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American Business Media - Research & Marketing

Online Marketing Institute

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

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B2B Marketing | Business to Business Marketing Information Portal

Online Marketing Institute

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO.

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My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

Besides all those great things, I also got things I hadn’t bargained for like having less time for the family, adding to my existing A.D.D., and a general tendency to speak in 140 character phrases! I thank BearingPoint for the opportunity to do some of these incredible things and wish them only the best for the future!

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. How do you shift the focus from you or your company to your prospects and customers? Do you have any strategies for this?

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Here’s a stat that will make you feel better: A recent study of business-to-business buyers shows that sales people who become trusted advisors and understand the needs of economic buyers are 69% more likely to come away with a sale! In B2B, this marketing tactic is a case study.

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Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?

The ROI Guy

Indeed, early cloud computing case studies reveal the potential for better cost savings, scalability, agility, performance and more. Alinean recognized by BtoB Magazine’s as one of To. Gartner CIO Study Highlights Need for Outcome-Base. Gartner CIO Study Highlights Need for Outcome-Base. Latest Research.

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