ANNUITAS

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Why Investing in Go-to-Market Innovation and Shifting to a Converged Growth Model Could Make or Break Your 2023 Outlook

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Organizations that maintained their innovation focus through the 2009 financial crisis, for example, emerged stronger, outperforming the market average by more than 30 percent and continuing to deliver accelerated growth over the subsequent three to five years … ” It’s time to move past random acts and transform by 1.)

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What’s Worth More?

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For those who are looking to make a business case for shifting to a lead management approach, here are some facts that will help: The Annuitas Group has helped its clients identify over $500 million in new revenue using a lead management process approach. Aberdeen, 2009. The Heart of Growing Conversion Rates,&# 2008). So, you decide.

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An Interview of Steve Gershik of 28Marketing

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He holds degrees in communications and linguistics and has done post graduate work at Harvard University and the Wharton School of Business at the University of Pennsylvania. We don’t learn in business school how to purchase software, so it’s a bit of a mystery. You can read his blog at [link] or follow him on Twitter at @sgersh.

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Five New Year’s Resolutions for the B2B Marketer

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Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it. Marketers should resolve to see how business process should be supported by technology, and ready themselves ahead of time to get the most value from it. It’s not THE solution unto itself.