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Remove 2009 Remove Buying Cycle Remove Marketo Remove Process
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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). Tune and refine the buying process. You’ll see shorter buying cycle times. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog.

ROI 100
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Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Gentle touches mapped to buyer personas and other variables. Best of B2B Marketing. February 2010. Great stuff in February.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. Your goals may revolve around this process: Connect: get their attention.

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Manager, Inbound Marketing, Marketo. With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel. Maria Pergolino , Sr.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. Best Search Engine Marketing Tips of 2009, Part 2 , April 7, 2010. Some definitions are more complete than others.