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B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

markempa

The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads. The report also found that e-mail continues to have a high response rate too. The report also found that e-mail continues to have a high response rate too.

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B2B Lead Generation Blog: Telemarketing big with Xerox

markempa

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. Following up on direct mail campaigns. Following up on requests for information.

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B2B Lead Generation Blog: Telemarketing is the top lead generation tactic

markempa

Dimensional mail was close behind at 5.28 percent, and e-mail produced an average response rate of 3.39 The data came from over 500 campaigns from 21 industries and tracked 19 different tactics including: outbound telemarketing, direct mail, search marketing, and e-mail among others.

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My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

However, I did get a lot of speaking opportunities, PR opportunities, book comment opportunities, even books people would mail to me unsolicited (aka Schwag!) Tags: Personal Branding Social Networking Blogging Buzz Marketing. and a general tendency to speak in 140 character phrases!

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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

Lets say you want to invite, via e-mail, a specific group of individuals in your database to a webinar or webcast. Or perhaps you’d like to do a targeted, direct-mail campaign to a select group of people on behalf of their salesperson. Some lists, intended for direct mail, do not include phone numbers or contacts.

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B2B Lead Generation Blog: Lead generation with Podcasts

markempa

Podcasting is already successfully used for: Talk radio complete with topic and call-in listeners where voice mail boxes can play the audio into the podcast. A new article in BtoB Magazine by Karen J. A new article in BtoB Magazine by Karen J. Ideas or tips of the day. Short interviews with thought leaders and industry experts.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Just as e-mail marketers learned to adapt as people evolved from sharing one e-mail address to having multiple e-mail addresses, today’s marketers need to address the many different social spheres individuals may inhabit. We don’t need sCRM for social media anymore than we needed pCRM for phones, or eCRM for e-mail.