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Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

It was called “Video Killed the Radio Star” by the British band The Buggles and was aired at 0001 hours on August 1, 1981, the day the cable station was launched in the U.S. Every disruptive technology is known to cause major upheavals in any industry. And digital marketing and social media are as disruptive as they come.

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A Shortish History of Online Video

Vidyard

By 2005, nearly 30% of all households in the United States had “high speed” internet — using cable or DSL to access a much higher download and bandwidth rate than had been offered by telephone modems. In less than a year, YouTube was serving 100 million videos online per day, and was accounting for 60% of all internet traffic.

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All your best content may now be considered fake news

Biznology

If I were conspiratorial, I might fancy this as an aggressive hearts-and-minds land-grab by the mainstream media to sell more papers and cable subscriptions, and to train us that nothing but traditional mainstream media can be trusted (and in a post Smith-Mundt Act world , who can we trust?). The real bloodbath started in 2009.

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