Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? This experience included a variety of sales, marketing, business development, and management positions. Read on to get their insights. Jonathan Kantor. Jonathan Kantor's Aha Moment.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Convince & Convert

APRIL 9, 2013

And of those customers who had attempted to contact a brand through social media for support, 57% said they expect the same response time at night and on weekends as they do during normal business hours. Social has not only changed the way we do business, it has raised customers’ expectations. So why do your customers choose you?

Business 145

Business Peer-to-peer Transparency Lead Ranking 145

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Her blog is Phoenix Rising and her business is People Who Know. We are a virtual business team! Read on to get their insights.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Ryan Walker.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Salesforce Marketing Cloud

AUGUST 2, 2022

All are essential to helping businesses across the world thrive. share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%, according to an AARP study. After the Great Recession, inclusive companies’ recoveries outperformed the markets by nearly four times, the study found.

Generation 98

Generation Burn Rate Case Studies Work Management 98

Hubspot

MARCH 15, 2019

Anyone can start a business. Running a successful business, though, is an entirely different story. For example, in the United States roughly 9% of businesses both new and old close each year. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Onalytica B2B

MARCH 15, 2018

It took years of study and practice, working in the industry. I started blogging around 2009 to support a different web business and discovered that I really enjoyed writing. But I also discovered that what I was writing about wasn’t helping that business. Christian Business: John Maxwell. Design: Dustin W.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Salesforce Marketing Cloud

MARCH 23, 2023

Since 2009 the second Tuesday of October has been Ada Lovelace Day — an international celebration of the achievements of women in science, technology, engineering and math (STEM). Later in her career, she helped create the common business computing language known as COBOL, which is still in use today.

Ad Agencies 98

Ad Agencies Studies Promotion Positioning 98

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. Geocities goes out of business. September 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Convince & Convert

FEBRUARY 27, 2014

The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting.

Research 156

Research Paid Search Agency Sample CMO 156

Marketing Craftmanship

JUNE 6, 2011

According to the study, the dilemma for reporters playing by the rules of procedural objectivity is that repeating a claim reinforces a sense of its validity — or at least, ensures it as an important topic of public debate. The larger question raised by the study is whether traditional journalism can survive the internet age.

Business 100

Business Case Studies Curation Validation 100

B2B Marketing Zone Posts

JUNE 10, 2009

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. Buzz Marketing for Technology , May 18, 2009. Leads (15).

B2B Marketing 40

B2B Marketing B2B Thought Leadership B2B Buzz 40

B2B Marketing Zone Posts

JUNE 10, 2009

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. Buzz Marketing for Technology , May 18, 2009. Leads (15).

B2B Marketing 40

B2B Marketing B2B Thought Leadership B2B Buzz 40

Webbiquity

APRIL 7, 2010

Kevin Lee reports on a study showing that search increases brand awareness by 6% or more, and points out that, because PPC search marketers pay only for the click, the lift in branding due to the sponsored link is free. Study Confirms Display Ads, Paid Search Work in Concert by MediaPost Online Media Daily. by Search Engine Journal.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Customer Experience Matrix

APRIL 15, 2012

I found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. Here is the U.S. data from the Silverpop report.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? use white papers and case studies, incorporate social media, and analyze traffic data) are broadly applicable to a wide variety of firms. What exactly is “Web 3.0?&# Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Integrated B2B

DECEMBER 7, 2018

Recently, a business acquaintance did a website relaunch and, after having a peek, I just about had a fit when I immediately spotted four English-language mistakes on the first page. Back in 2009, Usability.gov did a study on factors that impact website credibility – and typos are one of them. First impressions matter.

Phishing 40

Phishing Business High Quality Lead Impressions 40

Hubspot

MAY 11, 2018

You’ve put together a business plan, invested all your savings, and have been working your idea as a side hustle for a few months. Since their launch in 2009, the company has helped 15 million people pledge $3.7 Patreon allows artists, musicians, writers, and more get paid by running a membership business for their fans.

Product 85

Product Business Best Practices Startups 85

B2B Marketing Directions

OCTOBER 1, 2022

Growing fears of an economic downturn have dominated the business media for the past several months, and these concerns have also spawned a boatload of articles and blog posts about how companies should manage marketing in a recession. The results of these studies are compelling, but they are also counterintuitive.

Terms and Conditions 52

Terms and Conditions Marketing Budget Marketing Management Paid Search Agency 52

MLT Creative

MAY 26, 2011

In 2009, Johnnie Walker commissioned British ad agency Bartle Bogle Hegarty to create a brand video outlining its history, called The Man Who Walked Around the World. Character Study is an ongoing series featuring background trivia on the classic advertising characters from the private collection of MLT Creative.

Studies 40

Studies Advertising Agencies Paid Search Agency Copywriting 40

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Webbiquity

JANUARY 10, 2010

How important is Twitter for business? 10 ways to get your business in on the microblogging craze by iMedia Connection. Case Study: How I Used Twitter to Generate 35,967 Extra Hits to my Site in Just 14 Days by Winning The Web. What are the four stages of Twitter enlightenment? What’s a Retweet? by Social Media Today.

Twitter 100

Twitter Tactics Tools Tips 100

The ROI Guy

MAY 22, 2009

Forrester has recently adjusted estimates on IT sales growth, and the latest predictions point to a steeper than initially predicted decline of -3.1% This environment is expected to make IT sales more difficult than ever according to Selling Power. How to fight back?

Spending 40

Spending Forrester Case Study Case Studies 40

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Contify

JUNE 11, 2020

With signs of our economy limping back to life after spending months in a state of suspended animation, we’ve kept ourselves busy listening to your feedback, adding in exciting new features and scaling our platform to better support your intelligence needs and be the eyes and ears you can trust in these unprecedented times. Announcements.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Curation 52

Hubspot

JULY 7, 2020

TeamLogic IT provides IT solutions and consulting services for small businesses. If you want to start a business, it's important to consider whether that industry has done well during times of economic unrest. In 2008, the company survived because they changed their entire business model. TeamLogic IT. Warby Parker.

Paid Search Agency 101

Paid Search Agency Companies Startups Case Study 101

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Savanta

NOVEMBER 11, 2014

The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. No, it’s all about what an agency can do with the research – how their people interpret it, align it to business goals and engage with those using it. Sadly only a select few seem to be listening.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ad Agencies Research 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. The Internet figure seems low, but this was a very careful and sophisticated study.

Spending 120

Spending Media Mobile Advertising Forrester 120

Content Marketing Institute

DECEMBER 31, 2018

I first came across the term “tabula rasa” in 1995 while studying rhetoric at Penn State University. I’ve been studying success and successful people as long as I can remember … easily 30 years. Depending on what research study you look at, less than 10% of all people write down and record their goals. Bruce Lee case study.

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

Outgrow

FEBRUARY 28, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Source With the fast-paced evolution of AI, businesses have a world of AI tools to choose from. Business AI Statistics 2024 1.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Onalytica B2B

AUGUST 23, 2017

“For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.” As Konstanze Alex at Dell says, influencer marketing should be embedded in your ‘business as usual’ “People do not buy goods & services.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Exo B2B

SEPTEMBER 9, 2020

The current crisis is pushing us to create more (somewhat ironic) in response to the loss of so-called traditional business development activities. Through all this content, I found a study by ON24 and NetLine Corporation pretty relevant. Through all this content, I found a study by ON24 and NetLine Corporation pretty relevant.

Webinar Metrics 59

Webinar Metrics Brand Identity Branding Marketing & Strategy 59

Customer Experience Matrix

SEPTEMBER 1, 2010

Neolane “ Making the Business Case for Enterprise Marketing Software ”. This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Outgrow

FEBRUARY 25, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Source With the fast-paced evolution of AI, businesses have a world of AI tools to choose from. trillion by 2027. This shows the dependency on this specific AI feature.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Parse.ly

SEPTEMBER 24, 2019

We’ve had a busy September – no sooner did we return from a marathon of conferences, than the team re-launched the Parse.ly So we decided to rewind a decade to 2009 and offer a glimpse of where we came from – and where we are now. In 2009, our typeface was influenced by the logos of WordPress and Twitter.

Brand Identity 40

Brand Identity Branding Startups Domain 40

The Customer

MAY 11, 2021

CMO Tenure Study. Quick Take: Average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009. A somewhat surprising trend is that CEO tenure at the same companies in our CMO Tenure Study hit an all-time high in 2020, at 80 months. Happy skimming! Median tenure fell to 25.5 months , the lowest on record.

Digital Transformation 52

Digital Transformation Intent Data CMO Digital Marketing Funnels 52