2009 Buying Cycle Content Relevance Segmentation 
Industrial Marketing Today
JUNE 19, 2010
That is pretty much the mantra of B2B content marketing. That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. What marketing content you serve at each phase of the buying cycle also matters.
NuSpark Consulting
NOVEMBER 30, 2011
Any demand generation expert worth her salt (and consulting fee) will advise you to segment your sales leads. In its simplest form, segmentation is the process of sorting the names in your lead database into neat little piles. So a one-size-fits-all approach to distributing content will likely fall flat in one group or the other.
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LeadSloth
OCTOBER 26, 2010
Improve Lead Interaction with Good Segmentation. The technology can only do so much – starting with a segmented, clean lead list is important. Segment your database by demographics, such as: industry, job titles, or product/service interest shown. Optimize Lead Nurturing Through Personalized and Relevant Communications.
markempa
OCTOBER 27, 2014
It can be things like giving them extra relevant content they didn’t expect or, if they attended a webinar, giving them a follow-up executive summary or an extra white paper that’s relevant. 80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009.
Industrial Marketing Today
FEBRUARY 7, 2011
I figured these companies would be great examples of marketing with content. What I found was somewhat contrary to conventional content marketing practices. Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. www.jacobs.com , NYSE: JEC) — about $10 billion in 2010.
Industrial Marketing Today
AUGUST 3, 2010
However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”
Industrial Marketing Today
FEBRUARY 7, 2011
I figured these companies would be great examples of marketing with content. What I found contradicts the rules of content marketing as practiced today. Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. www.jacobs.com , NYSE: JEC) — about $10 billion in 2010. billion in Q2-2010.
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