Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Did some good research about click bank and will look more into #77, very interesting.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. Fast Draft™ | Project Quotes | Case Studies | BLOG | Bio | Contact Us b2bmarketing Thanks for stopping by and I hope youll visit this blog frequently!

Paper 40

Paper Best Practices RSS Landing Pages 40

Convince & Convert

JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

SEPTEMBER 20, 2010

Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. The statistical similarity shocks me. The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! Being relevant to customers isn’t about just using their first name in an email.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. No stack of case studies or conference road trips will do it, either.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. I'd love to write up a case study on you guys when you're ready.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Webbiquity

JULY 26, 2010

Marketing Finger ( Resources Studies Social Media Consulting ). Social Media Statistics for B2B Marketers , June 21, 2010. Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Zoominfo

MARCH 21, 2018

In fact, customer testimonials and case studies are considered the most effective content marketing tactics, identified by 89% and 88%, respectively, of B2B marketers ( source ). But, with a few tweaks to your content, case studies can offer significant value to your blog. Instead, experiment with different formats.

Effectiveness 191

Effectiveness Zoominfo B2B Top of Funnel 191

Hubspot

OCTOBER 17, 2018

Experiment until your results are statistically significant. The experiment ran until a statistical significance was determined, which, in the end, only took about two weeks, To give you an idea of what that might look like, the test variants were labeled with internal language and included the following: default. Let it run.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Convince & Convert

APRIL 14, 2010

Sounds like a great case study. Sounds like a great case study. My research focuses on organizations that align customer behavior with their corporate actions — with their actions not just fostering but ultimately inducing a needed behavior (a sale or lead). [link] jaybaer Fantastic analogy!

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Webbiquity

SEPTEMBER 12, 2011

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Social Media Case Studies. Is Social Media Really Living Up to Expectations?

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Single Grain

JUNE 5, 2019

Research shows that 88% of consumers research before making a purchase either online or in-store. The success of Conversion Rate Optimization (and thus CTAs) relies on the elaboration of a basic three-step plan : Research and analyze your audience. They jump from site to site to find the best deal possible. That’s cool, too!

Urgency Marketing 111

Urgency Marketing Work Management Landing Pages Marketing Management 111

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. Have a new statistic that shows the opportunity is growing faster than ever? This kind of content shows your prospects that you’ve done the research and that you know the industry inside and out. Highlight new industry research. Get Content. Get Customers. Promote it.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

SEPTEMBER 8, 2010

I have studied and proven this. I have studied many fan pages with 100k+ to millions of fans that get only from 100-5000 people engaging with Brand posts. I think Myspace is a great case study but I don’t think FB has learned from the mistakes. link] Raj – SEO Australia Great research on every point!

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Expion just compiled 8 case studies with one of our clients, Applebee's. I always share with our developers these studies because it's great to know what our users think of our tool and more importantly our weaknesses so we can improve.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

MAY 19, 2010

I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. I can get people to discover, interact with and share my content all day, but all that proves is that I can push words, provide context and – maybe – that I have some authority. All rights reserved.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Hubspot

JANUARY 9, 2013

Give credit where credit is due, and properly cite your sources for things like data and statistics, visual content, and others' original thoughts and ideas. Some research companies, for example, provide data and statistics for a fee. 21) Not Checking to See if the Results of Your A/B Tests Are Statistically Significant.

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Convince & Convert

JUNE 30, 2010

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. I think anyone should look at them for a perfect case study on how to best use social media.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

JUNE 24, 2016

Jay was writing four days a week all by himself for a while and then at some point it was 2009 or 2010 he brought me on as a virtual assistant and I helped him with a lot of his travel booking, research for blog posts, things like that. People would talk to their friends, and that’s still the case, of course.

Content 113

Content Work Management Planning Video Marketing 113

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Check out the Twitter X-Factors study here. Nobody forced companies to get involved with their customers in this way.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

JUNE 16, 2010

This week we are being treated to another breathtakingly ignorant “research&# report. This week we are being treated to another breathtakingly ignorant “research&# report. Of course, sponsored by a company that GETS PAID to create demand for social media.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119