Industrial Marketing Today

JUNE 15, 2010

Other than some initial hiccups, the updates and the usage have been flawless with our client receiving very favorable comments from their customers. I am referring to updating, maintaining and sometimes marketing their industrial websites. They have streamlined the weekly updating task by tying it into their existing inventory system.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Industrial Marketing Today

JULY 14, 2010

Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. I hit the mother lode!

Curation 60

Curation RSS Web 2.0 Content Marketing 60

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Ambal's Amusings

FEBRUARY 4, 2010

Blog WritingWhitePapers Twitter Mike_Stelzner. That means discussing trends, problems and history-three elements often overlooked. Blog WhitePaperPundit Twitter Jonathan_Kantor. Twitter StephanieTilton. More recently, Eccolo Media published the B2B Technology Collateral Survey Report in September 2009.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Hubspot

DECEMBER 17, 2014

They’re not interested in talking with you about your morning or giving you a little something extra because you’re a loyal customer and you deserve it. It requires hard work — establishing organizational values and commitments that are customer driven, while also driving them toward daily leadership decision-making and employee behaviors.”.

Trends 28

Trends Paid Search Agency Buyer Personas Planning 28

B2B Marketing Zone Posts

MARCH 3, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. This information includes the answers to: Who is the buying decision-maker? Best of B2B Marketing. February 2010. companies.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Ambal's Amusings

SEPTEMBER 17, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. One of the many goals of B2B marketing is to continuously forge better customer relationship. Get Customers. B2B Lead Generation Benchmark Study 2009. Blog Marketing Interactions Twitter Ardath421.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Get Customers. B2B Lead Generation Benchmark Study 2009. Blog Marketing Interactions Twitter Ardath421. Tune and refine the buying process. You’ll see shorter buying cycle times.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

readwrite

OCTOBER 4, 2010

World-changer Evan Williams has stepped down as the CEO of micromessaging social network Twitter, the company announced today, and will pass that role to serial entrepreneur and company COO Dick Costolo. Costolo is best known to date for his work at Feedburner, the RSS publishing and analytics service bought and squandered by Google.

RSS 40

RSS Lead Ranking Twitter Advertisements 40

Adobe Experience Cloud Blog

JANUARY 19, 2009

The next interview in the B2B Marketing thought leader interview series is with Sean Donahue , Senior Reporter for MarketingSherpa in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing. Test social media channels.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 159

Social Media Media Stats Statistics 159

Online Marketing Institute

NOVEMBER 8, 2010

B2B Execs Have Low Interest Results indicate that both B2B and B2C marketers have difficulty with executive social media buy-in. When social media customer acquisition figures are broken out by B2B and B2C companies, it becomes clear that B2C companies generally obtain much more value from their social media marketing efforts.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

The ROI Guy

JANUARY 10, 2011

Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

JULY 15, 2009

Wednesday, July 15, 2009 VMware launches Realized ROI toolkit, powered by Alinean Provides quantifiable proof to customers of the realized ROI from prior VMware deployments. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? ► September (18) Tech Media Publishers looking more Like Interactiv.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Hubspot

FEBRUARY 20, 2015

According to AdAge , the Food Marketing Institute published a 2013 shopper survey saying, "Only 2% of shoppers who buy gluten-free foods do so because they have celiac disease, while 59% said they buy such products because they think they''re more healthful.". As healthy lifestyles become increasingly popular in the U.S.,

Marketing Strategy 28

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 28

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Should companies treat customers differently?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

MARCH 25, 2010

Need to see the increase in Twitter followers over time? Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications. They’ve only been around approximately 8 weeks, and they already have thousands of customers. Presto, a pretty graph in about 3 seconds flat.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

The ROI Guy

DECEMBER 23, 2010

Although the desire may be there to pursue improved internal and external customer service improvements via enterprise innovation, most state budgets will remain challenged well into the recovery, yielding a pragmatic, economic-focused CIO. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Latest Research.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

DECEMBER 9, 2010

Using an Alinean powered ROI calculator, he explained how customers can combine the cloud with existing applications and infrastructure, achieving IT cost savings, flexibility and an ability to get ideas to market rapidly. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Latest Research.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

JANUARY 25, 2011

However, solving this problem will be difficult for most teams, as sales remains inwardly focused on the traditional funnel based selling process, rather than having a keen understanding of how customers make decisions and actually buy - the buying lifecycle.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

FEBRUARY 14, 2011

Resources Alineans Social Media ROI Calculator can help: [link] (Free to use and see results onlune, registration required to download customized report) Source: Marketers Optimistic About Finding Social Media ROI (Mashable, February 09, 2011) Posted by Tom Pisello at 10:32 AM Email This BlogThis! Latest Research. Let the Good Times Roll?

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Convince & Convert

JUNE 11, 2010

We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. Customers can be won or lost, every second of every day. And I look forward to buying as many of you a cocktail as possible on publication date. I know it.

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media Ad Exchange 124

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Together, this offers clues about what the visitor might be interested in buying.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Posted by Tom Pisello at 10:33 AM Email This BlogThis!

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? But, when the next issue is printed, unless you advertise again, the flow of new customers stops.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. Many vendors will also need to consider adding “buy it now&# options for solutions they would never have thought to have this for in years past.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Martech Advisor

MARCH 30, 2020

Digital marketing is an evolving field with emerging trends constantly making headways. The book begins with the fundamentals of marketing and focuses on the stages of the customer journey, creating a marketing campaign, and compelling offers. The Effortless Experience: Conquering the New Battleground for Customer Loyalty.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. In this post I want to focus on the trends in Marketing Automation for 2010. These are the trends that are mentioned most often: Improved ROI & Reporting. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. predictions.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. What’s the hot new trend in social media that we can bring to our clients? What’s the best way to get the most possible Facebook “likes&# and Twitter followers? What do you think?

PR 160

PR Social Media Paid Content Media 160

The ROI Guy

NOVEMBER 8, 2006

Improved up-sell / cross-sell is a good example of an indirect benefit from a new CRM system that helps the call center improve its interaction with customers. Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Martech Advisor

JANUARY 24, 2020

Important trends and metrics to remember for 2020. Here are a few important metrics from McKinsey’s China digital consumer trends 2019 report that surveyed 4,300 digital consumers across the country. In our Chinese New Year special, we discuss: Why marketing to China is now a key priority. With approximately 1.2

Multi-Channel 78

Multi-Channel Paid Search Agency Advertising Agencies Mobile Marketing 78

The ROI Guy

NOVEMBER 8, 2006

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? ► September (18) Tech Media Publishers looking more Like Interactiv.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Ambal's Amusings

AUGUST 27, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Get Customers. B2B Lead Generation Benchmark Study 2009. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

The Customer

AUGUST 30, 2019

How would you rate our customer service? Business Insider ran an article last year about how “Stores ‘bludgeon’ their customers ‘to death’ with emails.” As someone on Twitter put it last summer, “glossier needs to cool it w the spam. You can just buy an email list, add them to a list, send emails every single day.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

The ROI Guy

DECEMBER 14, 2005

. • Level 2: Process and Transaction Optimization - these investments in the business seek to deliver operating expense reductions by automate key business processes or streamline supply chain and customer transactions. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Latest Research.

ROI 40

ROI Work Management Marketing Management Budget Programs 40