LeadsRX

JANUARY 12, 2022

Founded in 2015 in Portland, Oregon, LeadsRx helps marketers understand the value of each customer touchpoint across digital, radio, TV, podcasts, streaming services, and other advertising channels, allowing them to better optimize their conversion paths, ad spend and ROI. billion conversions worldwide.

Marketing Attribution 80

Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

The ROI Guy

FEBRUARY 18, 2010

I am very pleased to announce our record 2009 performance at Alinean, and a big thanks to all of our customers, partners and team! Some of the highlights: > Added 20 new customers to marquee list of leading B2B solution providers. IDC markets, sells and authors their tools with the Alinean EnterpriseROI™ platform.

Enterprise Management 40

Enterprise Management Marketing Management Planning Lead Ranking 40

Sprout Social

JUNE 29, 2023

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. The quarter following the campaign’s release, same-store sales were up 14%. It was a massive risk, but one that paid off.

Content 112

Content Advertising Agencies Social Media Webinar Metrics 112

Convince & Convert

MAY 27, 2014

When you parody a real challenge by taking it to extremes – the height of exaggeration—you show customers you get it. Source: Kinaxis.com Start with the pain points of your ideal customers. What drives customers in your space crazy? It was looking to attract Millennials to grow its customer base. Hey, the truth is funny!

Work Management 167

Work Management Marketing Management Conversion Generation 167

The Point

APRIL 26, 2017

The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. CEO Lucas made a compelling argument in the opening keynote that prospective customers want “quality, not volume” in the content and messaging they see from vendors. What plays should I run?)

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

B2B Marketing Zone Posts

OCTOBER 6, 2009

September 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. 23 Reasons Why Content Marketing Fails - Marketing Interactions , September 22, 2009.

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

Navigate the Channel

AUGUST 7, 2023

Houzz, founded in 2009 by Adi Tatarko and Alon Cohen, started as a platform aimed at connecting homeowners with interior designers and home improvement professionals. Participating in these interactions not only increases brand visibility but also allows marketers to gather feedback and understand customer preferences. What is Houzz?

Social Media 65

Social Media Social Marketing Product Ad Building 65

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. Creating an integrated video campaign can be a challenging endeavor because different styles of video cater to specific platforms. 3 Ways to Create Effective Integrated Video Campaigns.

Top of Funnel 113

Top of Funnel Video Marketing Campaigns Paid Social Agency 113

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. A well-crafted email campaign is personal, action-oriented, and measurable. A well-crafted email campaign is personal, action-oriented, and measurable.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

Martech

OCTOBER 25, 2022

Pierre-Luc Camirand is the circus’s director of digital customer experience. “I’m in charge of all that relates to digital, so basically I oversee everything in regard to CRM, web development, our martech project management office, as well as everything in regard to customer data.” The key channels. .”

CMS Development 73

CMS Development Industry CMS Marketing & Strategy Multi-Channel 73

Liveintent

APRIL 9, 2019

LiveIntent launched in 2009 with a simple idea: Let brands and publishers be present where their customers are paying attention by leveraging the power of the email address. Cookies crumbled as the primary form of customer data. We have an extra excuse to celebrate this month (as if we needed one). We’re turning 10!

Custom Publishing 82

Custom Publishing Amazon Impressions Advertising Channels 82

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Webbiquity

JANUARY 10, 2010

Favorite snip: “ Frank Eliason, director of digital care at Comcast…drew hearty laughter when he described the cable giant as being known for its customer service. Among the tips: be human, authentic, even a bit immature. ‘I can’t wait until people stop laughing at that joke,’ added Eliason.&#. Twitter FAIL!

Twitter 100

Twitter Tactics Tools Tips 100

Unbounce

MAY 15, 2020

Marketers aren’t just struggling to invest time in creating great campaigns. There are plenty of folks wondering if the campaigns they create are even performing. We all know that optimizing for the highest conversion rate is vital, but the act of actually improving campaigns often takes a back seat. Too expensive.

Marketing AI 144

Marketing AI Conversion Landing Pages Paid Search Agency 144

The Effective Marketer

AUGUST 30, 2010

You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

DotDigital

OCTOBER 4, 2021

Started by Alibaba in 2009, Singles’ Day was aimed at young singles in China to treat themselves to gifts. So how do you leverage the event to acquire new customers and drive sales? Here are a few essential tips to help you grab the customer’s attention as well as maximize your revenue this Singles’ Day. .

Lead Ranking 59

Lead Ranking Lead Scoring Ad Frequency SMS 59

The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 3, 2011

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

BenchmarkONE

OCTOBER 27, 2022

housing bubble signaled the beginning of the Great Recession , which spanned from 2007 to 2009 and heralded the end for many small businesses. And while you’re at it, pay a lot of attention to your current clients with customer retention strategies that aim to keep existing clients satisfied. Why Hire a Marketing Agency?

Advertising Agencies 63

Advertising Agencies Paid Search Agency Ad Agencies Budget Programs 63

The Effective Marketer

OCTOBER 14, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Tomorrow People

SEPTEMBER 13, 2012

In 2009, some bright spark thought it would be a good idea to harness the power of user-generated content and release it untamed on the Skittles homepage. Conclusion: Stop to consider if your campaign can be used for evil, as well as good. Careful planning of a social media campaign is essential. If so, click send.

Social Media 120

Social Media SIC Media Peer-to-peer 120

The Effective Marketer

FEBRUARY 10, 2011

No one knows your industry and customers better than you. As with all analysis and reports out there, you have to take all of the recommendations with a grain of salt. Test them, see if they work, then be the judge. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Valasys

FEBRUARY 4, 2020

NetWise can be used to custom the diverse audience segments across any platform (be it Social, SSP, DSP or DMP) or brand. The custom segments & contacts are in sync across all the channels. Thus, NetWise will continue to be an undisputed leader in crafting effectively targeted campaigns for attracting B2B audience groups.

Advertising Agencies 52

Advertising Agencies Distribution Privacy Class 52

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. The lack of human intuition and understanding often led to errors or misinterpretations in customer interactions, potentially damaging relationships with both existing and prospective clients/customers. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MARCH 10, 2011

Jeff Ogden Find New Customers [link] Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! One Response to How Everybody Wins with HubSpot’s Funding The Fearless Competitor, Jeff Ogden says: March 23, 2011 at 10:10 am Great post. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. How are you changing your customers and your prospects behavior? The videos on their website (embedded below) are some great examples of what they mean.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

Convince & Convert

JULY 2, 2014

Get Inside Customers’ Heads You know who you are as a company, but do your customers? Brands often make the mistake of assuming their customers understand their brand intuitively, but your customers aren’t mind readers. Listen and Respond Once you’ve discerned where you want to go, ask your customers what they think.

Paid Search Agency 142

Paid Search Agency Brand Identity Branding Social Media 142

Customer Experience Matrix

SEPTEMBER 1, 2010

higher campaign response rates and conversion rates • 50% decrease in time to execute campaigns • 100% increase in number of campaigns • 85% decrease in cost per lead • 18% higher revenue • 9.3% Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

ClickZ

MAY 1, 2020

The Cardlytics platform enables banks to send offers to their end customers and enrich the banking experience by getting cash back. Advertisers can show ads to potential customers to motivate online and in-store purchases, and they’re also able to give their customers cash back. Larger than Snap, Twitter, and Pinterest.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Advertisements Advertising 117

The Effective Marketer

JULY 29, 2009

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Customer Experience Matrix

JANUARY 5, 2010

Marketo added features to capture Twitter posts and Helpstream customer support interactions within a lead’s activity history. This might lead vendors to highlight the structural differences in their campaign engines, which are ultimately more important for usability than the visual interface. So much for 2009. Sales access.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. A well-crafted email campaign is personal, action-oriented, and measurable. A well-crafted email campaign is personal, action-oriented, and measurable.

Email Marketing 62

Email Marketing Brand Identity Branding Planning 62

Hubspot

FEBRUARY 12, 2020

During my summer break in 2009, I was sitting on my couch, watching Disney Channel, and eating a snack -- chips and salsa to be exact. To have successful email marketing campaigns, your emails need to be delivered. Plus, communication with your customers impacts brand loyalty and overall customer experience.

Autoresponders 81

Autoresponders Deliverability CAN-SPAM Auto Responder 81

Customer Experience Matrix

MAY 31, 2013

One of its offerings, originally launched in 2009, is its real-time interaction manager, Neolane Interaction. But Neolane cites one customer delivering 10,000 Web recommendations per minute and another sending ten million customized emails per week, so it has apparently found a way to handle both. offer arbitration (i.e.,

Enterprise Management 120

Enterprise Management Interactive Marketing Marketing Management Campaigns 120

The Effective Marketer

JANUARY 6, 2009

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. In some cases you may have to do some market research prior to changing the product packaging, or contact your customers as a result of new customer service website login options. Spreadsheets abound, and ideas flow.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Sprout Social

FEBRUARY 27, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. Ever since Burberry launched The Art of the Trench in 2009, B2C brands have been encouraging (and sometimes incentivizing) their customers to use social to show others how a brand or product fits into their lives.

User-Generated Content 77

User-Generated Content Software Tactics B2B Marketing 77