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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

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presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. A few people were so incensed they contacted me to say I was talking nonsense. So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing

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Best Social Media Stats and Market Research of 2009


Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. What effect does social media marketing have on revenue? Market Research Findings from Around the Web. Battle of the marketing sexes by iMedia Connection.

Give Old Spice (and P&G) The Credit It Deserves |


This is a well planned, coordinated, measured effort to increase revenue. There are a lot of super smart, creative, innovative and intelligent marketers in this world. Market share, and more importantly, MIND share is be gained every day. I’m thinking this was dreamed up in late 2008, early 2009. is an online magazine for B2B marketers.

Best Email Marketing Tips, Tactics and Metrics of 2010


While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. How can you grow the size of your email marketing list? Email Marketing Tips and Tactics.

B2B Marketers Have Little Social Media Engagement

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Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. However, a much higher percentage of B2B marketers (36%) report low executive interest than B2C marketers (9%).

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