ViewPoint

SEPTEMBER 29, 2015

Even in companies with a TAM in the many thousands, there are key accounts and current customers that can be segmented for ABM applications while leaving the remainder of the marketplace to the normal marketing automation applications. As technology continues to be simplified and automated, 1-1 selling through ABM will become commonplace.

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

ViewPoint

MAY 23, 2011

Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Have a look at the reports here: 2009 and 2010. In case you are not familiar with this new way to buy prospecting data, let me provide some background.

Resources 120

Resources B to B Work Management Marketing Management 120

ViewPoint

OCTOBER 11, 2012

Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. That just clearly signals from a sales perspective B2B salespeople still have not adapted to the new buying environment that we live in. And I think marketers recognize it.”.

Demand 120

Demand Process Work Management Marketing Management 120

ViewPoint

JULY 11, 2013

Acquity Group created an infographic that takes a look at buying trends based on generation. As you’ll see they each have very different buying patterns. B2B Marketers Benefit from Customer Reviews. B2B buyers look for unbiased confirmation about products or services before buying, just like B2C buyers do. Via HubSpot.

PointClear 120

PointClear B2B Marketing Advertising Agencies B2B 120