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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. Today, Twitter posts 50 million tweets per day. Adam L.

what's your marketing approach?

The Effective Marketer

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. Here are some actions you can take that might help: After you create a presentation, review it thinking not only on who you will be presenting it to, but now thinking about whether more people in your market (customers and prospects) would find it interesting/educational When you wrap up things for the day, think back at everything you created (collateral, presentations, copy, etc.) Like Be the first to like this post.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? It also delivers our customers a sophisticated source of support. Webinar: Blogging for Business Want to learn more about publishing a blog on your business website?

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

B2Bbloggers

The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Early on you saw the potential power of social media through direct engagement with customers – and now you’re tasked with setting the social strategy and direction for your company. The good news is that you are not alone!

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BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. While that may or may not be true, marketers often overlook the most obvious of places when searching for valuable information to share with customers. Let your followers on Twitter know about it, and post the presentation to your Facebook fan page.

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BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. While that may or may not be true, marketers often overlook the most obvious of places when searching for valuable information to share with customers. Let your followers on Twitter know about it, and post the presentation to your Facebook fan page.

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QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?

Digital B2B Marketing

Although it has not been publicly announced, it appears QuinStreet has purchased Ziff Davis Enterprise , the publishers of eWeek, Baseline, CIO Insight and Channel Insider (not to be confused with Ziff Davis, the publisher of PC Magazine, or ZDNet, which is owned by CBSi). If you follow the B2B technology publishing landscape, you are almost certainly familiar with the Ziff Davis Enterprise brands. They purchased IT Business Edge in September 2011 and Internet.com in 2009. What About Other Publishers? However QuinStreet may be a newer name.

@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

The Nifty50 Men of Twitter. Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog. And I also strongly suggest you check out the Nifty50 Women of Twitter too. Cheryl.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Case studies and customer testimonials. World&#. 

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Spredfast Offers Systematic Management for Social Media Campaigns

Customer Experience Matrix

If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others. True listening ranked fifth in the Visible Technologies/SiriusDecision survey (“monitor and respond” at 14%), and third in the B2B Magazine survey (“customer feedback” at 46%). Perhaps this is an old habit that will change in a customer-driven world. Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. Silly me. links for each event.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Get Customers. Mapping Content to the Buying Process - Slidecast. B2B Lead Generation Benchmark Study 2009. Blog Marketing Interactions Twitter Ardath421. The buying environment is shifting—faster than ever.

Why the economics of blogging are diminishing

grow - Practical Marketing Solutions

enslaved myself to a bi-weekly publishing schedule and implemented everything that I had learned. Make the post all about the reader/customer. We’re now living in the digital publishing landscape, and it has changed our information intake forever. If you want to go deep into an area of expertise, you can buy short, cheap (self-published?) Lack of time.

Six factors driving B2B social media marketing adoption

Chris Koch

Two main threads underpin the logic behind these urgings: Your customers are becoming more active in social media, so you’d better get with it. Customer factors. Customers (the younger ones, anyway) are adopting social media. Our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. Search is becoming increasingly dominant in the buying process. How strong do you think the arguments are?

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). eMarketer ).

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me. How will new users learn to reap the benefits from Twitter?

Do you deliver more Customer Bottom-line Impact than the Competition?

Tom Pisello

Monday, August 09, 2010 Do you deliver more Customer Bottom-line Impact than the Competition? visionary CMO presenting to other leading marketers recently asked the question: "Do you deliver more customer bottom-line impact than the competition?" Leading B2B companies are focused on making their customers more money than their competitors and getting their fair share.

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Connect the Docs

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Get Customers. B2B Lead Generation Benchmark Study 2009. Get Customers. Blogs. Books.

100 Social Media & Content Marketing Predictions for 2010

Junta 42

  Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media.  More companies will need to outsource content to expert publishers. In about six months, the economy is going to be noticeably better, and folks that put in the time and energy to build a foundation over the last two years online will be rewarded, while the latecomers will merely whine. A lot of people (who were only wasting time at work, not investing in an asset) will lose interest in Twitter as the next shiny thing comes along.

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. What is the key to shortening the buy cycle? That’s precisely why Kerry’s article caught my attention.

B2B 3

Stop Being a Marketer. Start Being a Publisher.

Content Marketing Today

It’s time for marketers to replace traditional publishers. Here’s what you need to do and why: Play the Powerful Role of Publisher to Meet Your Buyer’s Critical Information Needs. As you become increasingly customer centric, you can develop an intensely loyal and lucrative base of repeat customers. The Paradigm is Shifting. Now Get Ready to Remodel Your Marketing.

Savvy Week in Review - October 23

Savvy B2B Marketing

Twitter Won't Make You Suck Less. Custom Publishing Budgeting - by @juntajoe The content marketing experts at Junta42 provide a step-by-step outline for coming up with your content publishing budget. Post includes links to the 2008 B2B study on custom content development. It's great day to be curled up inside. Enjoy! The Savvy Sisters.

ClickLaunch: The Content Marketing PlayBook

Connect the Docs

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Joe, founder of client-vendor matching site Junta42 , is co-author of the highly praised book Get Content Get Customers , recognized as THE handbook for content marketing.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Get Customers. B2B Lead Generation Benchmark Study 2009. Blog Marketing Interactions Twitter Ardath421. Ardath’s book, E-Marketing Strategies for the Complex Sale , will be published this fall by McGraw-Hill. Get Customers. Blogs.

ClickInsights: How to make marketing messages memorable?

Connect the Docs

Get Customers. B2B Lead Generation Benchmark Study 2009. Blog Marketing Interactions Twitter Ardath421. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Blog Phoenix Rising Twitter RebelBrown. Blog Sales Leads Insights Twitter B2B_Sales_Leads.

How to Lay a Solid Foundation for Marketing Success

Savvy B2B Marketing

Earlier this year, Gartner published a report entitled Marketing Essentials: Marketing Activity Cycle for High-Tech and Telecom Providers. Essentially, this is when marketers assess the market and competition, and understand their customers. What other sources and tips can you share to help marketers assess the market and competition, and understand their customers?

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Connect the Docs

Get Customers. B2B Lead Generation Benchmark Study 2009. Blog Marketing Interactions Twitter Ardath421. Tune and refine the buying process. You’ll see shorter buying cycle times. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Blogs. Books.

Savvy Week in Review - September 18th

Savvy B2B Marketing

The Information Gap Between Marketing & Sales -- and how to fill it by - by @Ckochster Chris Koch explains the interdependencies between marketing and sales, and offers practical ideas for how marketers can supply salespeople with the type of information that prospects and customers will crave. TGIF, and how! The kids are back in school and we're all feeling extra studious. Think again.

ClickInsights: How should case studies be used in marketing activities versus sales activities?

Connect the Docs

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. Marketing customer engagement is clearly very early stage as compared to sales customer engagement. How can a Marketing Team effectively use a Case Study through various phases of customer engagement? Get Customers. Get Customers. Blogs.

How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension

Savvy B2B Marketing

They have to stop focusing on the sales cycle and instead focus on the buying cycle. This ultimately means that companies need to understand prospects and customers to a greater extent, including how that individual wants to buy and what information they need at particular points in the buying cycle. It goes back to the principle: Know Your Customer. enables that.

How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension

Savvy B2B Marketing

They have to stop focusing on the sales cycle and instead focus on the buying cycle. This ultimately means that companies need to understand prospects and customers to a greater extent, including how that individual wants to buy and what information they need at particular points in the buying cycle. It goes back to the principle: Know Your Customer. enables that.

5 Things You Should Know BEFORE You Write an eBook

Savvy B2B Marketing

eBooks are all the rage in B2B marketing, which is why we are thriled to feature this guest post from our friend and fellow blogger, Jonathan Kranz, who just published an eBook on eBooks. Find the intersections The best topics are NOT about your products or services (or about your company at all), but address the urgent needs of your customers. Problems. Trouble. So boring.

5 Things You Should Know BEFORE You Write an eBook

Savvy B2B Marketing

eBooks are all the rage in B2B marketing, which is why we are thriled to feature this guest post from our friend and fellow blogger, Jonathan Kranz, who just published an eBook on eBooks. Find the intersections The best topics are NOT about your products or services (or about your company at all), but address the urgent needs of your customers. Problems. Trouble. So boring.

Studying U.S. keeps East European marketer a step ahead

grow - Practical Marketing Solutions

You are in a unique position of being able to watch for what is happening in the rest of the world BEFORE it hits your region and your customers. Are entrepreneurs developing regional-specific platforms or are you seeing global apps like Twitter take off? It is more probable that a bigger player will buy them in the end. So I decided to ask him … and share it with you!

ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Connect the Docs

Twitter StephanieTilton. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. You need to get inside the mindset of every stakeholder in the buying process, including users, technical buyers, economic buyers, and champions. Blog WritingWhitePapers Twitter Mike_Stelzner. Blogs.

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