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MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits

markempa

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing. Click here to learn more.

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Are Journalists in the Misinformation Business?

Marketing Craftmanship

One poll released nearly two months after the Palin posting showed that 30% of the American public believed that proposed health care legislation would “create death panels.”. What was the impact of the lack of clarity generated by this journalistic “procedural objectivity”?

Business 100
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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Here is our 2009 year in review. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. Geocities goes out of business. September 2009 Online Marketing News.

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Why You’re Not Going to Be a Thought Leader in 6 Seconds

Convince & Convert

In 2006, she launched her marketing strategy consulting business and by 2009 wanted to write a book. She couldn’t get any of her three book proposals off the ground, being told she didn’t have a strong enough following. So she went back to the drawing board and began blogging in earnest to grow her following.

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effective marketer principle 7: run productive meetings

The Effective Marketer

Drucker, of course, was right on target when included this principle in his article for effective managers (“ What Makes an Effective Executive ”, Harvard Business Review, June 2004) since one of the most important aspects one should be able to master in order to become effective is time management, and meetings are, as a general rule, a time drag.

Planning 100
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Uncovering the B2B Marketing Sanskrit: A Conversation with Visible Experts? Paul Dunay

Hinge Marketing

Paul proposed a book about Facebook marketing, which was turned down initially. Less than a year later, Paul resubmitted his proposal, noting that Facebook had doubled its membership and was continuing to grow at a rate that surpassed everyone’s expectations. This time, his proposal was accepted.

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Financial business case justification remains a requirement for IT vendors

The ROI Guy

In Gartner's 2010 trends report, Daryl Plummer, managing vice president and chief Gartner fellow indicates that "For many organizations, the economic and budgetary challenges of 2009 drove important changes in the general governance of IT investment decisions, accelerating the trend toward greater accountability and transparency.