Adobe Experience Cloud Blog

JUNE 15, 2009

Barry is also presenting his latest research about marketing and sales alignment at an exclusive webinar titled Using Marketing's Insights to Close More Deals Faster. The webinar will be held this Thursday, June 18, 2009 at 11:00am Pacific/2:00pm Eastern. Barry is also a member of the Marketo Board of Advisors. Sign up today!

Thought Leadership 48

Thought Leadership Sales Leads Lead Scoring Lead Ranking 48

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. This kind of content shows your prospects that you’ve done the research and that you know the industry inside and out. Highlight new industry research. B2B Lead Generation Benchmark Study 2009. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SnapApp

APRIL 25, 2018

They are more likely to do a lot of research on their own and are less likely to get in touch with a sales person. Building user personas and doing user research with the business development team, I worked with the design team and wrote the copy for the entire website. She’s worked in B2B tech for almost four years.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

The ROI Guy

APRIL 21, 2010

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. In this research, we examine the monthly activity and usage reports of at least 15 Alinean customers to determine the tangible value these programs were delivering.

ROI 40

ROI Lead Scoring Lead Ranking Enterprise Management 40

SnapApp

APRIL 25, 2018

They are more likely to do a lot of research on their own and are less likely to get in touch with a sales person. Building user personas and doing user research with the business development team, I worked with the design team and wrote the copy for the entire website. She’s worked in B2B tech for almost four years.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

DECEMBER 9, 2009

Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. While B2C companies can reasonably expect to generate a purchase from a single site visit, the sales cycle for B2B companies is much longer. This helped increase keyword referrals by more than 60%.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Hubspot

JANUARY 9, 2013

Some research companies, for example, provide data and statistics for a fee. Use Creative Commons to find free images to use (and then cite their source), pay for your images using a stock photography service like iStockphoto, and do your homework when you're conducting research. And this doesn't just go for images.

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28