B2B Marketing Zone Posts

JUNE 10, 2009

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. Buzz Marketing for Technology , May 18, 2009. Leads (15). Customer (16).

B2B Marketing 40

B2B Marketing B2B Thought Leadership B2B Buzz 40

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? use white papers and case studies, incorporate social media, and analyze traffic data) are broadly applicable to a wide variety of firms. What exactly is “Web 3.0?&#

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Contify

JUNE 11, 2020

PS: All our case studies are now open access and are accessible without registration. We received feedback that case studies have valuable information but is often inconvenient to share it with colleagues because of a form to be filled out to read the contents. Read More ?. Product updates.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Curation 52

WriteSpark

SEPTEMBER 16, 2009

In October 2009, the U.S. These guidelines present a reminder to all marketers, in the United States and elsewhere, about reviewing your practices and disclosures for using case studies, customer quotes, excerpts from analyst reports, and other content that could be considered a testimonial for your product or company.

Guidelines 120

Guidelines Word of Mouth Case Study Case Studies 120

The ROI Guy

MAY 22, 2009

Says Forrester vice president Andrew Bartels, "Vendors should get prepared by investing in research and development and focus on building the proof points, case studies, and success stories about how their technology solutions have helped businesses." " [link] How to fight back?

Spending 40

Spending Forrester Case Study Case Studies 40

Webbiquity

JANUARY 10, 2010

Case Study: How I Used Twitter to Generate 35,967 Extra Hits to my Site in Just 14 Days by Winning The Web. Ron Jones reviews popular Twitter tools, offers tips on finding the right people to follow while growing your own following, and provides a basic guide to understanding Twitter lingo.

Twitter 100

Twitter Tactics Tools Tips 100

Outgrow

FEBRUARY 28, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Case Studies of AI in Action: Driving Results across Industries Here are three compelling case studies showcasing how businesses leverage AI to achieve remarkable results: 1.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Outgrow

FEBRUARY 25, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Case Studies of AI in Action: Driving Results across Industries Here are three compelling case studies showcasing how businesses leverage AI to achieve remarkable results: 1.

Statistics 52

Statistics Outgrow Resource Management Stats 52

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

WriteSpark

DECEMBER 8, 2009

A lot of discussion on marketing communication, lead generation, and content marketing sites is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts.

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120

WriteSpark

NOVEMBER 11, 2008

Case Studies. If you are involved in such a program, or if you simply have the responsibility for working with customer references and success stories, you will likely benefit from an upcoming event:  The 2009 Customer Reference Forum. This conference is scheduled for February 17-19, 2009 near San Francisco.

Conference 120

Conference Copywriting Copyright Case Study 120

Albacross

FEBRUARY 12, 2018

Whatever the case, avoid boring phrases like the plague. In 2009, Unbounce declared that the majority of future CTA buttons would be orange. I would guess that there are thousands of case-studies testing colour variations. There are enough case-studies and well-publicised experiments n the blogosphere to fill a library.

Ads 65

Ads Ad Building Case Studies Case Study 65

Parse.ly

SEPTEMBER 24, 2019

The Content Library is a cool addition – we want to enable you to draw on all the helpful content we’ve produced from network-wide research and customer case studies, to best-practice guides and experiments from our Parse.ly In 2009, our typeface was influenced by the logos of WordPress and Twitter. University Partners.

Brand Identity 40

Brand Identity Branding Startups Domain 40

Content Marketing Institute

DECEMBER 31, 2018

Bruce Lee case study. Think and Grow Rich case study. In a 2009 study published by Dr. Phillipa Lally in the European Journal of Psychology, 96 people over a 12-week period were analyzed about changing behavior and habits. My written desire was to have 100 paying customers by the end of 2009.

Planning 100

Planning Paid Search Agency Advertising Agencies Terms and Conditions 100

Hubspot

JULY 7, 2020

Then, during 2008 and 2009, the company continued to work on partnerships with organizations like Xbox so people could stream through those devices. Lego is an interesting case study because you might think that toys and amusement parks or play centers are unessential, so the industry would be impacted by an economic crisis.

Paid Search Agency 101

Paid Search Agency Companies Startups Case Study 101

markempa

JULY 29, 2009

My colleagues over at MarketingSherpa just posted a terrific case study on Using LinkedIn for Lead Generation. In the case study, they profile a marketing team and their lessons on "joining LinkedIn groups, sharing relevant marketing collateral, and qualifying the leads that come through the channel."

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Convince & Convert

AUGUST 8, 2012

Let’s face it, we’re in an industry that consumes case studies like a daily farmer’s market special – we want them fresh, ripe off the tree, and filled with juice. KLM has come a long, long way from the social fledgling it was in 2009 and has evolved into a social leader in the travel industry.

Ideal Customer Profiles 120

Ideal Customer Profiles Case Study Case Studies Social Media 120

markempa

OCTOBER 27, 2014

80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. Knowing when to provide a case study versus a technical white paper versus a product demo can make a huge difference in converting a lead to a sale. . The biggest reason? You might also like.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. Read on to get their insights. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

markempa

AUGUST 3, 2009

You get field-tested expertise, research, case studies and advice from service marketing professionals that work with successful firms. Vickie Sullivan, Speaking of 2009: Top Ten Changes that Shape the New High-Fee Speech Circuit. I really like that this book is based on the science of how clients buy. McLaughlin, Consult This!

Paid Search Agency 120

Paid Search Agency Companies Lead Gen Paper 120

WriteSpark

FEBRUARY 18, 2009

Case Studies.          February 18, 2009 in Social Media | Permalink. Case Study Writer. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing.

Social Media 120

Social Media Media Forrester Copywriting 120

Valasys

DECEMBER 18, 2019

The well-researched articles in the blog can be B2B marketers’ ultimate guide to optimizing their content strategy including the blog posts, blog posts, and original pieces of research, case studies & much more. The blogs published are amongst the best B2B marketing blogs for entrepreneurs.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Work Management 59

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

FEBRUARY 18, 2009

There are some interesting “Case Studies” that will hit home for marketers investigating ways to integrate social media marketing into their 2009 plan. Build Social Networks - Marketers are starting to see the value of building relationships using LinkedIn, Facebook, YouTube, Twitter and blogs.

Web 2.0 120

Web 2.0 Planning PPC Case Study 120

Square 2 Marketing

AUGUST 8, 2019

In 2009, sales still ran the show. Customer Advocacy Is A Must-Have For Today’s Marketing And Sales Execution. The world has shifted 180 degrees in the past 10 years. Sales reps controlled the sales process, leaking information out to prospects on a “need-to-know” basis. If prospects wanted anything, they had to ask a sales rep.

Buyer's Journey 56

Buyer's Journey Marketing Prospects Cost Process 56

ClearVoice

APRIL 20, 2021

Case studies. Create blog posts focused on those targeted areas, such as success stories, project features, case studies, or whatever makes sense for your business. ” Obviously, this study was quite some time ago, but we can be pretty certain that consumer behavior is similar today. Social channels.

SEO 90

SEO Content Click Rate Ideal Customer Profiles 90

Hubspot

OCTOBER 26, 2017

Siegel (2009). In his engaging book, Dr. Daniel Siegel uses interactive examples and case studies from his clinical practice to teach you how to observe the inner-workings of your mind, allowing you to understand why we think, feel, and act the way we do, and how you can literally rewire your brain. 7) Empathy.

Amazon 74

Amazon Thought Leadership Fulfillment Curation 74

Marketing Craftmanship

AUGUST 19, 2011

These functions might include: “News”; “In the News”; “Upcoming Events”; “Thought Leadership”; “Case Studies”; “White Papers”; “Webinars”, etc.

Thought Leadership 100

Thought Leadership Paper Press Case Study 100

The Effective Marketer

JUNE 23, 2009

To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. This entry was posted on Tuesday, June 23rd, 2009 at 9:17 pm and is filed under Marketing Strategy , Marketing Training , Online Marketing , Webinars. Like Be the first to like this post.

Training 100

Training Planning Marketing Budget Creation Work Management 100

B2B Marketing Traction

MARCH 13, 2012

Customer case studies – how do customers use your products and services? We have been blogging for our own and our clients’ marketing results since 2009. Industry news – has legislation that affects your customers changed? Have companies gone out of business or acquired others? Contact New Incite today.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

The Effective Marketer

JULY 21, 2009

This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. 9 Responses to Why Social Media Is Not For Everyone neoco says: July 22, 2009 at 3:44 am Nice post and very relevant. And don’t forget to give them the option of doing nothing.

Social Media 100

Social Media Planning Work Management Social Marketing 100

WebMarketCentral

DECEMBER 17, 2009

Setting Expectations for Search Engine Optimization by Search Engine Watch Following on the same theme as the post above, Mark Jackson writes a case study on setting realistic expectations with SEO clients. It's very difficult for small websites to outrank large ones, particularly for highly competitive phrases.

SEO 20

SEO Marketing Analytics Tools Best Practices Blogger 20

Exo B2B

MAY 30, 2019

But what served as a catalyst in 2009 is when we discovered that some blogs were dealing with marketing (like ClickZ and HubSpot for example). With what we found and reading a few case studies, we quickly realized that not only was there an interest in these blogs, but also that ExoB2B could contribute in its own way and benefit from it.

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

Exo B2B

FEBRUARY 27, 2020

You can also read the report in this case study : A B2B campaign that has influence. Here are five tips that really pay off, to intelligently reuse or recycle your old content because unlike what the TV ad says, they are not “sertpuariens” (In French). 3- Transform blogs for other platforms and vice versa.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

Envy

AUGUST 8, 2018

In 2009, CyberInt was established – a new cybersecurity company who understood the importance of looking at their clients’ digital activities and assets from the attacker’s perspective. Once Upon a Time: CyberInt face-to-face with Cybersecurity Marketing Challenges.

Inbound Marketing 90

Inbound Marketing Advertising Agencies Paid Search Agency Work Management 90

markempa

OCTOBER 21, 2011

8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011. 11:30 – Kaci Bower presents a case study on how Postcard Mania, a B2B organization serving small to medium businesses, combined a lead-generation effort with a multi-channel nurturing strategy that optimized their marketing and sales funnel.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120