Tony Zambito

MAY 4, 2020

The COVID-19 pandemic has forever altered the global business economy. There have been crises in the past where disruptive impact rippled through business commerce. In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. We are living in unprecedented times.

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Marketing AI Buyer Personas Advertising Agencies Conference 173

Tony Zambito

APRIL 12, 2010

The impact of Social Business is proving to be a seminal period in our history.    Last year we saw some very profound thinking presented on social business.    Both David and Jeffrey offered provocative yet innovative thinking in 2009 on Social Business Design that still reverberates with me today. 

Buyer Personas 100

Buyer Personas Business Social Media Lead Ranking 100

Tony Zambito

MAY 1, 2011

  An even more profound and sobering fact is that 80% of business buyers today say that they found their vendors as opposed to vendors finding them.    Don’t worry, you are in good company as 85% of business phone calls go into voice mail and are never returned. What is happening? 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100