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FEBRUARY 4, 2009 [2009, Business] Low Cost Systems for Demand Generation
But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. Pricing for a full-featured system was $597 per month—quite a bargain. Treehouse Interactive : another company I spoke with recently, and another one I’m not writing about yet because they showed me some features that won’t be released for a while (early March). It offers a pretty complete set of features, with shortfalls in some areas balanced by strengths in others. I did publish a real review in July 2009.]
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NOVEMBER 18, 2009 [2009, Business] My List of Demand Generation Vendors, and Who They Sell To
One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. The feature/function lists of these products are often comparable to systems aimed at larger companies, although there are certainly differences when you look at the details. haven't had a chance to review either product personally.) - Small Business: these products are sold to small businesses, often with just one or two people in the marketing department. Here it is.
MAY 3, 2010 | B2B MARKETING ZONE POSTS
[2009, Business] Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
JANUARY 31, 2010 | CUSTOMER EXPERIENCE MATRIX
[2009, Business] Aprimo Marketing Studio Supports Sophisticated Business Marketers
JANUARY 12, 2010 | LEADSLOTH
[2009, Business] Marketing Automation Trends for 2010
JANUARY 5, 2010 | CUSTOMER EXPERIENCE MATRIX
[2009, Business] Marketing Automation System Trends: What We Found in the Raab Guide
NOVEMBER 18, 2009 | CUSTOMER EXPERIENCE MATRIX
[2009, Business] My List of Demand Generation Vendors, and Who They Sell To
NOVEMBER 3, 2009 | B2B MARKETING ZONE POSTS
[2009, Business] B2B Social Media Strategy - Best of B2B Marketing Zone
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| | DELICIOUS B2BMARKETING
JULY 31, 2009 [2009, Business] Demandbase: A New Twist In The Lead Management Automation Market
Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality. In fact, 88% said Web sites were important in helping them decide what to buy. I’m sure I forgot a few.
| | LEADSLOTH
JANUARY 12, 2010 [2009, Business] Marketing Automation Trends for 2010
2009 was the year in which Marketing Automation really took off. Kevin Joyce , CMO, Market2Lead. Spammers Beware: As email clients and service providers adopt features similar to those in Other Inbox , making it nearly impossible to email people you don’t have explicit opt in preferences from. With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel. See also her recent blog post Five B2B Marketing Surprises From 2009. predictions.
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JULY 31, 2009 [2009, Business] B2B Lead Management Market Heats Up
4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Rather than try to refine the definition, I challenge providers to think about how to talk about and demonstrate their unique differences in ways that are more compelling to business users than just overlapping tech-talk. One challenge many of us have is that we're poor buyers of business software. Here’s the problem. Thanks again.
| | B2B MARKETING ZONE POSTS
MAY 3, 2010 [2009, Business] Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
The following are the top items from featured sources based on social signals. Occasionally I feature examples of business storytelling that seem particularly effective and I wanted to highlight this 3-minute video by Dan Heath on behalf of the charity The Girl Effect. Using Content to Build Trust in B2B Marketing - Buzz Marketing for Technology , April 1, 2010 In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent.
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CUSTOMER EXPERIENCE MATRIX | SUNDAY, JANUARY 31, 2010 [2009, Business] Aprimo Marketing Studio Supports Sophisticated Business Marketers
Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. Like Aprimo itself, Marketing Studio is a bit of an oddity because it serves both business and consumer marketers. This means that a system for both will include several features needed by only one group or the other. Rather, it has conceded the lower tiers of business marketing to simpler systems and aimed Marketing Studio at marketers who need greater sophistication and will accept higher cost and complexity to get it. MORE >>
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JANUARY 5, 2010 [2009, Business] Marketing Automation System Trends: What We Found in the Raab Guide
m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. Marketo added features to capture Twitter posts and Helpstream customer support interactions within a lead’s activity history. So much for 2009. MORE >>
B2B MARKETING ZONE POSTS | TUESDAY, NOVEMBER 3, 2009 [2009, Business] B2B Social Media Strategy - Best of B2B Marketing Zone
October 2009. Featured Sources. The following are the top items from featured sources based on social signals. B2B social media success story - grow - Practical Marketing Solutions , October 18, 2009. Top 10 Lessons Small Businesses Can Takeaway from Smart Content Marketers - Content Marketing Today , October 23, 2009. Best of 2009 (So Far): AdWords Tips and Tactics, Part 1 - WebMarketCentral , October 7, 2009. B2B Marketers: Navigating the Tweet Approval Maze - B2B Marketing Savvy , October 29, 2009. LeadSloth , October 20, 2009. MORE >>
B2B MARKETING ZONE POSTS | TUESDAY, OCTOBER 6, 2009 [2009, Business] B2B Social Media Content Strategy - Best of B2B Marketing Zone - September 2009
September 2009. Featured Sources. The following are the top items from featured sources based on social signals. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. Ways B2B Marketing Professionals Can Leverage Social Media - Modern B2B Marketing , September 29, 2009. Show Me the Numbers: Hard Data on Internet Use and Media Spend - Customer Experience Matrix , September 3, 2009. MORE >>
CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 24, 2009 [2009, Business] First Look at New Marketo Release
Products including Silverpop Engage B2B (formerly Vtrenz), Market2Lead and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework. Fernandez and I did in fact discuss other things, including Marketo’s phenomenal growth (he hopes to sign his 150th customer any day now), its success in selling to non-technology companies (healthcare, manufacturing and business services have been strong), and the growing importance of demand generation systems as buyers take control of the purchasing process. MORE >>
- [2009, Business] Demand Generation Usability Scores - Part 3 CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 4, 2009
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