It’s time for CMOs to talk business
Martech
AUGUST 15, 2022
months — the lowest since 2009, and far below the 80-month tenure for CEOs. In my view, most CMOs don’t embrace a business mindset. They need to act as “business leaders” first and “chief marketers” second. CMOs build the business — they don’t just market it. Serve the clients, not the organization.
Let's personalize your content