Convince & Convert

APRIL 9, 2013

And of those customers who had attempted to contact a brand through social media for support, 57% said they expect the same response time at night and on weekends as they do during normal business hours. Social has not only changed the way we do business, it has raised customers’ expectations. So why do your customers choose you?

Business 145

Business Peer-to-peer Transparency Lead Ranking 145

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Her blog is Phoenix Rising and her business is People Who Know. We are a virtual business team! Read on to get their insights.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Chris Aarons.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Hubspot

MARCH 15, 2019

Anyone can start a business. Running a successful business, though, is an entirely different story. For example, in the United States roughly 9% of businesses both new and old close each year. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Zoominfo

JUNE 30, 2019

Although this strategy seems incredibly complicated, Philips only relied on two systems to execute this highly-successful initiative— a content system and an influencer system : Content Types: Long-form documentary-like videos that focused in-depth on issues associated with these business areas. Salesforce: New Media Genius.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Hubspot

MAY 11, 2018

You’ve put together a business plan, invested all your savings, and have been working your idea as a side hustle for a few months. Since their launch in 2009, the company has helped 15 million people pledge $3.7 Patreon allows artists, musicians, writers, and more get paid by running a membership business for their fans.

Product 85

Product Business Best Practices Startups 85

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. Geocities goes out of business. September 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Industrial Marketing Today

MARCH 8, 2011

Building a thriving online community around your social media strategy takes a lot of hard work. It is heartening then to read about an industrial company’s success in building an engineering community, which in turn generates leads, produces sales and increases the company’s awareness among its target audience.

Communities 60

Communities Peer-to-peer BtoB Sales Qualified Leads 60

LeadsRX

JANUARY 12, 2022

This acquisition positions Unbounce to be able to bring the power of marketing attribution to its small and midsize business customers. Together, these two marketing technology powerhouses will unlock new opportunities to help marketers and businesses grow smarter and faster. About Unbounce. billion conversions worldwide.

Marketing Attribution 80

Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

Contify

MARCH 21, 2020

Given the unprecedented nature of the crisis we face, Contify has announced today that it is offering free access to its platform and curated newsletter reports to help professionals track the coronavirus’s business impact on industry sectors and locations. We have been tracking markets and competitors for our customers since 2009.

Newsletter 59

Newsletter Curation Segmentation Paid Search Agency 59

Hubspot

DECEMBER 26, 2018

Whether you want to free yourself from the personal and financial restrictions of employment, or you just want to supplement your salary with some extra spending money, working for yourself or starting and growing a business has never been easier -- and there's never been a greater choice of roles to choose from. Home Business Opportunities.

Small Business Marketing 99

Small Business Marketing Business Paid Search Agency Amazon 99

Tony Zambito

APRIL 12, 2010

The impact of Social Business is proving to be a seminal period in our history.    Last year we saw some very profound thinking presented on social business.    Both David and Jeffrey offered provocative yet innovative thinking in 2009 on Social Business Design that still reverberates with me today. 

Buyer Personas 100

Buyer Personas Business Social Media Lead Ranking 100

Biznology

SEPTEMBER 25, 2012

Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. Even more, pursuing interesting people to follow, growing your community over time into something of a proper online community — a virtual family. 2pointesocial.com).

Business 80

Business Twitter Work Management Social Media 80

Contify

MARCH 21, 2020

Given the unprecedented nature of the crisis we face, Contify has announced today that it is offering free access to its platform and curated newsletter reports to help professionals track the coronavirus’s business impact on industry sectors and locations. We have been tracking markets and competitors for our customers since 2009.

Newsletter 52

Newsletter Curation Segmentation Paid Search Agency 52

Martech

FEBRUARY 24, 2022

Topics Covered: Accessible or web-based AR, platform overview, business goals, channel strategy, campaign mechanics and real-world use cases. I’m sure it comes as no surprise that I’m a HUGE fan of leveraging immersive technologies for communications. Time Required: 6 hours split into two live sessions over two days.

Planning 128

Planning Advertising Agencies Paid Search Agency Mobile Advertising 128

Online Marketing Institute

JUNE 18, 2009

Mike Rowland of Impact Interactions , a community consulting group, led a well-attended session on B2B communities and their characteristics based on his six years of experience helping major B2B companies such as Cisco, Intel, and SAP establish relationships with their customers and prospects using online communities and other social media.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

Convince & Convert

MAY 27, 2014

Laughter lowers the intellectual shield your busy prospects have up all day just to survive the messaging onslaught. Tackle Your Customer’s Problem and Go Way Over the Top Scofield Edit has a great video from 2009 parodying the client-vendor relationship much. Here are seven ways to add humor and get results.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Tomorrow People

SEPTEMBER 13, 2012

It got us thinking that despite the power of social media as an online marketing tool, all too often big business has managed to miss the point by a country mile, making a right royal mess of it in the process. Unfortunately, not everyone is a fan of your business and trolls don’t just dwell under bridges, you know. If so, click send.

Social Media 120

Social Media SIC Media Peer-to-peer 120

ClearVoice

NOVEMBER 6, 2018

Creating a website that you’re proud of — that truly represents your business, and engages customers, and also ranks well with search engines — is difficult. Its ADI helps small business owners expeditiously create an online shingle with better branding and messaging than the competition’s. And an expensive one.

Marketing Websites 51

Marketing Websites Tips Mobile Advertising Advertising Agencies 51

Bluetext

FEBRUARY 14, 2024

Perhaps that is why DoD and the VC and Private Equity communities are increasingly focused on making it easier for both sides to communicate effectively with one another. It simply means that the brand is trailing the business. Anduril (defense software/autonomous vehicles), Palantir (A.I.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. Slides should be available for download soon here.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Hubspot

JULY 7, 2020

TeamLogic IT provides IT solutions and consulting services for small businesses. If you want to start a business, it's important to consider whether that industry has done well during times of economic unrest. Citigroup started supporting certain community services which helped with their brand story. TeamLogic IT. Warby Parker.

Paid Search Agency 101

Paid Search Agency Companies Startups Case Study 101

Lake One

JANUARY 15, 2020

Like it says in our mission , we believe business can both pursue profit and be a force for change, leaving the world a little better than before. We created this campaign to give back to the communities who have supported us and live out our mission. At Lake One, giving back is important to us. Completely free of charge.

Service 52

Service Campaigns Amazon Communities 52

The Effective Marketer

SEPTEMBER 20, 2010

What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario , a financial services business based in Argentina. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. You can follow any responses to this entry through the RSS 2.0 United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Veredict: If you are new to social networks, community building, etc.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

AUGUST 5, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

Onalytica B2B

AUGUST 23, 2017

.” Jamin Spitzer , Global Director of Communication Insights, Microsoft. “For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.” ” Lee Odden , CEO, Top Rank Marketing. Why should you be doing it?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Unbounce

MAY 15, 2020

Just last year, almost a quarter of small businesses reported that finding the time and resources to focus on marketing is their top challenge. Businesses are having to focus on crisis handling or retention, further limiting the time they’re able to focus on marketing. It’s something for someone else. This is a big problem.

Marketing AI 144

Marketing AI Conversion Landing Pages Paid Search Agency 144

Sprout Social

FEBRUARY 27, 2020

One of the most daunting is that it can feel like many “best practice,” foundational social tactics just aren’t available to you because your audience is businesses and not consumers. But what if your customers are businesses, and your product isn’t something that’s inherently ‘gram-able? What you can learn.

User-Generated Content 77

User-Generated Content Software Tactics B2B Marketing 77

The Effective Marketer

MAY 3, 2011

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. United States License. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Customer Experience Matrix

SEPTEMBER 3, 2009

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Its most recent report shows that in the past year, time spent on “community” applications like Facebook and Myspace has more than doubled from 8.8% of the online population), compared with just 65.1%

Spending 120

Spending Media Mobile Advertising Forrester 120

Parse.ly

SEPTEMBER 24, 2019

We’ve had a busy September – no sooner did we return from a marathon of conferences, than the team re-launched the Parse.ly So we decided to rewind a decade to 2009 and offer a glimpse of where we came from – and where we are now. In 2009, our typeface was influenced by the logos of WordPress and Twitter.

Brand Identity 40

Brand Identity Branding Startups Domain 40

The Effective Marketer

MAY 10, 2010

A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. You can read more at my Web site, [link] , and see our collection of over 100 stock brand mascot clip art sets for small businesses. That’s what makes them memorable.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

NuSpark Consulting

MARCH 17, 2012

Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects. B2B Content Marketing Trends, B2B Technology Marketing Community on LinkedIn , Holger Schulze. The Buyersphere Project: How Business Buys From Business, Gord Hotchkiss, Enquiro, 2009. Here’s the Infographic.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

The Effective Marketer

NOVEMBER 16, 2009

I recently attended the Business of Software conference where I participated in a Pecha Kucha competition. This entry was posted on Monday, November 16th, 2009 at 8:00 am and is filed under Communication. What if you could change all that and have the message, whatever is was, delivered to you in six minutes and forty seconds?

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100