Outbrain

MARCH 19, 2019

The true power of pay-per-click (PPC) advertising is its ability to drive bottom-line results for businesses. Approximately two-thirds of people who click on a PPC ad do so to purchase a product. Those stats are not just reserved for Search Engine Marketing (SEM). Check it out here. Daniel Gilbert.

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

Webbiquity

JANUARY 10, 2010

How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking by PPC Hero.

Adwords 100

Adwords Tips PPC Tactics 100

Hubspot

AUGUST 19, 2013

In PPC, there are lots of metrics to track , so it can quickly get confusing and then overwhelming. Marketers often ask me, “What’s the one metric I should optimize for? And it makes total sense -- Google’s main goal is to keep users happy so they keep using Google, and keep clicking results. How much lower? Let’s take a look.

Lead Scoring 28

Lead Scoring Lead Ranking Cost Per Click Cost per Acquisition 28

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. .;

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

WebMarketCentral

NOVEMBER 10, 2009

How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? Setting up PPC Campaigns 101, Part 1 by Search Engine Watch The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use.

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

OCTOBER 7, 2009

What common mistakes made by AdWords marketers should you avoid in order to optimize your results? How is the AdWords quality score calculated, and what can you do to improve scores in your campaigns? Which element of campaigns is often overlooked, but should be optimized and tested just like ad text or landing pages?

Adwords 20

Adwords PPC Tactics Landing Pages 20