markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. We see the halo effect demonstrated in places like the Harvard Business Review where its quite common to see business executives collaborate on papers with a professor or sponsor research projects.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Buzz Marketing for Technology

FEBRUARY 27, 2009

However, I did get a lot of speaking opportunities, PR opportunities, book comment opportunities, even books people would mail to me unsolicited (aka Schwag!) Besides all those great things, I also got things I hadn’t bargained for like having less time for the family, adding to my existing A.D.D.,

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. According to Travelport research , nearly half of travelers have used voice search to help manage travel. . You can check out the full case study here ). . The travel industry is booming.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Did some good research about click bank and will look more into #77, very interesting.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Hubspot

MARCH 9, 2017

6 Tips for Resourcing a Remote Team: Do your research: Dig into the work history of the individual, ask for case studies of their previous roles, and do your due diligence checks before progressing. As a remote employer, it’s imperative to be comfortable with providing space to make mistakes, as any full-time employee deserves.

Paid Search Agency 66

Paid Search Agency Advertising Agencies Ad Agencies Work Management 66

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Forrester Research shows that from 2009-2014, U.S. What are your thoughts on the PR agencies that still have a Social Media or Digital department or practice that operates separately from the rest of the agency?

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 20, 2010

Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget. Private brand communities vs. Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. ( Leaders West ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

APRIL 8, 2013

Inbound agencies must be their own best case study -- but more on this in a later step.). Aaron Aders, Co-founder and Market Research Director, Digital Relevance. In other words, be your own best case study. Paul Roetzer, CEO and Founder, PR 20/20. Step 2: “Get good at creating great content.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. No stack of case studies or conference road trips will do it, either.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Online Marketing Institute

JULY 31, 2012

2009 Eddie and Ozzie Awards Winners. Marketing/Communications/PR. Case Studies in Custom Content. . --> Suppliers. Webinars Events. Industry Events. MediaNext 2012. E-Media Summit -->. 2010 Eddie and Ozzie Awards Call for Entries OPEN! 2008 FOLIO Award Winners. Digital Magazines. -->. AddThis Bookmark Button END -->.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

OCTOBER 27, 2020

Luckily, there are resources you can count on to always have trustworthy, valuable, and well-researched information. You don't need to use Serpstat's SEO platform to take any of its short courses, which include Advanced Competitor Research, Backlink Analysis, How to Cold Pitch SEO courses, and more. So — how do you learn about SEO?

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Convince & Convert

APRIL 14, 2010

Sounds like a great case study. Sounds like a great case study. My research focuses on organizations that align customer behavior with their corporate actions — with their actions not just fostering but ultimately inducing a needed behavior (a sale or lead). [link] jaybaer Fantastic analogy! Im Jay Baer.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! Being relevant to customers isn’t about just using their first name in an email.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Webbiquity

JANUARY 10, 2010

Following on the same theme as the post above, Mark Jackson writes a case study on setting realistic expectations with SEO clients. Brian Easter runs down six common SEO mistakes—such as ugly URLs, duplicate content, and a disconnect between SEO and PR—and explains how to correct or avoid them. by HuoMah SEO Blog.

SEO 100

SEO Tips Best Practices PageRank 100

Single Grain

MARCH 14, 2022

Instead, take some time to do your research in order to find a reputable agency that's a good fit for your organization or project. This bit of research will show you how well they are running social media campaigns and performing community management for their clients. Testimonials and Case Studies.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Communities Work Management 52

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Marketing Finger ( Resources Studies Social Media Consulting ). What Works ( Vendor Government PR Trends Spending Release ). July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Expion just compiled 8 case studies with one of our clients, Applebee's. I always share with our developers these studies because it's great to know what our users think of our tool and more importantly our weaknesses so we can improve.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

SEPTEMBER 8, 2010

I have studied and proven this. I have studied many fan pages with 100k+ to millions of fans that get only from 100-5000 people engaging with Brand posts. I think Myspace is a great case study but I don’t think FB has learned from the mistakes. link] Raj – SEO Australia Great research on every point!

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. This kind of content shows your prospects that you’ve done the research and that you know the industry inside and out. Highlight new industry research. B2B Lead Generation Benchmark Study 2009. Cashing in With Content (a classic by David Meerman Scott).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

MAY 19, 2010

I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog. Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well. Is the era of PR over?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

DECEMBER 9, 2009

Including video demos, case studies and newsletters on a site can help B2B organizations build relationships with their audience. 've always been a sucker for case studies and white papers. For one client in the B2B marketing industry, TopRank devised a blog strategy incorporating industry thought leader interviews.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Convince & Convert

JUNE 30, 2010

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. I think anyone should look at them for a perfect case study on how to best use social media. Are You Treating Your Fans Like Cattle?

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Outgrow

MAY 6, 2020

Founded in 2009, Column Five has made its way to the top content marketing agencies on the West Coast USA. They combine content marketing along with social media, and PR services to create content strategies. Case study. Case Study. They create articles, case studies, podcasts, editorials, etc.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Ad Agencies Top of Funnel 92

Webbiquity

JUNE 6, 2011

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Social Networking: Like Falling In Love.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Check out the Twitter X-Factors study here. Nobody forced companies to get involved with their customers in this way.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

JUNE 16, 2010

This week we are being treated to another breathtakingly ignorant “research&# report. This week we are being treated to another breathtakingly ignorant “research&# report. Of course, sponsored by a company that GETS PAID to create demand for social media. Im Jay Baer.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119