Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Make sure your primary navigation and site pages conform to a familiar user interface. Those are my five top lessons for industrial marketing to attract engineers and turn them into loyal customers. Engineers are creatures of habit.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Zoominfo

FEBRUARY 4, 2018

On December 2 nd , 2009 ZoomInfo published a blog post discussing the value of Twitter as a sales tool. Is Twitter a waste of time, or is it an indispensable part of the B2B sales stack ? The Trouble with Twitter as a Sales Tool. The Current State of Sales and Twitter. Nor should you be trying to.

B2B Sales 183

B2B Sales Twitter Zoominfo B2B 183

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's blog B2B Lead Generation Blog. Get Customers. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Tune and refine the buying process.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

B2B Marketing Zone Posts

MARCH 3, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. This information includes the answers to: Who is the buying decision-maker? Best of B2B Marketing. February 2010. companies.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

NOVEMBER 8, 2010

B2B Execs Have Low Interest Results indicate that both B2B and B2C marketers have difficulty with executive social media buy-in. When social media customer acquisition figures are broken out by B2B and B2C companies, it becomes clear that B2C companies generally obtain much more value from their social media marketing efforts.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Together, this offers clues about what the visitor might be interested in buying.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Martech Advisor

MARCH 30, 2020

The book begins with the fundamentals of marketing and focuses on the stages of the customer journey, creating a marketing campaign, and compelling offers. Rabazinsky has worked with companies such as Holiday Inn and Universal Studios and has helped a startup generate over one million users and $1 million MRR.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Better question: How can we encourage existing customers to truly engage with our clients on the social Web?

PR 160

PR Social Media Paid Content Media 160

The ROI Guy

NOVEMBER 8, 2006

To determine the comparative TCA of these platforms, Alinean conducted independent, in-depth interviews with 100 directors of database administration and senior-level database administrators regarding their database environments, user populations and database administration activities. per user versus $18.05 per user for Oracle.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Single Grain

AUGUST 29, 2019

As a small- and medium-sized business owner, you are always looking for ways to reach your ideal customers. They send 9 different kinds of emails to every customer based on their purchase history, location, age, on-site browsing, etc. Amazon tracks a lot of data related to their customers, like: which products a customer browses.

SMB 83

SMB Paid Content Marketing Strategy Marketing & Strategy 83

Ambal's Amusings

NOVEMBER 19, 2009

Brian Carroll's blog B2B Lead Generation Blog. Get Customers. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Rebel Brown's blog Phoenix Rising.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards? in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

AUGUST 26, 2010

You need to be creating custom charts and graphs and ideas that speak directly to the operational realities of each client. Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel. or engaged in brand reputation management, often on a weekly basis.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

JUNE 3, 2010

Over time, some of the more web-savvy companies started offering online forms as a way to send them an email – now users didn’t even have to log into Hotmail to send a message! Which leaves us with a huge question: who owns the data generated by visitors to these “sites&# ? Ok, I’ll knock it off.

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. 59% are on Twitter, and 43% use a company blog for marketing. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 We’re all hungry for data.

Paid Content 100

Paid Content Social Media Statistics Research 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

The survey generated over 270 responses from B2B marketers - and the results are in! Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Published by Hubspot, May 2010.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

JANUARY 10, 2011

It started 2010 with roughly 350 million users and is now on its way to 600 million. The 12 Best Ways To Customize Your Facebook Pages by TechCrunch. 5 Staggeringly Simple Ways to Create Custom Facebook Landing Tabs by Convince and Convert. Facebook Marketing Tips and Guides. People are busy.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

B2B Marketing Zone Posts

AUGUST 3, 2010

The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Like hooking their toilet up to Twitter. m all about helping customers. Bloody great idea. doth protest. Every Cash flow.

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

JANUARY 9, 2013

4) Prematurely Publishing Content. As a result, you publish something riddled with typos and grammatical errors, undermining the professionalism and credibility of your marketing content. Make sure you have someone proof everything prior to publishing so you can avoid all (or most) of those embarrassing typos.

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Webbiquity

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Single Grain

MARCH 7, 2022

With the launch of Bitcoin in 2009, the decentralized cryptocurrency market powered by blockchain gained massive success. White papers help establish your business expertise, build email lists, generate leads, and increase engagement. The cryptocurrency market is booming. Book My Free Crypto PR Marketing Consultation .

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of Fortune 100 companies are on Twitter? How are marketers planning to allocate budgets this year?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 145

Twitter CRM Business Paid Search Agency 145

Webbiquity

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And their competition.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

The ROI Guy

SEPTEMBER 28, 2010

Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions. of IT buyers, consuming an average of 3.2

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Hubspot

JUNE 21, 2012

Funny cartoons that are relatable to people in your industry are sure to garner you more social shares than the average text update -- and they'll stick around on the web longer, likely generating some valuable inbound links and traffic as a result. Whether or not Twitter is a dying social network. 6) Embedded Tweets. See what we mean?

Linkbait 28

Linkbait Paid Search Agency Content Advertising Agencies 28

Webbiquity

NOVEMBER 28, 2011

Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter. Social Media 2010, The Fastest Growth Ever by MyCorporateMedia Randy Schrum supplies some interesting social media statistics, such as: Twitter users post more than 65 million tweets per day. And 73% of U.S.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100