ClickZ

JUNE 12, 2020

billion in 2020 at a CAGR of 43.39% — we observed that the knowledge gap stands as one of the biggest challenges for AI technology adoption and implementation, and our AI Summit 2020 aims to help businesses address exactly that continuum. More profitable and customer-focused business . billion in 2019 to $40.74 Lower CPAs.

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

Conversica

OCTOBER 28, 2019

Jim Kaskade brings a wealth of experience scaling companies and growing revenues, having led businesses ranging from $50M to $1B. Prior to that, Jim was responsible for a P&L of $250M revenue, leading a 1,000-employee business unit responsible for advanced big data and analytic applications. About Conversica.

Enterprise Management 75

Enterprise Management Marketing Management Gartner Sales Qualified Leads 75

The ROI Guy

AUGUST 17, 2010

Gartner's latest IT spending outlook for 2010 remains positive, but is less optimistic than prior forecasts, as worldwide growth stalled over the summer. percent increase that the research firm had originally predicted earlier in the year, but still better than the challenges faced in 2009, when worldwide IT spending totaled $2.3

Gartner 40

Gartner Positioning Spending Forecasting 40

Customer Experience Matrix

SEPTEMBER 1, 2010

Neolane “ Making the Business Case for Enterprise Marketing Software ”. This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Martech Advisor

SEPTEMBER 16, 2019

With nearly 7,000 MarTech solutions available today , why are businesses still struggling to get CX right and failing to deliver the quality experiences today’s consumers expect? The adoption is spreading from IT into other sectors of the business as well, notably marketing. Open source is a business model disruptor.

CMS Development 55

CMS Development Enterprise Management Marketing Management Gartner 55

Onalytica B2B

JANUARY 8, 2019

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. For me, MPM is a strategy and process for B2B marketers to measure revenue results, budget performance, and to provide guidance to help the business succeed in the future.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Outreach

APRIL 23, 2021

Or maybe as the host of “All Things Considered” weekend edition, and "Three Minute Fiction" from 2009 to 2012. Since leaving the Navy, Carey has applied her expertise and experience in the military to help business leaders share how they can similarly succeed in fast-paced and dynamic environments. Or even all the above!

Thought Leadership 52

Thought Leadership Enterprise Management Gartner Class 52

Conversica

OCTOBER 27, 2019

Jim Kaskade brings a wealth of experience scaling companies and growing revenues, having led businesses ranging from $50M to $1B. Prior to that, Jim was responsible for a P&L of $250M revenue, leading a 1,000-employee business unit responsible for advanced big data and analytic applications. About Conversica.

Enterprise Management 40

Enterprise Management Marketing Management Gartner Sales Qualified Leads 40

The ROI Guy

JANUARY 13, 2010

In Gartner's 2010 trends report, Daryl Plummer, managing vice president and chief Gartner fellow indicates that "For many organizations, the economic and budgetary challenges of 2009 drove important changes in the general governance of IT investment decisions, accelerating the trend toward greater accountability and transparency.

Marketing Management 40

Marketing Management Vendors Gartner Business 40

Martech

MAY 4, 2023

Analyzing customer behaviors and monitoring competitor activities are among the top approaches B2B leaders use to identify opportunities for business growth. Recent Gartner research shows corporate leaders identify “fear of a recession” as their number one challenge to meet growth in 2023. Jocz wrote in 2009.

Peer-to-peer 17

Peer-to-peer Gartner B2B Work Management 17

ANNUITAS

SEPTEMBER 21, 2010

However, if you look at the various studies that have been conducted by Sirius Decisions, Gartner, Forrester and others, up to 70-80% of generated leads don’t receive the proper follow-up. Aberdeen, 2009. Another study conducted by MarketingSherpa showed that 70% of all initial leads generated are NOT in a “buy-mode”. So, you decide.

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

Vidyard

JULY 4, 2019

Wealth management, investment banking, insurance, and banking rely heavily on relationships when conducting business. In addition, 94% of clients who had “high trust” in their advisors were likely to provide referrals, the largest source of new business. So why haven’t FinServ firms adopted video more aggressively?

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Ambal's Amusings

MARCH 10, 2010

After a successful sales and management career with firms like IBM, StorageTek, Gartner Group, Intelliquest and Active Decisions, Michael is now a popular sales trainer, sales consultant and keynote speaker for companies internationally. Michael Griego: I have over 28 years of practical high-technology sales and sales management experience.

Effectiveness 100

Effectiveness Gartner Marketing Management Rules 100

Vidyard

JULY 9, 2019

Wealth management, investment banking, insurance, and banking rely heavily on relationships when conducting business. In addition, 94% of clients who had “high trust” in their advisors were likely to provide referrals, the largest source of new business. So why haven’t FinServ firms adopted video more aggressively?

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

ClearVoice

MARCH 8, 2022

Rather, her emphasis and expertise focus on content creation, distribution, and usage to build online businesses. Specifically, she works with businesses and entrepreneurs on starting and growing their email lists. Mina Seetharaman , GVP Strategy & Operations, Global Product Management at Gartner.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Chris Koch

AUGUST 7, 2009

When I covered CIOs for 13 years at CIO Magazine, I found that it was very difficult to generalize about the profession, beyond a handful of universal problems such as alignment with the business and the complexities and the voracious needs of the IT infrastructure. Business Strategist. And that has big implications for marketers.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

AUGUST 7, 2009

When I covered CIOs for 13 years at CIO Magazine, I found that it was very difficult to generalize about the profession, beyond a handful of universal problems such as alignment with the business and the complexities and the voracious needs of the IT infrastructure. Business Strategist. And that has big implications for marketers.

Planning 100

Planning Segmentation Work Management Gartner 100

The ROI Guy

APRIL 22, 2010

released its second annual Microsoft SMB/Partner Insight Report and the study shows that although SMBs remain concerned about the business climate, most will increase technology spending in 2010, highlighting the role of IT as a strategic business tool in this crucial sector of the global economy. percent over 2009 spending levels."*

SMB 40

SMB Spending Marketing Management ROI 40

The ROI Guy

MAY 3, 2010

According to a new Gartner and Financial Executives Research Foundation research survey, the CFO is becoming the top IT decision maker in many organizations, with: over 75 percent indicating significant decision making involvement, and 41 percent indicate being the main decision maker for IT investments. This trend we term "Frugalnomics".

Gartner 40

Gartner Marketing Proposals Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

NOVEMBER 3, 2009

October 2009. A B2B social media success story - grow - Practical Marketing Solutions , October 18, 2009. Top 10 Lessons Small Businesses Can Takeaway from Smart Content Marketers - Content Marketing Today , October 23, 2009. Best of 2009 (So Far): AdWords Tips and Tactics, Part 1 - WebMarketCentral , October 7, 2009.

Social Media 40

Social Media Demand Generation Agencies B2B Marketing Social Marketing 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

ViewPoint

OCTOBER 11, 2012

Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. He describes an engagement with a current client in which they jointly built the SLAs and the business rules. 2012 Trending: Marketing Is Ahead of Sales in Understanding Buyer 2.0.

Demand 120

Demand Process Work Management Marketing Management 120

The ROI Guy

APRIL 14, 2010

Both Forrester Research and Gartner independently released IT spending forecasts for the remainder of 2010, and both have adjusted their targets higher for the year. Gartner has accelerated its forecasts for 2010 spending increases from 3% to more than 5.3%, with worldwide IT spending is expected to reach $3.4 trillion in 2009).

Spending 40

Spending Forrester Gartner Lock-In 40

The ROI Guy

JANUARY 20, 2011

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency.

SMB 40

SMB ROI Marketing Budget Work Management 40

ViewPoint

SEPTEMBER 27, 2012

Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. Strategic Business Driver Marketers need to be strategic and take advantage of the data they have access to.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

Integrated B2B

NOVEMBER 1, 2012

Meaning that it probably will be safe to accept 2010 research from Gartner forecasting the number of global mobile connections to swell to 6.5 Unlike consumers, business people must stay connected to their communication devices in order to stay updated on breaking developments, read emails and share timely information. billion by 2014.

Marketing & Strategy 40

Marketing & Strategy B2B Gartner Forecasting 40

The ROI Guy

FEBRUARY 15, 2011

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

JANUARY 10, 2011

Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

JULY 15, 2009

Wednesday, July 15, 2009 VMware launches Realized ROI toolkit, powered by Alinean Provides quantifiable proof to customers of the realized ROI from prior VMware deployments. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 VMware launches new version of ROI / TCO Calculator Virtualization is one of the key cost savings initiatives that IT executives are implementing in order to tighten their belts in these uncertain economic conditions. Tom then served Gartner as a Managing VP.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

DECEMBER 23, 2010

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

DECEMBER 9, 2010

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

FEBRUARY 14, 2011

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? As TCO studies have taught us however from the time Bill Kirwin first developed these models for Gartner, it is important to look not only at purchase cost of the solution, but the ongoing costs over the entire ownership lifecycle. Advantage Microsoft.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

SEPTEMBER 4, 2007

Tuesday, September 04, 2007 The Business Value of Server Virtualization One of the key issues in IT today is that normal operating expenses consume way too much of the annual budget – 61% on average in most organizations is spent keeping the lights on, and 25% spent on regular migrations and upgrades. Reducing business risks 5.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

OCTOBER 22, 2010

According to IDC’s 2009 Tech Marketing Benchmarks, large enterprises have gotten the message that sales enablement is required to drive sales effectiveness, with more than 80% of enterprises with $5 billion plus in revenue now have a sales enablement role in their organization. So how is the sales enablement role evolving within b2b vendors?

Sales Cycle 40

Sales Cycle Enterprise Management Marketing Management Buying Cycle 40