Convince & Convert

AUGUST 8, 2012

Let’s face it, we’re in an industry that consumes case studies like a daily farmer’s market special – we want them fresh, ripe off the tree, and filled with juice. The blog post series itself is an amazing read and follows a similar storyline that resonates with many in the industry.

Ideal Customer Profiles 120

Ideal Customer Profiles Case Study Case Studies Social Media 120

SpotMe Blog

JUNE 13, 2023

With 10 out of the 20 leading life science companies in our customer database, we’ve worked with 80+ pharma event management companies. These companies have expertise in the healthcare industry and understand the unique needs of pharma companies and professionals, as well as HCP expectations. Your pharma event is sure to be a success!

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

B2B Marketing Traction

MARCH 13, 2012

I encourage my clients to think about the daily conversations they have in sales, customer service, with the media and within their industry. Here is a list of possible blog topic sources: Customer service conversations – what questions are you answering on a regular basis? Contact New Incite today.

Blogger 100

Blogger B2B Sales Case Studies Case Study 100

Industrial Marketing Today

OCTOBER 2, 2010

Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Vidyard

JANUARY 15, 2020

You can break the interview up into short clips to use on social media, or grab quotes for case studies. They tend to work best on the following channels to boost brand awareness, explain concepts, and attract leads with industry specific insight. It’s from 2009, but her advice still rings true. Sign Up Free.

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117

ClearVoice

APRIL 20, 2021

Not only does that give you another spot to reach customers, but it also gives them another chance to interact with you and click to your website. They happen pretty often for companies and brands across the whole gamut of industries and niches. Case studies. Try to think of industry-specific content, too.

SEO 90

SEO Content Click Rate Ideal Customer Profiles 90

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. Read on to get their insights. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Launch Marketing

NOVEMBER 6, 2019

Since launching in 2003, they’ve grown to 1,035 team members and helped build millions of websites for customers across industries. Be sure to focus on what your customers are interested in, even outside of your product – whether it’s fun cultural references or more traditional content like video documentation and case studies.

Campaigns 57

Campaigns B2B Marketing Examples Paid Search Agency 57

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. Nearly 97% of the respondents viewed customer engagement as very (67%) or somewhat (30%) important. That was the good news part of the study. Johnson (GPJ).

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

markempa

OCTOBER 21, 2011

8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011. 11:30 – Kaci Bower presents a case study on how Postcard Mania, a B2B organization serving small to medium businesses, combined a lead-generation effort with a multi-channel nurturing strategy that optimized their marketing and sales funnel.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Vidyard

FEBRUARY 10, 2021

You can break the interview up into short clips to use on social media, or grab quotes for case studies. They tend to work best on the following channels to boost brand awareness, explain concepts, and attract leads with industry specific insight. It’s from 2009, but her advice still rings true.

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Achinta offers his industrial clients marketing for engineers by an engineer.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. According to a study done by Professor John A. We are all used to seeing case studies and they are powerful marketing content.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Exo B2B

MAY 30, 2019

But what served as a catalyst in 2009 is when we discovered that some blogs were dealing with marketing (like ClickZ and HubSpot for example). With what we found and reading a few case studies, we quickly realized that not only was there an interest in these blogs, but also that ExoB2B could contribute in its own way and benefit from it.

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

QuanticMind

DECEMBER 5, 2019

The travel industry is booming. According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. For airlines, hotels, restaurants and other businesses across the world, there are now better ways to serve customers as well as target them with relevant marketing messages online.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Ambal's Amusings

FEBRUARY 4, 2010

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Page 2 – Introduction/Industry Dynamics. He is also the author of the White Paper Pundit blog. based companies.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. In complex industrial sales, researchers often do not have the authority to make the final purchase decision.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Integrated B2B

MAY 8, 2015

B2B customer case stories follow a fairly simple format of explaining how a product or service solved a specific customer pain. But they don’t necessarily communicate that a company is innovative, or encourage customers to innovate with them. 1, January–February 2009, pp. & Garud, R.

Creativity 40

Creativity Trigger Marketing Lead Ranking Opinions 40

Industrial Marketing Today

FEBRUARY 7, 2011

Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. Here’s what I’m talking about: Everyone of them either uses Business Units or Markets in their main navigation to list the industries they serve (they all serve similar ones). www.jacobs.com , NYSE: JEC) — about $10 billion in 2010.

Rules 60

Rules Paid Search Agency Companies Content Marketing 60

Industrial Marketing Today

FEBRUARY 7, 2011

Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. Here’s what I’m talking about: Everyone of them either uses Business Units or Markets in their main navigation to list the industries they serve (they all serve similar ones). www.jacobs.com , NYSE: JEC) — about $10 billion in 2010.

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

Contently

MAY 11, 2016

” On the surface, the perception of the insurance industry can be a huge hurdle. He also has his book, Content Warfare , and some impressive case studies to prove it. And this was back in 2009 when the term “content marketing” wasn’t as widely accepted as it is now.

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

SWZD

AUGUST 5, 2019

Headquartered in Waltham, MA and founded in 2009, Actifio provides an Enterprise Data-as-a-Service platform. He described what these marketing mentors all have in common is they live and breathe the idea of “putting the customer at the front and center of everything you do.” Profiling Customers by Use Case. About Actifio.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. I previously wrote a post on " Lead Generation via Industry Experts " which gives specific suggestions to help you get started. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

Convince & Convert

MARCH 31, 2011

The company entirely missed the sarcasm and frustration of the customer, which is bewildering because she’d sent 5 angry tweets within one minute. She used to go by the Twitter handle of @SweetLeafApril and mixed personal musings with customer service and community advocacy. In most cases, no.

Training 161

Training Ideal Customer Profiles Twitter Communities 161

Ambal's Amusings

OCTOBER 12, 2009

We feature top notch industry experts and thought leaders and get an exclusive insider view into their latest creation. 42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Chris Koch

APRIL 30, 2010

Our customers and prospects—especially the younger ones—will be looking at smartphones as one of their primary computing platforms—if not the primary platform. Is there a reason for you to offer whatever help you give to customers through mobile? B2B mobile marketing case studies. Continuity.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Online Marketing Institute

AUGUST 14, 2011

We do see a lot of ROI case examples come out of companies that have social close to the point of conversion, such as Bazaarvoice or other social commerce companies –but for those that are focused on conversion, it’s harder. Revenue is the most needed one now, hence my addressing it here. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Online Marketing Institute

JANUARY 4, 2011

Write about industry News – whats happening this week, this month 2. Read and develop content on industry Trends – where is the industry going, what are the emerging hot segments 3. Find out about your customers Pain Points – Write posts that provide solutions for your customers problems 4.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

MLT Creative

MARCH 1, 2011

The changing nature of our industry propels us to stay on top of the latest trends. Here's what's on tap for marketing industry events for March 2011. San Francisco, CA: Learn to turn customer touchpoint data into insight using search terms, ad response, web behavior, social media attitude and more. March 1-2, TFM&A.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

Bluetext

SEPTEMBER 26, 2019

Deciding what emotional experience you want your customers to associate with your brand can send a very clear and competitive message to the market. For example, McDonald’s conducted a brand overhaul in 2009 across Europe, trading out their signature red logo, for more of an earthy-green look. See how Bluetext partnered with D.C.

Brand Identity 21

Brand Identity Branding Paid Search Agency Advertising Agencies 21

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Ambal's Amusings

SEPTEMBER 17, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Get Customers. B2B Lead Generation Benchmark Study 2009.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100