differences 2009 Buy Differentiation Microsite 
Webbiquity
FEBRUARY 14, 2010
The buying process has fundamentally changed. The key role of sales is to provide that last 5% needed to reach a buying decision: the company’s differentiating value , or what pain the prospect will experience if they don’t buy the right product or service. What should we do differently if he chooses path B?
The ROI Guy
SEPTEMBER 29, 2010
Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations. That was pretty much it.
Expert insights. Personalized for you.
100 
Let's personalize your content