Contently

JANUARY 20, 2023

One example of a tried and true UGC campaign that effectively built trust is the #LikeAGirl campaign by Always , a brand of feminine hygiene products. The campaign aimed to change the negative connotations associated with the phrase “like a girl” and empower young girls to embrace their own strength and confidence.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Martech Advisor

FEBRUARY 3, 2020

We looked at some of the best Super Bowl 2020 commercials to pick five campaigns that could score a touchdown this year. Learn More: Super Bowl Marketing 101: Ideas, Strategy, Campaigns. Cheetos has collaborated with MC Hammer for their new popcorn snack campaign. Campaigns produced in-house.

Campaigns 55

Campaigns Amazon Lead Scoring Lead Ranking 55

LeadSloth

MARCH 15, 2009

Using email in conjunction with social media campaigns. Combining List- and Trigger-Based Campaigns. Unfortunately I can’t be there, but there is live coverage via Twitter. Some highlights from the agenda : Email Strategies. Using direct mail with dynamic printing to recover email addresses. Email Analytics.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. September 2009 Online Marketing News. Neilson report announces US Ad Spending Declined 15% in first half of 2009.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Zoominfo

OCTOBER 18, 2022

Hanson says one of the key issues in the debate surrounding demand-gen versus lead-gen is that many demand-gen purists simply aren’t conducting effective lead-gen campaigns.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Oktopost

NOVEMBER 10, 2021

Prior to Fuze, Eric was the CEO and co-founder of SPY, a creative studio servicing advertising agencies and motion picture studios, which he sold in 2009. Under Eric’s leadership, the company worked on advertising campaigns with brands including Nike, Toyota, and Apple and motion pictures including Iron Man, Hunger Games, and Avatar.

CMO 118

CMO Demand Generation Agencies Transparency Advertising Agencies 118

Martech

FEBRUARY 24, 2022

Most of the training provided today is focused on developing immersive content and is not relevant for marketers and strategists looking to leverage this technology for their campaigns. AWE Academy Web AR Workshop: Learn how to produce successful marketing campaigns. Time Required: 6 hours split into two live sessions over two days.

Planning 129

Planning Advertising Agencies Paid Search Agency Marketing & Strategy 129

Adobe Experience Cloud Blog

MAY 11, 2009

Here at Marketo, everyone is very excited about the upcoming SiriusDecisions 2009 Summit being held May 13-15 in Scottsdale, Arizona.    If the systems sales and marketing used were not integrated, it would be near impossible to understand campaign influence in combination with sales successes.  

Top of Funnel 48

Top of Funnel Marketo Lead Ranking Sales Cycle 48

Digilant

OCTOBER 4, 2023

DMPs can help tie all that activity and resulting campaign and audience data together in one, centralized location and use it to help optimize future media buys and ad creative. In this same time frame, Google launched AdWords, which allowed advertisers to run CPC-priced campaigns on the Google networks. And it only grows more complex.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

The ROI Guy

FEBRUARY 18, 2010

I am very pleased to announce our record 2009 performance at Alinean, and a big thanks to all of our customers, partners and team! Launched several ROI/TCO demand-gen campaigns with partner Ziff-Davis Enterprise ([link] establishing these tools on micro-sites for Dell and several others.

Enterprise Management 40

Enterprise Management Planning Marketing Management Lead Ranking 40

The Point

NOVEMBER 9, 2009

First, there’s the leading candidate for Most Frequently Used Email Opening of 2009: “In these challenging economic times …”. And lastly, I’m just not buying the premise of the campaign. If the offer is intended to be the free trial (as I suspect), then sell me on the free trial. This email does neither.

Email Campaigns 100

Email Campaigns Demand Generation Agencies Campaigns Demand Generation 100

Sword and the Script | B2B

APRIL 27, 2021

These are straight-up costs – and once that marketing budget is spent and the campaign is over – the value quickly fades. I look back to 2008 and 2009 and I think we had the priorities right. Second, if you are doing owned media, the content marketing way, which is the right way , you are building an audience of likely buyers.

Order 98

Order B2B Marketing Budget Programs B2B 98

Webbiquity

JANUARY 10, 2010

9 things you MUST know before you start any conversion rate optimization by Search Engine People. Though this post is aimed primarily at b2c e-commerce sites, b2b marketers may find a few useful takeaways as well.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

APRIL 7, 2010

Laurie Sullivan details results of an iProspect study quantifying how “display ads and search work together to provide a bigger impact on campaigns.&#. These ads are separate from your traditional campaign-level geo-targeting in AdWords.&#. Study Confirms Display Ads, Paid Search Work in Concert by MediaPost Online Media Daily.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Webbiquity

JANUARY 10, 2010

How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. How can you calculate the potential advertising value of AdWords before making a costly investment? by PPC Hero.

Adwords 100

Adwords Tips PPC Tactics 100

B2B Marketing Zone Posts

OCTOBER 6, 2009

September 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. 23 Reasons Why Content Marketing Fails - Marketing Interactions , September 22, 2009.

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

Zoominfo

JUNE 30, 2019

So while this campaign is among the most creative we’ve seen, the basic marketing strategies behind it are nothing new or groundbreaking—meaning, you already have the tools you need to do something equally amazing. Before this book, the term inbound marketing simply didn’t exist.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

LeadsRX

JANUARY 12, 2022

Since 2009, Unbounce has helped hundreds of thousands of marketers in 100+ countries create high converting content and accelerate their business ROI. From pre-optimized landing pages to compelling copy creation, to campaign optimization with the flip of a switch, Unbounce is helping marketers grow smarter and faster.

Marketing Attribution 80

Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

The Effective Marketer

SEPTEMBER 20, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? After being picked up by local media and sports commentators, fans raved about the new jersey.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

Avitage

SEPTEMBER 16, 2014

Rafael Nadal is usually a world champion presents itself his game whose lifestyle and dedication reflects the of our own company and this campaign. a public company for auction on TSX Venture, since May 2009, at the same time the principle Financial Officer of EG since August 2003. Uncategorized Christian Louboutin uk'

Campaigns 120

Campaigns Companies 120

The Effective Marketer

AUGUST 2, 2010

The problem is, when a company does very well with a campaign, others come and try to copy the same formula thinking it will also yield higher numbers, but no! The solution, it seems, is far more complicated. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Social Media 100

Social Media Work Management Marketing Management Marketing Budget 100

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next?

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Heinz Marketing

SEPTEMBER 10, 2020

“The main reason behind B2B brands embracing gamification is the incredible opportunity that it creates to monitor and measure engagement with the target audience… B2B marketers can leverage the sudden craze for games as part of an integrated campaign.”. Interactive email elements that drive engagement. Animated buttons and CTAs.

B2B Marketing 95

B2B Marketing B2B Marketing & Strategy Interactive Marketing 95

Litmus

APRIL 1, 2021

Here’s a brief history of email marketing milestones over the past decade: 2009 – Responsive emails are introduced. Let’s take a look at the first email she designed and developed for Experian in 2009: Source: Lily Worth. Even cleaner, well-designed sidebars could distract subscribers from the main goal of an email campaign.

Design 67

Design Trends Mobile Marketing Email Campaigns 67

The Point

APRIL 26, 2017

The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. Yes, business buyers are tiring of automated campaigns and endless streams of emails, especially now that the power to launch automated campaigns is being placed in the hands of salespeople. BDR spam, anyone?).

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

Anything Goes Marketing

APRIL 5, 2009

One of the themes for marketers in 2009 is “doing more with less”. A key part of “doing more with less” is automating your email marketing campaigns. A key part of “doing more with less” is automating your email marketing campaigns. Here are my top 10 triggered email marketing campaigns: Transactional Messages.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Convince & Convert

MAY 27, 2014

Tackle Your Customer’s Problem and Go Way Over the Top Scofield Edit has a great video from 2009 parodying the client-vendor relationship much. I first wrote about this video back in 2009 when it was fresh, but even five years later the idea still works. So we created a campaign called, “When Millennials Rule the World!”

Work Management 167

Work Management Marketing Management Conversion Generation 167

Sprout Social

JUNE 29, 2023

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. The quarter following the campaign’s release, same-store sales were up 14%. It was a massive risk, but one that paid off.

Content 109

Content Advertising Agencies Social Media Webinar Metrics 109

The Effective Marketer

JANUARY 13, 2011

If you have just started your 2011 campaigns after battling the budget process, I bet you can definitely see some relation to your own company. They say that “companies that marry high value customers with personalized, specialized offers in their email campaigns produce far greater results on every tangible measure of effectiveness”.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Brandpoint

JANUARY 23, 2020

But to get the most out of your pay-per-click (PPC) campaigns, you need to know how to write the best titles, craft succinct but informative descriptions, choose the most enticing images and build conversion-oriented landing pages. He is also a contributing writer for Search Engine Watch and hosts a weekly podcast named PPC Rockstars.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

The Effective Marketer

NOVEMBER 29, 2010

The financial objectives are revenue, profits, return on assets (how much sales will the campaign generate? His article argues that most marketers start with the budget and foolishly take that for a marketing plan while the right approach is actually quite different: 1. Set measurable objectives , both financial and marketing.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MAY 18, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

The Effective Marketer

APRIL 6, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Webbiquity

JANUARY 10, 2010

Advising b2b bloggers on the use of Twitter, Doug writes “Twitter is already playing a role in content marketing campaigns — for finding topics, inviting input and promoting the finished pieces. Doug Kessler outlines his firm’s presentation on seven ways to use Twitter for b2b marketing. It’s all about the engagement.&#.

Twitter 100

Twitter Tactics Tools Tips 100

Ambal's Amusings

MARCH 18, 2010

We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. In my opinion, that’s a successful B2B campaign due to a viral response. "Best viral campaigns show real thought leadership."

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

The Effective Marketer

OCTOBER 14, 2010

Sometimes we just need to be reminded of the obvious so that we can focus on the essential. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management B2B Marketing Marketing Management 100