Why You Might Want to Be More Negative in Your Marketing
Hubspot
APRIL 3, 2013
This is about more than just recognizing that not everyone in the world is a potential future customer -- it's about recognizing that your marketing attracts certain types of people who totally clog up your funnel, waste your sales team's time, and will never become customers. Does Google Hate Small Businesses? 2) Leverage Exclusivity.
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