B2B Lead Generation Blog: Prediction: Lead generation dashboards will likely be a hot topic
markempa
NOVEMBER 15, 2005
Since marketing and sales are iterative, dashboards are best used to help you understand your baseline ROI metrics and spot trends. Since marketing and sales are iterative, dashboards are best used to help you understand your baseline ROI metrics and spot trends. They should not be used as a command and control system.
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