Remove campaign
article thumbnail

User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. One example of a tried and true UGC campaign that effectively built trust is the #LikeAGirl campaign by Always , a brand of feminine hygiene products.

article thumbnail

MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits

markempa

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. Click here to learn more.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Email Marketing Strategies and Tactics of 2009

Webbiquity

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. What tactics should email marketers be using today to grow subscriber lists, maximize deliverability and generate click-throughs and conversions?

Tactics 100
article thumbnail

Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

However, investors today expect to see sophisticated user-attraction models and established growth trajectories from even seed-stage startups , making lead generation mission-critical for businesses hoping to secure additional investment. The good news? There are essentially two competing schools of thought among B2B marketers.

Lead Gen 130
article thumbnail

3 Examples of B2B Marketing Campaigns That Made Headlines

Launch Marketing

When you open your news app or scroll through your favorite news site, you might be hard pressed to find B2B marketing campaigns making the first page—or really any page for that matter. But believe it or not, notable B2B campaigns are out there. Attention Grabbing Campaigns. What is Content Strategy and Why Do You Need It?

article thumbnail

7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

Tackle Your Customer’s Problem and Go Way Over the Top Scofield Edit has a great video from 2009 parodying the client-vendor relationship much. I first wrote about this video back in 2009 when it was fresh, but even five years later the idea still works. So we created a campaign called, “When Millennials Rule the World!”

article thumbnail

MarketingSherpa’s Email Summit 2009

LeadSloth

It is focused on advanced email strategies, which is an important part of the demand generation process. Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists. Using email in conjunction with social media campaigns. Leveraging user-generated content.