Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Customer Experience Matrix

SEPTEMBER 3, 2009

I’m sitting on a panel next week that will discuss long-term marketing trends. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%.

Spending 120

Spending Media Mobile Advertising Forrester 120

The Effective Marketer

MARCH 7, 2009

Chuck Palm, from Internet Podcasting Network , closed the day with “Social Media Mania – what should my business do about it?&#. He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting. You can leave a response , or trackback from your own site.

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Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. e-Strategy Trends ). e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

markempa

FEBRUARY 18, 2009

According to the editors at Sherpa, there were three main trends represented in this year’s edition: 1.    Build Social Networks - Marketers are starting to see the value of building relationships using LinkedIn, Facebook, YouTube, Twitter and blogs. and mobile marketing. In fact, it’s far from it.

Web 2.0 120

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Content Standard

DECEMBER 12, 2018

OgilvyOne reports more than 55% of Chinese users participate in online discussions about brands across a range of social media networks. Instead, a unique ecosystem of China-only networks has evolved, shaped by the demands of the Chinese consumer. ” The Networks to Watch. Getting Started with Social Media in China.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Tony Zambito

MAY 1, 2011

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    An even more profound and sobering fact is that 80% of business buyers today say that they found their vendors as opposed to vendors finding them.  What is happening? 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Sprout Social

OCTOBER 9, 2018

In 2006, Twitter is born. So, a couple of business savvy folks jump on this opportunity. We’ve written before about how holding contests is a great way to generate engagement and build a follower base on all of the major social media networks. Embracing other current trends in social media. Talk strategy.

Social Media 82

Social Media Media Television marketing eCommerce 82

Hubspot

OCTOBER 30, 2013

This morning, when I scanned my Twitter feed, I did a few MTs and PRTs, asked a follower to TMB, and was left SMH at some trolls I found, so I said BFN to Twitter. Twitter’s been busy since its first tweet in March 2006 , as it recently filed for an IPO and has boasted over 50 million tweets per day. Crank Tweet.

Twitter 28

Twitter Social Networks Opinions Network Marketing 28

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Veredict: If you are new to social networks, community building, etc.

Inbound Marketing 100

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Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. The first study done by AWeber (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Sprout Social

SEPTEMBER 4, 2018

With nearly a million followers on Twitter, they’re constantly sharing educational webinars with their audiences and even launched their own TV show. Medium.com is a growing blogging platform built by Evan Williams, the founder of Twitter. Take Ripple , a blockchain for global payments, for example. pic.twitter.com/tcGvi3SB30.

Social Media 72

Social Media Media Brand Identity Branding 72

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: Too busy, too many things happening in this email that makes it very distracting. Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. So which one is it? United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

B2B Marketing Savvy

SEPTEMBER 15, 2009

Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. Ah… Twitter and Facebook, we knew you when…. Douglas’ book is an edited and authorized collection of the funniest tweets of all time w/forward by Biz Stone, co-founder of Twitter.

Social Media 40

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WebMarketCentral

NOVEMBER 23, 2009

Consolidate your online profiles and social networking presence? PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. And, tired of filling out the same information over and over for each new social networking or profile site?

Tools 20

Tools Best Practices Adwords Word of Mouth 20

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 159

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Industrial Marketing Today

JUNE 15, 2010

However, I think it is a new and permanent reality of the current economy and have learned to adjust my business model accordingly. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. I am referring to updating, maintaining and sometimes marketing their industrial websites.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Webbiquity

JANUARY 12, 2011

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts. Pitching on Twitter? Interactive PR Guides, Tips and Tools.

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Industrial Marketing Today

MAY 18, 2010

I know I have been guilty on more than one occasion of using popular clichés in my business marketing communications. I have added two of my own: cutting edge technology holistic approach You can read the complete list at The Encyclopedia of Business Clichés. The use of buzzwords or clichés in B2B marketing content is not a new trend.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

markempa

JANUARY 11, 2011

Are your efforts on LinkedIn and Twitter paying off?” How many specific pieces of business have you picked up? After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Are your efforts on LinkedIn and Twitter paying off?” How many specific pieces of business have you picked up? After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Convince & Convert

SEPTEMBER 11, 2011

Paul Gillin is a smart, experienced guy (and I like his book ) and he raised some valid points about how participatory breadth (having an account on a LOT of social networks) can increase Klout score – perhaps disproportionately. . And Twitter, which “ranks&# tweets to determine trending topics.

Social Media 159

Social Media Database Marketing Television marketing CRM 159

Customer Experience Matrix

NOVEMBER 4, 2010

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. Right On also has a connector with location-based social network Foursquare.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Industrial Marketing Today

JANUARY 26, 2010

This trend towards lower-cost content marketing is likely to continue well into 2010. Embrace social media: Yes, the jury is out on making a business case for social media but ignore it at your own peril. Make sure there are well-established guidelines for employees to participate in social networks.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Ambal's Amusings

FEBRUARY 4, 2010

Blog WritingWhitePapers Twitter Mike_Stelzner. That means discussing trends, problems and history-three elements often overlooked. Blog WhitePaperPundit Twitter Jonathan_Kantor. This experience included a variety of sales, marketing, business development, and management positions. " Read on to get their insights.

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Paper Enterprise Management Marketing Management Case Studies 100

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Every day individuals and businesses send more than 293 billion emails, and that number is expected to increase to more than 333 billion by 2022. Sprout Social).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Industrial Marketing Today

JULY 14, 2010

Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog.

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Curation RSS Content Marketing Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. That’s precisely why Kerry’s article caught my attention.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Read and develop content on industry Trends – where is the industry going, what are the emerging hot segments 3. 90 Tips To Make Your Blog Rock 1.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Smashmouth Marketing

MAY 1, 2009

The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." world really started as a result of the internet and how technology and new ways of thinking have changed the way we do business. I started Twitter a month ago. What are your thoughts about that?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." world really started as a result of the internet and how technology and new ways of thinking have changed the way we do business. I started Twitter a month ago. What are your thoughts about that?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Convince & Convert

SEPTEMBER 21, 2010

And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# Social media is hard False. Bravo, man.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

NOVEMBER 8, 2010

B2C More Involved in Almost Every Type of Social Media Usage of social networks is essentially among between B2B and B2C marketers, and B2B marketers are somewhat more engaged in podcasts and slightly more engaged in third-party forums. Fifty-one percent of B2C companies have acquired a customer from Twitter, compared to 38% of B2B companies.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

MLT Creative

SEPTEMBER 30, 2010

The changing nature of our industry propels us to stay on top of the latest trends. October 1-2, Open Video Conference New York, NY: This multi-day summit full of thought leaders in business, academia, art and activism will explore the future of video on the web. Here's what's on tap for marketing industry events for October.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Flowtown gives you the answer in seconds. I'll email you some thots soon.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

readwrite

OCTOBER 4, 2010

World-changer Evan Williams has stepped down as the CEO of micromessaging social network Twitter, the company announced today, and will pass that role to serial entrepreneur and company COO Dick Costolo. If his past performance is any indication, his promotion should be very good for Twitter. Before There Was Twitter.

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