Convince & Convert

MAY 13, 2010

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Social media creates kinship between companies and customers, and kinship equals purchase intent. Every company is its own TV station, magazine, and newspaper. It’s not viral unless it is.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How much do small businesses spend on search engine marketing?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100