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10 Entrepreneurial Tips for Building a Strong B2B Business and Brand

Marketri

Every minute spent configuring accounting software and making entries was time away from being the sole consultant in the business and the sole executive working on the business. Messy books = messy business. It’s easier to get business when you’ve had business! It’s not that complicated, right?

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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services.

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What It Means to Be a Women-Owned Business and WBENC Certified

BOP Design

Bop Design has been a woman-owned business from its inception in 2009. Several years ago, we elected to go through the official process of becoming a WBENC certified business. Getting WBENC Certification means that a business is at least 51 percent owned, controlled, operated, and managed by a woman. What is WBENC?

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It’s time for CMOs to talk business

Martech

I recently celebrated my four-year anniversary as Chief Marketing Officer at the global digital consultancy Publicis Sapient. months — the lowest since 2009, and far below the 80-month tenure for CEOs. In my view, most CMOs don’t embrace a business mindset. CMOs build the business — they don’t just market it.

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6 Reasons I Love Being a Marketing Consultant

B2B Marketing Traction

In the early nineties I was inspired by an ad agency with which I worked to start my own marketing business. I made the decision to begin a consulting company focused on providing marketing solutions and founded New Incite in April of 1997. I help businesses and organizations grow and change. I focus on solutions.

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Top 20 CRM Blogs of 2009

markempa

Beagle Consulting Blog – Denis Pombriant. The Forrester Blog for Business. Read Forecasting Clouds' Top 20 CRM Blogs of 2009. Here's a partial list of the CRM blogs on their list: PGreenblog and CRM: The Conversation – Paul Greenberg. Brent’s Social CRM Blog - Brent Leary. Think Customers: the 1 to 1. Jeremy Nedelka.

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Kath Pay: Spotlight on the expert

Martech

She travels the world giving presentations and training sessions, she consults with her clients, she’s the author of a best-selling book — “Holistic Email Marketing” — and she contributes to MarTech. In 2009, I decided I didn’t want to be a solutions provider any more as far as the tech goes. Get MarTech!