Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Achinta offers his industrial clients marketing for engineers by an engineer.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Contently

MAY 11, 2016

” On the surface, the perception of the insurance industry can be a huge hurdle. He also has his book, Content Warfare , and some impressive case studies to prove it. And this was back in 2009 when the term “content marketing” wasn’t as widely accepted as it is now.

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. According to a study done by Professor John A. We are all used to seeing case studies and they are powerful marketing content.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. Depending on the level of assistance you’re looking for, Tiecas offers customized content marketing solutions for engineering and industrial companies. He is the Founder & President of Tiecas, Inc. –

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Write about industry News – whats happening this week, this month 2. Case Studies are always popular to write about and not just your own 17.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

FEBRUARY 23, 2017

They cited a disastrous site redesign in 2009, after which traffic and users plummeted. At the time, YouTube and Google+ were outpacing Orkut’s growth, so Google refocused on these platforms in an attempt to compete against Facebook on social media. Ping was launched as an iTunes feature in 2010 and was closed in 2012.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. I will spare Jay’s blog the list of the 70 videos we did, outside of YouTube, since most of them were made before YouTube existed. All rights reserved.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Webbiquity

JANUARY 2, 2013

Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) eMarketer ). eMarketer ). 92% of U.S.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

MLT Creative

SEPTEMBER 30, 2010

The changing nature of our industry propels us to stay on top of the latest trends. Here's what's on tap for marketing industry events for October. October 18-19, Online Reputation Management Asia Singapore: It only takes a few blog posts, YouTube videos or Facebook threads to destroy reputation and image.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 21, 2010

It doesn’t matter what industry you’re in. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. You are indeed the perfect case study. You are indeed the perfect case study. Your customers and prospects are talking about you online. Bravo, man. Keep at it.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 20, 2010

Podcasts vs. YouTube. Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. The pattern holds for YouTube and Linkedin, too. The differences may then lie in use cases and expectations. Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Single Grain

APRIL 25, 2022

Reputable paid search marketing agencies study and understand your target audience, competition, industry, and business goals in order to create ad copy that is strong enough to increase clicks. A paid media agency's job is to always stay informed of the latest changes and trends in the PPC industry. Testimonials.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. B2B Voices ( Trade Youtube Twitter Leads Sales ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

SEPTEMBER 12, 2011

Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. 9 new rules for YouTube marketing by iMedia Connection. And “Rule 2: You can’t make it on YouTube alone…even with close to 2.0

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Hubspot

OCTOBER 17, 2018

From a forum of growth-related posts to a section on growth case studies, this destination is one of the most comprehensive growth hacking resources available online. Since its 2009 founding, one thing has been certain about Uber: It's experienced unequivocal brand growth. Connect with industry experts. Embed live videos.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Single Grain

MARCH 21, 2022

hours per month , ranking equally to Facebook and behind YouTube: The content popular on TikTok is quite different from Facebook, Instagram and YouTube (although they have all copied the former’s format). Better yet, they must have worked with different companies in various industries, including yours. Proven Results.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

Social Media 155

Social Media Media Paid Content Work Management 155

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. But I think that we must understand that all social media sites do not work for every industry.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Single Grain

JUNE 30, 2022

You can also look for case studies, reviews on sites like Clutch or G2, and ratings. Moreover, look for the industries they typically work with. Which industries have you worked with so far? In-depth research of the client's industry competitors. Sparcmedia is a digital advertising company that was founded in 2009.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Online Marketing Institute

DECEMBER 9, 2009

Search marketing should be a top priority for organizations in any industry. Because sales conversions for B2B organizations are based more on building relationships, content must position that organization as an industry thought leader and a trusted resource. 've always been a sucker for case studies and white papers.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Single Grain

OCTOBER 14, 2019

Nike has the largest market share in the athletic apparel industry in North America (around 27.4% and, until recently, had a whopping 96% of the market for basketball footwear), and continues to outpace the competition when it comes to sales : Nike’s Air Jordan brand of basketball sneakers generated over $3.14 Their YouTube mini-series (7.4

Marketing Strategy 109

Marketing Strategy Marketing & Strategy Paid Search Agency Advertising Agencies 109

Single Grain

MARCH 7, 2022

With the launch of Bitcoin in 2009, the decentralized cryptocurrency market powered by blockchain gained massive success. Year Founded: 2009. Coinbound has been in the industry for several years now, and they have relationships with reputed publishers like Coin Market Cap and Bitcoin.com. The cryptocurrency market is booming.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Outgrow

MAY 6, 2020

Founded in 2009, Column Five has made its way to the top content marketing agencies on the West Coast USA. Case study. Case Study. In the first place, they will analyze and define the vision of your company, your industry, and your target audience. 1) Column Five. 8) ReachLocal. 9) Manifest. 10) Webitmd.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Ad Agencies Top of Funnel 92

Webbiquity

JUNE 6, 2011

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Hubspot

DECEMBER 4, 2012

Our 2012 State of Inbound Marketing Report , for example, showed that the average budget spent on company blogs and social media increased from 9% in 2009, to 21% in 2012. And LinkedIn, YouTube, Facebook, and Twitter were considered "useful" or better by over 60%. Context Marketing Champ, or Chump? Dynamic CTAs. pretty cool, eh?

Top of Funnel 28

Top of Funnel Budget Programs Sales Qualified Leads Sales Cycle 28

Convince & Convert

APRIL 27, 2010

Randy is the exception when he should be the rule for those of us in service industries. Randy is the exception when he should be the rule for those of us in service industries. Randy is the exception when he should be the rule for those of us in service industries. link] (who's your Randy?)

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131