Heinz Marketing

APRIL 7, 2020

For most business leaders, navigating through a global health crisis which then turns into a global economic crisis is a skill that is rarely, if ever, used. I was lucky enough to have a front row seat of the train wreck that was WAMU during the Great Recession of 2007-2009. By Maria Geokezas , VP of Client Services at Heinz Marketing.

Thought Leadership 98

Thought Leadership Business Work Management Marketing Management 98

ANNUITAS

FEBRUARY 7, 2023

Organizations that maintained their innovation focus through the 2009 financial crisis, for example, emerged stronger, outperforming the market average by more than 30 percent and continuing to deliver accelerated growth over the subsequent three to five years … ” It’s time to move past random acts and transform by 1.)

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. Trust When it comes to making a purchase, trust is everything—and nothing builds trust quite like seeing a post from a friend or another customer praising a brand or product.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Marketing Insider Group

JUNE 1, 2020

Putting the customer at the center of everything your business does and cultivating an empathetic work culture are two powerful ways empathy can be used to drive business success. As I said in Mean People Suck , we can use the power of storytelling to truly get what we want in life and in business. What This Means for Content.

Storytelling 324

Storytelling ROI Sample Ideal Customer Profiles 324

Ambal's Amusings

OCTOBER 16, 2009

What Human Business And the Social Web Are About. He has highlighted how important it is to captivate customers with eye catching home pages that have examples. Wikipedia defines Experiential Marketing as the art of creating an experience where the result is an emotional connection to a person, brand, product or idea."

Wikipedia 100

Wikipedia Landing Pages Storytelling Social Media 100

Marketing Insider Group

JULY 27, 2015

This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. Take the globe paperweight pictured above for example. What does this mean for marketers and businesses? How do you go from product-centered to story-driven content marketing then?

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

Webbiquity

OCTOBER 29, 2014

If there’s one universal truth in business today, it’s that everyone is busy. No, people were already very busy back in 2008-2009; but the great recession magnified this. What productivity hacks do you find most useful? The most direct way to get more done is to get more people working.

Product 100

Product Urgency Marketing Work Management Opt-in 100

Launch Marketing

NOVEMBER 6, 2019

Before we dive head-first into these examples, here are some resources to ensure you and your marketing team feel well-equipped to tackle these innovative B2B campaign strategies: Five Points for Defining or Refining Your B2B Brand Strategy. This is a great example of content marketing done well. What They Did.

Campaigns 61

Campaigns B2B Marketing Examples Paid Search Agency 61

Convince & Convert

APRIL 9, 2013

And of those customers who had attempted to contact a brand through social media for support, 57% said they expect the same response time at night and on weekends as they do during normal business hours. Social has not only changed the way we do business, it has raised customers’ expectations. TOMS shoes is a great example of intent.

Business 145

Business Peer-to-peer Transparency Lead Ranking 145

Content Marketing Institute

DECEMBER 7, 2017

Yet examples abound of companies that behave in zombie-like ways, often paying the price in lost sales and damaged reputations. How does a business cure itself of a case of the zombies? Businesses should concern themselves less with their brands & more with their identities. melissa_egg Click To Tweet. Click To Tweet.

Brand Identity 96

Brand Identity Branding Business CMO 96

Hubspot

MARCH 15, 2019

Anyone can start a business. Running a successful business, though, is an entirely different story. For example, in the United States roughly 9% of businesses both new and old close each year. The failure rate for new businesses is somewhere around half, with about 50% calling it quits after the first five years.

Tips 101

Tips Business Lead Ranking Lead Scoring 101

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Sprout Social

JUNE 29, 2023

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. Keep reading to learn how to build the business case for creating more lo-fi content, and ways to integrate it into your social strategy.

Content 110

Content Advertising Agencies Social Media Webinar Metrics 110

The Effective Marketer

JANUARY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 7: Run Productive Meetings Meetings are a necessity of today’s work environment. The way you will run this meeting will undoubtedly differ from the two types of meetings described above.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Martech Advisor

DECEMBER 6, 2019

Simply put, CLV is a projection for what each customer is worth to a business. This is because CLV enables businesses to plan their customer acquisition and retention strategy in such a way that the cost of acquiring/retaining a customer is less than the lifetime monetary value of the customer.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Hubspot

DECEMBER 26, 2018

Whether you want to free yourself from the personal and financial restrictions of employment, or you just want to supplement your salary with some extra spending money, working for yourself or starting and growing a business has never been easier -- and there's never been a greater choice of roles to choose from. Home Business Opportunities.

Small Business Marketing 99

Small Business Marketing Business Paid Search Agency Amazon 99

Customer Experience Matrix

APRIL 12, 2009

I did a Webinar recently ( click here for slides ) about on-demand business intelligence systems, sponsored by Birst. It boiled to two key points: - most of the work in business intelligence is in assembling the underlying database, even though the term “BI systems” often refers to the query and reporting tools (a.k.a.

Demand 120

Demand Business Webinar Metrics Aggregators 120

Hubspot

JULY 7, 2020

TeamLogic IT provides IT solutions and consulting services for small businesses. If you want to start a business, it's important to consider whether that industry has done well during times of economic unrest. In 2008, the company survived because they changed their entire business model. TeamLogic IT. Warby Parker.

Paid Search Agency 101

Paid Search Agency Companies Startups Case Study 101

Martech

AUGUST 3, 2021

Evangelista is SVP Content, Programming and Marketing at Vevo, and the 40th birthday of music videos seemed a good time to find out more about Vevo’s business model and marketing strategy. Vevo Moods is a product for advertisers which allows them to align their creative with appropriate videos. Many videos, many views.

Video Marketing 119

Video Marketing Cross-Selling Youtube Lead Ranking 119

ClickZ

OCTOBER 9, 2020

In fact, according to a Demandbase survey , by 2019, 84 percent of marketing and sales professionals were either already using AI as part of their business operations or were in various stages of planning and implementing their AI strategies. Simply put, AI could not function as a black box. AI is a safe zone for continued innovation.

Marketing AI 145

Marketing AI Planning DemandBase Trust Marketing 145

Webbiquity

AUGUST 29, 2011

What’s the best web content management system (CMS) for your small business? Content management systems are valuable tools for small businesses that 1) don’t want to make a big investment in IT infrastructure, 2) don’t have web development (HTML, CSS etc.) Business Catalyst. Web Marketing Platforms.

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Webbiquity

APRIL 14, 2010

Bannan give examples of 10 excellent b2b websites that meet the test of providing “visitors clear, concise product and company information, reflecting a company’s brand consistently and engaging users in a conversation—whether it’s about an industry trend or about how to take the next step toward a making a purchase.&#.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Webbiquity

APRIL 7, 2010

For search marketing consultants and agencies, four basic phases and an example of what a monthly report should consist of to keep the client engaged throughout the relationship. To broaden your advertising reach, Google created Local Business Ads. These ads are separate from your traditional campaign-level geo-targeting in AdWords.&#.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. Laughter lowers the intellectual shield your busy prospects have up all day just to survive the messaging onslaught. Tackle Your Customer’s Problem and Go Way Over the Top Scofield Edit has a great video from 2009 parodying the client-vendor relationship much.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Adobe Experience Cloud Blog

MARCH 9, 2020

Websites are businesses. . For example, in SEO, you weigh the benefits of performing technical SEO audits and executing on the recommendations found in those audits or perform a content audit and execute a strategy. . In marketing, this next step for visitors could be clicking purchase and spending money on your products and services.

Search Marketing 160

Search Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 160

Onalytica B2B

AUGUST 23, 2017

Examples of this are influencer marketing strategies inclusive of paying celebrities for product placements or to endorse or sponsor products. “For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.”

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Martech

OCTOBER 25, 2022

Today’s digital experience platforms are geared up to serve every kind of business, traditional or disruptive, from D2C and e-commerce to banks, engineering and construction and publishing. “I think we started back in 2009 with Version 5,” said Camirand, “so it’s been a while.”

CMS Development 71

CMS Development Industry CMS Marketing & Strategy Multi-Channel 71

ClearVoice

NOVEMBER 6, 2018

Creating a website that you’re proud of — that truly represents your business, and engages customers, and also ranks well with search engines — is difficult. Its ADI helps small business owners expeditiously create an online shingle with better branding and messaging than the competition’s. What’s so special about your products?

Marketing Websites 51

Marketing Websites Tips Mobile Advertising Advertising Agencies 51

Webbiquity

JANUARY 10, 2010

AdWords Management : How ROI, Costs, and Services Measure Up for Your Business by Pure Visibility. Steve Loszewski explains how to use the AdWords Traffic Estimator tool to calculate the potential value of AdWords for your business, and gives tips for maximizing that value. Do more with less — Part 2 of 3 by Inside AdWords.

Adwords 100

Adwords Tips PPC Tactics 100

B2B Marketing Directions

OCTOBER 1, 2022

Growing fears of an economic downturn have dominated the business media for the past several months, and these concerns have also spawned a boatload of articles and blog posts about how companies should manage marketing in a recession. Most business leaders instinctively believe it's necessary to reduce spending in a recession.

Terms and Conditions 52

Terms and Conditions Marketing Budget Marketing Management Paid Search Agency 52

The Effective Marketer

AUGUST 5, 2010

The reality is, more and more companies are adopting practices like these (especially telecommuting and flex hours) because technology is such that not only allows you to do it, but makes you more productive. This entry was posted on Thursday, August 5th, 2010 at 9:00 am and is filed under Hiring , productivity , Uncategorized.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

B2B Marketing Directions

FEBRUARY 26, 2023

For example, the use of artificial intelligence in marketing has been a hot topic in the industry for the past few years, and the recent tsunami of buzz surrounding ChatGPT and other generative AI applications has been nothing short of astounding. Technology and data science have received a great deal of attention in marketing circles.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. For example, don’t let your brand mascot share the spotlight with other characters.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Ambal's Amusings

AUGUST 27, 2010

Content addressed to a Business Decision Maker. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Let’s take unified communications, for example. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Business 100

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. In 2009, Twitter made it possible to search via hashtags, which meant anyone could find accounts to follow or participate in conversations via hashtags. But, Chris persevered.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134