Remove 2009 Remove Buying Cycle Remove CRM Remove Data Hygiene

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Marketing Automation Trends for 2010


2009 was the year in which Marketing Automation really took off. Renewed focus on data quality. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. funny thing happens when you start planning out communication—it actually happens, it addresses buying cycle gaps and it becomes more effective because it’s cohesive. Access to this data is the foundation for making budgetary and, when necessary, process changes. predictions. and Web 3.0