markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 29, 2010

The “Mapping Marketing to the Transforming Buying Process,” report released by DemandGen Report revealed serious disconnects. There is a breakdown between the customer’s reality of engagement and the B2B marketer’s perception of it. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

The Effective Marketer

JULY 21, 2009

Tell them about a new release! This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. 9 Responses to Why Social Media Is Not For Everyone neoco says: July 22, 2009 at 3:44 am Nice post and very relevant. Get people to buy our products!

Social Media 100

Social Media Planning Work Management Social Marketing 100

Launch Marketing

NOVEMBER 6, 2019

To capitalize on this partnership, Squarespace released a commercial starring Bridges as Lebowski during the 2015 Super Bowl, which had a viewership of 114.4 In 2009, Adobe acquired the marketing analytics company Omniture. million people. What They Did.

Campaigns 61

Campaigns B2B Marketing Examples Paid Search Agency 61

WebMarketCentral

DECEMBER 22, 2009

In this excellent post, Newt Barrett goes beyond these obvious observations, offering case studies of how business organizations have taken advantage of the unique strengths of each medium to drive business results and acquire new customers. Content Marketing with Blogs: Fishing for Business, or Catch-and-Release?

RSS 20

RSS Best Practices Business Adwords 20

Industrial Marketing Today

APRIL 22, 2010

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. You can buy the book from Amazon and visit his site at www.distributiontrap.com. The interview is split over four videos.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. Convert prospects into leads – a prospect that has made an inquiry or responded to an offer is now a lead.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

markempa

JUNE 14, 2006

« New Book: Lead Generation for the Complex Sale is officially released | Main | PR Has New Rules for Reaching Buyers Directly » Why Most B2B Sites Fail to Convert Sales Leads Most people coming to your website arent coming to your website to buy. The key is to reach people as early in their buying process as possible.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. According to a study done by Professor John A. We are all used to seeing case studies and they are powerful marketing content.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

Use case studies to demonstrate tangible results. It is all about the customer and not you and your company. Avoid common phrases like, “World-class manufacturing using cutting-edge technology.” Instead, explain how those things benefit your customers. Develop your message: Put some thought into who, what and why about your business.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. One-size-fits-all site content will not help you engage. Video testimonials are far more credible and impactful than plain text.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

JUNE 26, 2009

Bringing the business media opportunity to life for marketers, advertisers and media planners/buyers, each issue contains industry data, research and case studies that document the power and effectiveness of business media as advertising and marketing vehicles.

Research 40

Research Marketing Management Media Planning 40

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Look through your latest news releases for ideas 11. Case Studies are always popular to write about and not just your own 17. Publish content on what not to do!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Ambal's Amusings

OCTOBER 12, 2009

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Joe Pulizzi: Content marketing seems to be the buzz word for 2009. How did you pick these examples?

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

SWZD

AUGUST 5, 2019

Headquartered in Waltham, MA and founded in 2009, Actifio provides an Enterprise Data-as-a-Service platform. Peter gave us a superb perspective on marketing, from the campfires of the Stone Age, to the beaches of Bay Watch, to hybrid clouds storing e xabytes of data. About Actifio.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. Thanks, Erica.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay. All rights reserved.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Buzz Marketing for Technology

FEBRUARY 11, 2010

On December 19, 2009 Avaya completed the acquisition of Nortel Enterprise Services. This would prove to be a seminal event for Avaya and on January 19, 2010 we did released the roadmap to a staggering crowd of 24,000 people. The short answer – heck yeah!

Case Study 100

Case Study Case Studies B2B Marketing Studies 100

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For marketers, the news is good overall. marketers "earn their way in" (via publishing helpful information on a blog etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. Don’t be Shy. All rights reserved.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Hubspot

OCTOBER 27, 2020

Starting my career in blogging may have biased me, but blogs are by far my favorite way to keep up on SEO trends, new strategies, and interesting case studies. Content falls into two main categories: experiments/case studies and best practices/foundational concepts. JavaScript & SEO Backfire – A Hulu.com Case Study.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Convince & Convert

DECEMBER 11, 2013

As the “original” Convince & Convert team member (I’ve been working with Jay on C&C since 2009), I have a unique look into the evolution of this company – one that started with a single political-science-major-turned-social-media-expert and has grown into an 8-person virtual powerhouse.

Design 126

Design Work Management Consulting Social Media 126

Webbiquity

JULY 26, 2010

What Works ( Vendor Government PR Trends Spending Release ). Time to Kill the Press Release? Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Ambal's Amusings

SEPTEMBER 14, 2010

I took the same principles and processes that I used to help my own clients and packaged them within the book - it’s a different kind of strategy book that includes the concepts and logic, as well as case studies and examples, questions and exercises. This compares to pre-tax income of $36 million in the second quarter of 2009.

Enterprise Management 100

Enterprise Management Business Work Management Marketing Management 100

Single Grain

APRIL 25, 2022

Before hiring a paid search advertising company, consider these five things you should look for in a PPC company: Case Studies. Client case studies help uncover vital insights regarding the company's projects and the results achieved. Look for case studies on the agency's website. 10) HigherVisibility.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. But the job of arm twisting and education can’t come from outside.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Golden Spiral

APRIL 16, 2019

Part of it was immaturity, part of it was other conditions outside of my control, and part of it was the 2008-2009 economy. That you look at and go, "This is a really cool case study to put my philosophy I just talked about into practice.". He actually released the book in the wrong order, because I think.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

SnapApp

APRIL 25, 2018

Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans. The recent release of Chargify Elastic Billing™ was a culmination of hard work and collaboration across all departments. What's something you've recently accomplished at work that you're proud of?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. Content could be a newsletter article, a press release - anything that contains factual info about your product or your satisfied customers. B2B Lead Generation Benchmark Study 2009. Cashing in With Content (a classic by David Meerman Scott). Get Content. Get Customers.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SnapApp

APRIL 25, 2018

Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans. The recent release of Chargify Elastic Billing was a culmination of hard work and collaboration across all departments. Tracey Wallace. B ig Commerce | Editor in Chief.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Single Grain

OCTOBER 14, 2019

Growth Study] Slack: The Fastest Business App Growth in History. Case Study] The Content Sprout Method: How to Use Strategic Content Marketing to Grow Your Traffic From 0 to Millions. Released in three colors, this sought-after sneaker model reflects West’s unique style : . Nike's Influencer Marketing Strategy.

Marketing Strategy 109

Marketing Strategy Marketing & Strategy Paid Search Agency Advertising Agencies 109