spent a couple of hours one Sunday afternoon in the family dinning room going from the principles and theories of social media up through the latest and hottest tools. How has GE’s social media strategy changed since its inception?
DECEMBER 1, 2010 | B2B MARKETING ZONE POSTS
[2009, Case Study] Top 60 B2B Marketing Posts and Hottest Topics November 2010
NOVEMBER 8, 2010 | DELICIOUS B2BMARKETING
[2009, Case Study] B2B social media case studies - 3 you can learn from and why they work
APRIL 6, 2010 | WINDMILL NETWORKING
[2009, Case Study] Social Media Book Review : The New Community Rules: Marketing on the Social Web by Tamar Weinberg
NOVEMBER 4, 2009 | GROW - PRACTICAL MARKETING SOLUTIONS
[2009, Case Study] An interview with GE's Social Media Wizards
JULY 31, 2009 | DELICIOUS B2BMARKETING
[2009, Case Study] Demandbase: A New Twist In The Lead Management Automation Market
JULY 5, 2009 | AGGREGAGE
[2009, Case Study] Associations Social Media Opportunity
| | PR MEETS MARKETING
FEBRUARY 19, 2009 [2009, Case Study] Response to Comments regarding “Would YOU Trust a PR Firm without a Social Media Presence with Your Social Media Programs”
There has been quite a bit of discussion from the original post and on a post by Jeremiah Owyang titled “Walking the Talk: Some Agencies and Vendors Demonstrate Social Media Prowess,. When reviewing Jennifer Leggio’s post “Is ’social PR’ for real?”, Agencies need to work hard to ease their clients’ or potential clients’ minds by showing hard metrics of how social programs have worked for other clients. There is also more justifiable pressure on marketers as a whole to demonstrate ROI from social media programs. Tweet this on Twitter.
| | AGGREGAGE
JULY 5, 2009 [2009, Case Study] Associations Social Media Opportunity
This morning I had one of those wonderful social networking moments. I received a note that I had been accepted into the smchat ning group - a group that meets once a month for chats. I joined last week’s chat and thus signed up to the ning group. She had a posted listed in her profile Be a Renegade – Bringing Social Media to Your Association. Because I think of social networks as a big cocktail mixer in the sky, this was one of those great moments when you feel like - wow, let’s talk about that a bit. Why associations fear social media.
| | FEARLESS COMPETITOR
JUNE 17, 2009 [2009, Case Study] My Company is Blogging and Tweeting: So Now What Do We Do?
Here’s the article: Recently, I had the great pleasure of talking with Forrester’s B2B marketing guru, Laura Ramos , about the emerging social media landscape and opportunities for B2B companies to build better relationships with their customers and target prospects. Laura’s groundbreaking study, with G. Laura Ramos: Social media is clearly relevant for B2B marketing today for two reasons. First, at Forrester we’ve studied how B2B buyers participate socially and found that participation is much higher than U.S. Did social media help to do that?
| | DELICIOUS B2BMARKETING
JULY 31, 2009 [2009, Case Study] Demandbase: A New Twist In The Lead Management Automation Market
Analytics include Web site visits, return visits, email opens, and click-throughs with an emphasis on letting marketing, insides sales, or account managers know when these activities happen. 4) Lead scoring — in a prior post , I make the case for quantitative scoring. Social networking stuff fits here too. Inbound Marketing is a collection of all the techniques marketers should use to get found in search engines, blogs and social media, and be more like the electric or fuel cell car and get a radically different ROI, not just a slight gain. Feel free to chime in if I did.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JULY 2, 2009 [2009, Case Study] An interview with GE's Social Media Wizards
The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE's social media initiative when doing research for an article on Social Media's B2B Superstars. I've continued to be impressed with their aggressive and progressive approach to using social media (click for case study) and asked SM Communicator Megan Parker for an interview. How has GE’s social media strategy changed since its inception? An example of her creative flare: "Hey baby! MORE >>
B2B LEAD GENERATION BLOG | FRIDAY, AUGUST 17, 2007 [2009, Case Study] B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use
Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media Thought Leadership Trigger Events Web/Tech Webcasts/Webinars Weblogs Word-of-Mouth Archives June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 More. MORE >>
WINDMILL NETWORKING | TUESDAY, APRIL 6, 2010 [2009, Case Study] Social Media Book Review : The New Community Rules: Marketing on the Social Web by Tamar Weinberg
Following up on my “ Top 15 Social Media Books of 2009 ” blog post as well as my recent review of “ A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay ,” I want to cover another book which I thought was one of the best social media-related books of 2009: “ The New Community Rules: Marketing on the Social Web ” by Tamar Weinberg. The New Community Rules: Marketing on the Social Web Summary. The scope is what one would expect from a social media marketing book, and at 300+ pages there is a lot of content covered. MORE >>
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008 [2009, Case Study] How To Create A Know-It-All Company - CIO.com - Business Technology Leadership
Social Responsibility. Find out why a new study picks Googles Messaging Security over competitors. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. New Top-Level Domains Expected in 2009. Blogs and Wikis in the Business World. Find out why a new study picks Googles Messaging Security over competitors. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. Customer Case Study: 156 Percent ROI with HP. MORE >>
B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010 [2009, Case Study] Top 60 B2B Marketing Posts and Hottest Topics November 2010
Here’s what the social signals said was the best content and the hottest topics. The following are the top items from featured sources based on social signals. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. com , wiki. MORE >>