Convince & Convert

SEPTEMBER 20, 2010

I’m talking about qualified, sales-ready leads. If you (or any of your readers) have any quantifiable evidence of social media’s role in generating qualified, sales-ready B2B leads, I sure would like to see it. I’m talking about qualified, sales-ready leads. Top B2B marketing posts for 2009 (hint: social media) =-.

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Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Remember, the most important customer of EVERY company is Google. I'd love to write up a case study on you guys when you're ready.

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Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? link] Weekly Links: August 23, 2009 | UpYourSocial [.] What’s Your Pitch? The elevator pitch is dead. Can you describe what your company does in 120 characters or less? What’s the Point? What type of program is this? What’s Your Relationship with Your Audience?

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Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JULY 22, 2010

Securing The Commitment You may have noticed that these three companies have very different business models: the first seeks a passionate and active user base, the second is looking to increase in donations and the third wishes to stimulate sales volume. They drive sales (not their goal) by user recommendations – on and offline sales.

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Convince & Convert

SEPTEMBER 8, 2010

Fox wants to recoup their investment, not by doing new things, but by squeezing the turnip and doing the old things better, using Fox’s sales team as the vise. I think Myspace is a great case study but I don’t think FB has learned from the mistakes. Hard to read, follow, share. get the point. What do you think?

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Online Marketing Institute

OCTOBER 1, 2010

Reduced time in marketing/sales funnel as prospects quickly can be served up relevant products and even shopping carts of peer recommended products within seconds. By sharing their experiences with friends on Facebook, Twitter, LinkedIn, Google, Yahoo, MySpace, etc. you turn your customers into company/brand ambassadors.

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Convince & Convert

MAY 19, 2010

Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it. This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines.

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Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Expion just compiled 8 case studies with one of our clients, Applebee's. That said there are some options.

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Convince & Convert

MARCH 9, 2010

Sure, have a profile on Twitter, but if all of your sales are from footfall to your single store in Barrow, Alaska, I wouldn't expect great things. Sure, have a profile on Twitter, but if all of your sales are from footfall to your single store in Barrow, Alaska, I wouldn't expect great things. link] Sheamus Quite. or Web 2.5,

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Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

APRIL 22, 2010

I’m not courageous enough to swim against a tide of 110,000 global searches per month on Google for “social media&#. You have to be your own case study. You have to be your own case study. I’m not about to banish “social media&# from Convince & Convert. Thank you.

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Convince & Convert

APRIL 27, 2010

Why can’t you make your FAQ a marketing and sales tool, instead of a necessary evil? RT @jaybaer: Information as Theater – The Power of Humanized Description [link] #sg [link] Jeremy Bryant Google Reader: Information as Theater – The Power of Humanized Description – Thanks Jay, great read! All rights reserved.

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Convince & Convert

SEPTEMBER 20, 2010

Facebook influence – or the influence potential of social networks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it. P.S. – Your link-bait title worked on me, Jay. Twitter question. Thank you as always.

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