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10 Ways to Optimize Your Lead Conversion Rate

markempa

Shorten your follow-up time and do it personally. When people ask for information, they expect a rapid and personal response. Numerous studies show that swift follow-ups increase conversion. Make sure your email reply has a real person’s name on it. The velocity of following up matters. The biggest reason?

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How to Blog: What Do I Write About?

B2B Marketing Traction

Customer case studies – how do customers use your products and services? Employee spotlights – customers love to see their favorite contacts at your company featured. People buy from people they like, and blog posts that feature how you give back is a plus for your company personality.

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Mastering Motion in Logos

Bluetext

A well-done animation can help your brand stand out from the crowd and add essential layers of personality to your marketing collateral. In 2009, a handful of disparate channels ( TeenNick , Nick at Nite , etc.) You can explore our case study for Calling All Optimists here. . Tell a story about your brand using animation.

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. What can you send via email? How can you leverage events?

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ExoBlog’s 10th anniversary – An interview with Lynda St-Arneault

Exo B2B

But what served as a catalyst in 2009 is when we discovered that some blogs were dealing with marketing (like ClickZ and HubSpot for example). With what we found and reading a few case studies, we quickly realized that not only was there an interest in these blogs, but also that ExoB2B could contribute in its own way and benefit from it.

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Webinar Replay: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue

markempa

8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011. 11:30 – Kaci Bower presents a case study on how Postcard Mania, a B2B organization serving small to medium businesses, combined a lead-generation effort with a multi-channel nurturing strategy that optimized their marketing and sales funnel.

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How fabric designer Bonnie Christine doubled her email list 5 years running and created a million-dollar business

ConvertKit

She started blogging and creating designs in 2009 and hasn’t looked back, fashioning interactive courses for beginners, a design community, and partnering with brands. “I After her first online teaching experience in 2013, student after student kept contacting her. Bonnie Christine showing off one of her designs. She’s selling a dream.