Marketing Insider Group

JANUARY 31, 2013

Mark identified culture as the key differentiator of a successful social business. I joined SAP as Head of North America Marketing in 2009. Technology and innovation have changed the landscape, affecting consumer and customer behavior, decision-making and buying cycles. What are you doing differently?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning ROMI 100

markempa

MARCH 21, 2006

« Lead generation and the number | Main | Reaching Decision Makers » Customer Referrals and Your Sales and Marketing Department For the complex sale you need enthusiastic referrals to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

Writing on the Web

OCTOBER 9, 2011

In Maria Velosa’s 2009 edition of Web Copy that Sells , she suggests 5 questions your copy should answer: What is the problem (pain, predicament)? Write out a few sentences about what differentiates your product/service. Click the link to buy something. Why hasn’t this problem been solved? What is possible?

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. Exciting time to be a marketer, but challenging as well!

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Industrial Marketing Today

JANUARY 26, 2010

The bottom line is for your content to engage your prospects and customers at every stage of the buying cycle. Developing your unique value proposition is also a good way to differentiate your company from the competition. Clear calls to action: Don’t slap your toll free number on your website and expect your visitors to call you.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 9, 2010

Learn to differentiate between metrics and key performance indicators (KPI). B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

MAY 14, 2010

Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. Customize them to suit your particular product line, which makes it much easier to specify and buy your valves. How do you shift the focus from you or your company to your prospects and customers?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 3, 2010

Most marketers aren’t inventors or innovators, they are duplicators who know how to put a new spin on something and differentiate themselves. Learn and “borrow” ideas from others: Let me make it clear here that I’m not advocating that you copy someone else’s blog. Borrowing” ideas is not stealing something from someone else.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

markempa

JANUARY 4, 2006

Commoditization will continue and will be more difficult to overcome: Marketers must work much more diligently and creatively to differentiate their organizations against increasing competition. More outreach required to the sphere of influence : Buying processes frequently involve a team approach.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Webbiquity

FEBRUARY 14, 2010

The buying process has fundamentally changed. The key role of sales is to provide that last 5% needed to reach a buying decision: the company’s differentiating value , or what pain the prospect will experience if they don’t buy the right product or service. Many marketers are starting to get this.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Online Marketing Institute

MAY 24, 2009

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. Buying Cycle – You have a customer – now what? to segment and target relevant markets.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Adobe Experience Cloud Blog

NOVEMBER 11, 2009

In our newest B2B marketing thought leadership interview , Mark Fidelman is the EVP of Sales at MindTouch and author of " Open Source Best Practices 2009 " talks about open source success and using marketing automation to achieve it. What aspects of the buying cycle are most important to open source companies?

Thought Leadership 48

Thought Leadership Practices Marketing Automation Services Lead Ranking 48

The ROI Guy

JANUARY 5, 2011

As a result of Frugalnomics and other market drivers: 62% of B2B vendors indicated they needed more leads in order to generate the same amount of sales, 72% indicated an increase in buying cycle time over the past 6 month, The buying cycle timeframe has increased over 10% in the past 12 months. April 2009.

Allocation 40

Allocation Forrester Buying Cycle Sales Cycle 40

Hubspot

APRIL 1, 2018

Be determined and differentiate your product in the same way. See, Americans always had a propensity to buy big American cars -- and even 15 years after WWII ended, most Americans were still not buying small German cars. No matter how boring your product looks, it doesn’t mean you can’t tell your story in an interesting way.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Ambal's Amusings

AUGUST 27, 2010

The level of technical detail will depend on buying stage and role. Those that manage innovation most effectively not only grow faster than their peers but are also more profitable and have stronger competitive differentiation. Mapping Content to the Buying Process - Slidecast. B2B Lead Generation Benchmark Study 2009.

Work Management 100

Work Management Marketing Management B2B Business 100

markempa

JUNE 7, 2005

Bauer writes, “What differentiates a thought leader from any other knowledgeable company [or individual] is the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.” So what is a thought leader? So what is a thought leader?

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

The ROI Guy

JULY 19, 2012

via quantifying the differentiating value and competitive cost advantages of your solution versus competitive offerings. Appealing to the “new” brain is about you presenting the evidence needed to reach the logical conclusion that the issue is worth addressing, it’s a top priority, and you represent the best choice.

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

Outgrow

MAY 23, 2022

If you know what they’re searching for on social media or on, on, on search engines to get their information about what they’re going to buy or how they buy or how they spend their day, you definitely want to use that into your content. That means what is your differentiation so that you can cut through all the clutter.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Sprout Social

SEPTEMBER 4, 2018

Check out Gemini Exchange’s (blockchain tech allowing customers to buy, sell, and store digital assets) support channel on Twitter. Benefits and discounts can help differentiate brands and draw users to one exchange over another in the crowded crypto space. Users love the convenience of receiving care on their favorite platforms.

Social Media 74

Social Media Media Brand Identity Branding 74

The ROI Guy

SEPTEMBER 29, 2010

Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. It’s likely there are at least seven people involved in the buying decision. Helping your buyers become experts about how to solve their highest priority problems builds the kind of trust and credibility that results in buying decisions made in your favor. MarketingSherpa.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

The ROI Guy

JANUARY 25, 2011

However, solving this problem will be difficult for most teams, as sales remains inwardly focused on the traditional funnel based selling process, rather than having a keen understanding of how customers make decisions and actually buy - the buying lifecycle.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Hubspot

SEPTEMBER 20, 2010

According to a report provided from comScore , the 2009 eCo mmerce Holiday S pending reached $27 billion. Entice your visitors to buy from you by giving them time-sensitive pricing incentives that are only available during the holidays. Learn how to differentiate your ecommerce website and attract more sales online.

eCommerce 28

eCommerce Tips Landing Pages Long Tail Marketing 28

Hubspot

SEPTEMBER 20, 2014

There are a few legendary slogans in the annals of time: From Coca-Cola’s “I’d Like to Buy the World a Coke” and the famous “Got Milk?” FedEx finally adopted the simple yet memorable slogan “The World on Time” in 2009, and keeps it to this day. 4) Expedia. 11) Wendy’s.

Brand Identity 28

Brand Identity Branding Advertisements Advertising 28

Hubspot

JANUARY 27, 2015

This key differentiator has kept Facebook as the most widely-used social platform, even as new networks are introduced every day. Yet when it comes to their Facebook presence, they don’t over-emphasize the need to buy their products. For every pair of shoes or eyeglasses you buy, they will donate a pair to someone in need.

Facebook 28

Facebook Brand Identity Branding Paid Search Agency 28

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? However, in environments of 20 servers or more, 20 to 30% licensing and infrastructure cost savings was indeed the normal cost differential between Microsoft and the competition. Advantage Microsoft, but not by much. Advantage Microsoft. Latest Research.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. Think Different Here’s 6 ways to differentiate agency social media services: 1. All rights reserved.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Biznology

MARCH 21, 2017

I live my life in a world surrounded by affiliate marketers, YouTubers, digital online advertisers, and highly-compensated brand ambassadors — all of whom are trying to make a buck: to fuel their creativity, to bank their next project, to help them make rent, and to buy them some beers. What do you think? Thanks for reading!

Adsense 138

Adsense Social Media Paid Search Agency Ads 138

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For marketers, the news is good overall. marketers "earn their way in" (via publishing helpful information on a blog etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Convince & Convert

MARCH 4, 2010

If you don't have remarkable content, you have not differentiated yourself and therefore is no reason for people to pay attention. I'd rank the goals of blogging – or any communication – thusly, in order of priority. Content Blogging is and always be about content first, no matter what your goal. All rights reserved.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Webbiquity

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. ( Consumers actually place the highest value on deals and promotions (83%) and rewards programs (70%). (

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

The Effective Marketer

OCTOBER 13, 2010

Buy the book. You should read an excerpt or check it out at the local bookstore to see if you like how he writes before buying the book. Customer service becomes your product, or better yet, the differentiator between your product and your competitor’s. What’s the verdict? OK, now the explanations and caveats.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Some just buy. Some just buy. population. Sore spot with us PR types.)

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Golden Spiral

APRIL 16, 2019

I was on a trip to go speak at an event, I was in the airport, I was buying some gum, I saw the title of this book, it was shocking, I’m like, “Well that looks interesting.” What started that season, I thought, was a differentiation from B2C, and B2B. What have you been reading lately? The first is a deeply psychological book.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Directive Agency

JUNE 24, 2019

It got to the point where like, this is ridiculous, so I started shaving my head about four or five years ago and started wearing a hat, just a ball cap, but I’m advancing in age and respectability, so started buying nice hats once in a while and having a lot of fun with them. I have no brains or any of that, it was all luck for me.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40