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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Personal IT Organization Enterprise Partner/Vendor. IT Organization. Process Improvement. Managing Change: Centralizing Your IT Organization. Here are some tips for making KM work for your organization despite the tough economy. We included him in the process, showed him how this was going to help him do his job.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. I have checked out Hubspot and LeadLander.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It’s about having a strategy for making your company or organization more like a person and less like a machine. You are indeed the perfect case study. You are indeed the perfect case study. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Bravo, man.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Terrific job at crystallizing the thought process that needs to occur instead of just signing up for FB and Twitter and “going for it.&# Social media strategy consulting details here.

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Best of 2009: SEO Tips, Part 1

Webbiquity

Julie Shumaker writes that “Setting realistic goals, measuring the right thing, and establishing a baseline&# are all key parts of the process. Following on the same theme as the post above, Mark Jackson writes a case study on setting realistic expectations with SEO clients. What’s the magic formula for SEO success?

SEO 100
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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Using numerical, quantifiable scores to grade leads turns the art of marketing into a science and marketers who use this approach tell me numeric scoring is one of the biggest factors in raising marketing’s value to the sales organization. But like most good science, it takes time and effort to perfect. And there's another major benefit.