Buzz Marketing for Technology

JUNE 27, 2008

Newsletters |. NEWSLETTERS. More Newsletters. Six Techniques to Get More from the Web than Google Will Tell You. Find out why a new study picks Googles Messaging Security over competitors. Salesforce for Google Apps Webcast. New Top-Level Domains Expected in 2009. src = [link]. }. Webcasts |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Ambal's Amusings

SEPTEMBER 17, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Ardath’s book, E-Marketing Strategies for the Complex Sale , will be published this fall by McGraw-Hill.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. You're almost to the point of sale. Very helpful post, Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

SEPTEMBER 20, 2010

I’m talking about qualified, sales-ready leads. If you (or any of your readers) have any quantifiable evidence of social media’s role in generating qualified, sales-ready B2B leads, I sure would like to see it. I’m talking about qualified, sales-ready leads. Top B2B marketing posts for 2009 (hint: social media) =-.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Remember, the most important customer of EVERY company is Google. Sifting through that pile to separate the experts from the pretenders is a near impossibility.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? link] Weekly Links: August 23, 2009 | UpYourSocial [.] What’s Your Pitch? The elevator pitch is dead. Can you describe what your company does in 120 characters or less? What’s the Point? What type of program is this? What’s Your Relationship with Your Audience?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Marketing Finger ( Resources Studies Social Media Consulting ). Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). Blog as hub, site as spoke , June 23, 2009.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

JULY 22, 2010

Securing The Commitment You may have noticed that these three companies have very different business models: the first seeks a passionate and active user base, the second is looking to increase in donations and the third wishes to stimulate sales volume. They drive sales (not their goal) by user recommendations – on and offline sales.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Ambal's Amusings

AUGUST 27, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

SEPTEMBER 8, 2010

Fox wants to recoup their investment, not by doing new things, but by squeezing the turnip and doing the old things better, using Fox’s sales team as the vise. I think Myspace is a great case study but I don’t think FB has learned from the mistakes. Hard to read, follow, share. get the point. What do you think?

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

SnapApp

APRIL 25, 2018

If the CEO is talking about the product in one way, marketing is banging out something different and sales is over in the corner telling its own story, that dilutes the strength of your message and brand. Marketing, sales, and customer success teams have to evolve. What's your biggest challenge as a B2B tech marketer? Asia Matos.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

OCTOBER 17, 2018

The new variation produced a 15% lift in one of Wistia's main onboarding metrics - and led to more account activations and sales. A Google search for " growth hacking " yields a plethora of results. Since its 2009 founding, one thing has been certain about Uber: It's experienced unequivocal brand growth. Embed live videos.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

SnapApp

APRIL 25, 2018

If the CEO is talking about the product in one way, marketing is banging out something different and sales is over in the corner telling its own story, that dilutes the strength of your message and brand. Marketing, sales, and customer success teams have to evolve. What’s your biggest challenge as a B2B tech marketer? Asia Matos.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Expion just compiled 8 case studies with one of our clients, Applebee's. That said there are some options.

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

DECEMBER 9, 2009

Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. While B2C companies can reasonably expect to generate a purchase from a single site visit, the sales cycle for B2B companies is much longer. For B2C websites, the majority of content focuses purely on product information.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. Sales Leadership: Time Management Tips - Your Sales Management Guru , November 29, 2010 Sales Leadership: Time Management Tips. B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog. What is it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts? or Web 2.5,

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

B2B Marketing Zone Posts

AUGUST 3, 2010

Maybe have never even had a sales job or a college-level marketing class. Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? Here are a few that stand out to the Smashmouth crowd from last week: Are Your Inside Sales Reps Good Detectives?

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches? Thank you.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

APRIL 27, 2010

Why can’t you make your FAQ a marketing and sales tool, instead of a necessary evil? RT @jaybaer: Information as Theater – The Power of Humanized Description [link] #sg [link] Jeremy Bryant Google Reader: Information as Theater – The Power of Humanized Description – Thanks Jay, great read!

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 145

Twitter CRM Business Paid Search Agency 145