markempa

OCTOBER 27, 2014

When people ask for information, they expect a rapid and personal response. Numerous studies show that swift follow-ups increase conversion. 80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. Shorten your follow-up time and do it personally.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Parse.ly

SEPTEMBER 24, 2019

The Content Library is a cool addition – we want to enable you to draw on all the helpful content we’ve produced from network-wide research and customer case studies, to best-practice guides and experiments from our Parse.ly In 2009, our typeface was influenced by the logos of WordPress and Twitter. University Partners.

Brand Identity 40

Brand Identity Branding Startups Domain 40

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. Read on to get their insights. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Studies 100

Square 2 Marketing

AUGUST 8, 2019

In 2009, sales still ran the show. Sales reps controlled the sales process, leaking information out to prospects on a “need-to-know” basis. Your prospects are only reaching out to you for that last bit of information they can’t get on their own, like cost, delivery and terms. You can ignore this reality or embrace it.

Buyer's Journey 56

Buyer's Journey Marketing Prospects Cost Process 56

ClearVoice

APRIL 20, 2021

You MUST not only set up your listing, but make sure you’ve got as much information there as possible and keep it updated constantly. Posts can be used to inform or drive traffic, or both. Case studies. Create any informative, sharable content that links back to your targeted area pages. Add photos.

SEO 90

SEO Content Click Rate Ideal Customer Profiles 90

B2B Marketing Traction

MARCH 13, 2012

Customer case studies – how do customers use your products and services? I like to see a separate news or media page for this kind of information, but it is acceptable way to post it on the blog as well. We have been blogging for our own and our clients’ marketing results since 2009. Contact New Incite today.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. Rand’s presentation is engaging and full of great information. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Vidyard

JANUARY 15, 2020

Interviews are the best way to get information straight from the horse’s mouth. Some interviews allow access to people and information that might otherwise stay behind closed doors. You can break the interview up into short clips to use on social media, or grab quotes for case studies. Benefits of Interview Videos.

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117

markempa

OCTOBER 21, 2011

8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011. 11:30 – Kaci Bower presents a case study on how Postcard Mania, a B2B organization serving small to medium businesses, combined a lead-generation effort with a multi-channel nurturing strategy that optimized their marketing and sales funnel.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Exo B2B

MAY 30, 2019

But beyond its informational aspect, ExoB2B’s blog has also proven to be a powerful marketing tool and an effective lead generator. But what served as a catalyst in 2009 is when we discovered that some blogs were dealing with marketing (like ClickZ and HubSpot for example). ExoB2B’s blog celebrates its 10th anniversary.

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

The Effective Marketer

JULY 21, 2009

At the company I work for we recently had an informal discussion about Facebook and Twitter, with people raising questions such as “why don’t we have a Tweeter page” or “let’s create a Facebook account and start inviting customers”. Reply Jean-Paul says: July 22, 2009 at 8:58 am Hello, Thanks a lot for track backing our link.

Social Media 100

Social Media Planning Work Management Social Marketing 100

SpotMe Blog

JUNE 13, 2023

Disclaimer: The objective of this list is to share useful information. We will review your information the next time we update it. They use event data to inform decisions, then consistently deliver small thoughtful touches and big unforgettable experiences. It is not for commercial purposes.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Content Standard

DECEMBER 10, 2014

These pages feature compiled tweets and information related to a hashtag, and the tweak made these pages easier for search engines to access. Back in 2009, Twitter gave Google access to all tweets produced in real-time, and Google’s search results featured Twitter content. million to 75 million.

Twitter 40

Twitter Traffic SEO Generation 40

Industrial Marketing Today

SEPTEMBER 13, 2010

According to the same research study done by GlobalSpec, during the initial Research phase, 42% of buyers evaluate four or more suppliers, but as buyers move closer to Procurement, only 26% get quotes from four or more suppliers. Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. According to Jeff Ogden, the Fearless Competitor , you are going to need two critical pieces of information to conduct a content audit. What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Writing on the Web

OCTOBER 9, 2011

In Maria Velosa’s 2009 edition of Web Copy that Sells , she suggests 5 questions your copy should answer: What is the problem (pain, predicament)? Specific examples and case studies spell everything out for readers and make your copy come alive. Don’t make them fill out unnecessary information and forms.

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Vidyard

FEBRUARY 10, 2021

Interviews are the best way to get information straight from the horse’s mouth. Some interviews allow access to people and information that might otherwise stay behind closed doors. You can break the interview up into short clips to use on social media, or grab quotes for case studies. Interviews provide an inside look.

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? Page 6 – Concluding Summary/Call to Action Information. Edwards Enterprise Software (now a division of Oracle Corporation).

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site!

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Industrial Marketing Today

MAY 5, 2010

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. A white paper would fit the bill nicely here.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

markempa

JUNE 14, 2006

They are coming to your site for information. Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! Do you have your web site’s good content under lock and key?

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Industrial Marketing Today

JANUARY 26, 2010

Use case studies to demonstrate tangible results. Provide this information in plain English with compelling reasons for people to do business with you. Provide multiple ways to access relevant information with minimal clicks. Avoid common phrases like, “World-class manufacturing using cutting-edge technology.”

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. According to a study done by Professor John A. In the later stages, supplier Web sites and catalogs are the most important information sources.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Hubspot

FEBRUARY 23, 2017

Friendster was also used to learn about local events, pop culture news, and to connect with brands also sharing information on the platform. They cited a disastrous site redesign in 2009, after which traffic and users plummeted. At its peak, Friendster had roughly 115 million users around the world. Source: VentureBeat. Why it Failed.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? 4 comments… read them below or add one } Eric Goldman May 17, 2010 at 5:16 pm Achinta; This is a great article with much relevant information in it. Thanks for sharing!

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. Capturing and leveraging this information, though, are two different things entirely. . These are dynamically generated ads that populate with information based on an individual’s travel interests.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Contently

MAY 11, 2016

.” From the get-go, Johnson’s plan was to eventually house some of this content on State Farm’s website and even publish content created in-house, striking the balance between promoting owned media that was fun and provided the necessary product information. Hanley needed something bigger to get the company site going.

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The shelf life of your content is pretty short because new information is generated very quickly on the Internet.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Biznology

JANUARY 17, 2011

Besides, back in late 2006 (and as late as 2009), Search Engine Optimization was considered to be snake oil, especially since Google was obviously omnipresent and had compensated for silly things such as ALT, Description, and Meta tags, right? Well, I will have case studies out the wazoo and we'll go through how this all works.

Social Media 80

Social Media SEO Advertising Agencies Media 80

Industrial Marketing Today

FEBRUARY 7, 2011

Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. Free and valuable content is usually in-depth technical articles written by engineers and not produced by marketing as bait for capturing someone’s contact information. www.jacobs.com , NYSE: JEC) — about $10 billion in 2010.

Rules 60

Rules Paid Search Agency Companies Content Marketing 60

Industrial Marketing Today

FEBRUARY 7, 2011

Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. Free and valuable content is usually in-depth technical articles written by engineers and not produced by marketing as bait for capturing someone’s contact information. www.jacobs.com , NYSE: JEC) — about $10 billion in 2010.

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

Chris Koch

APRIL 30, 2010

The classic B2B mobile applications have been internally focused, giving maintenance people access to service information while they are out in the field. One possibility is to use location at your events so that attendees can find each other or share schedules and information. B2B mobile marketing case studies.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Ambal's Amusings

OCTOBER 12, 2009

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Joe Pulizzi: Content marketing seems to be the buzz word for 2009. million in new business.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

Besides all those great things, I also got things I hadn’t bargained for like having less time for the family, adding to my existing A.D.D., and a general tendency to speak in 140 character phrases! I thank BearingPoint for the opportunity to do some of these incredible things and wish them only the best for the future!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Get the latest information and ideas by creating alerts using Google Alerts on your favourite topics.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Integrated B2B

MAY 8, 2015

1, January–February 2009, pp. Innovation case stories can play an important role in B2B communication because they: Inspire : They convey information and spark ideas by forging new links in people’s minds. & Garud, R. The Role of Narratives in Sustaining Organizational Innovation, Organization Science, Vol.

Creativity 40

Creativity Trigger Marketing Lead Ranking Opinions 40