markempa

FEBRUARY 18, 2009

Build Social Networks - Marketers are starting to see the value of building relationships using LinkedIn, Facebook, YouTube, Twitter and blogs. There are some interesting “Case Studies” that will hit home for marketers investigating ways to integrate social media marketing into their 2009 plan.

Web 2.0 120

Web 2.0 Planning PPC Case Study 120

Content Marketing Institute

DECEMBER 31, 2018

Let’s say you were going to build a house. If we treated building this house like we do building our lives, we would just call the contractors, the electrician, the plumber, the concrete guy, the drywall team, the roofers … have them get in a huddle and figure it out. Can you imagine the chaos to building a house without a plan?

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

Buffer

APRIL 12, 2023

I’ve been an influencer at heart since 2009, before that was even a thing you could be, and have spent my career looking for ways to make a sustainable living from sharing my passions and expertise with the world. In my dream world, I’d be a content creator full-time. Your income can also be wildly inconsistent month to month.

Paid Search Agency 109

Paid Search Agency Top of Funnel Ad Building Youtube 109

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Convince & Convert

APRIL 6, 2010

Instead of a series of self-contained initiatives, build yourself a content ladder. and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Here are 5 steps to get there: 1.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

OCTOBER 2, 2010

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Vidyard

JUNE 5, 2014

Let’s look at the Ford Fiesta marketing campaign from 2009 as an example. million views on YouTube, 2,100 Facebook fans, 5,300 followers on Twitter, 27,000 blog posts and more. The seeding company they hired secured over 35 major blogs and earned 2,400 engagements through YouTube, Facebook and Twitter. Not bad right?

Video Marketing 51

Video Marketing Brand Identity Branding Blogger 51

Industrial Marketing Today

AUGUST 10, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. However, none of that can happen until you drive lots of interested traffic to your business blog.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

WebMarketCentral

NOVEMBER 5, 2009

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

Convince & Convert

OCTOBER 28, 2010

A 2009 study by MarketingProfs found that all companies, regardless of model and size, are predominately using Twitter, Facebook, YouTube, Blogs, and Linkedin. Putting all your social media eggs in the Facebook basket is akin to building your house on rented land – with a weird landlord that changes his mind all the time.

Social Media 152

Social Media Media B2B Paid Search Agency 152

Industrial Marketing Today

AUGUST 17, 2010

When developing content, it’s important to build customer personas, and create individual content paths for each of them. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

JUNE 19, 2010

Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. Here’s a chart from Enquiro’s white paper, “Building Business Online: Your Digital Persuasion Portfolio” that shows how specific content from your website plays a role at different stages.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Ranking Lead Scoring Web 2.0 60

Rain: The Growth Agency

DECEMBER 14, 2020

With satellite offices in more than 10 markets across the country, ESPN Events builds relationships with conferences, schools and local communities, as well as providing unique experiences for teams and fans. For more information, visit the official website , Facebook , Twitter or YouTube pages. Lone Star Sports & Entertainment.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad brokers Lead Ranking 40

Industrial Marketing Today

JULY 29, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

APRIL 26, 2010

Instead of buying print ads in trade journals, they create their own blog and build an active community around it. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Webbiquity

FEBRUARY 14, 2010

Use the domain to build a professional website (e.g., Upload the video to YouTube and Vimeo so it’s easy to share on blogs and other sites. Upload company-related photos—you, other executives on your team, your building, your products, screenshots (if there is any software component to your product), your logo, etc.—to

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Industrial Marketing Today

SEPTEMBER 20, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Lead Generation 60

Lead Generation Business Blogging Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 15, 2010

Success story #1: Manufacturer of electronic passive components We built an online parametric search application for the client’s website to help site visitors quickly find/build the exact part number based on selecting a number of design and/or performance characteristics.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

SEPTEMBER 13, 2010

White papers: Without a question, this continues to be the most effective content to build your in-house list. Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

ClearVoice

MARCH 8, 2022

Rather, her emphasis and expertise focus on content creation, distribution, and usage to build online businesses. But she backs up that declaration with solid digital marketing and content experience, advice, and training imparted through multiple blogs, guides, ebooks, and YouTube videos. Rebecca Lieb, Ph.D. Rebecca Lieb, Ph.D.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Industrial Marketing Today

SEPTEMBER 3, 2010

While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too. Passive reading of your content will not move the prospect along in his/her decision making process.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Martech Advisor

FEBRUARY 3, 2020

Cheetos is making a Super Bowl appearance for the first time after 2009. “ The ad reflects our goal to build products that help people in their daily lives, in both big and small ways. The Super Bowl 2020 ad-time slots were sold out in November 2019.

Campaigns 55

Campaigns Amazon Lead Ranking Lead Scoring 55

Porch Group Media

MAY 21, 2019

YouTube, Snapchat and Instagram are the most popular online platform among this age group. Facebook is the second favorite platform for consuming videos after YouTube. Sprout Social) Brands must be constantly monitoring social channels to engage with consumers in a timely manner, build relationships and provide better experiences.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Industrial Marketing Today

JUNE 8, 2010

Establish credibility, build a trusting relationship and maintain “top of mind” awareness throughout the buy cycle. And the way to get found by your target audience is to define your offerings in terms of solutions to their problems then build your content strategy around those problems instead of benefits and features of your products.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 21, 2010

Define your target readers – Are you trying to build a following among design engineers, plant or operations managers? This is “social proof” and is how you begin to build a community around your business blog. It does take time to build a loyal readership and it doesn’t happen overnight, but it will happen if you stick with it.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Online Marketing Institute

DECEMBER 1, 2010

Using social media to build event attendance Most larger events have their own web site and most smaller events have a least a landing page with registration (and hopefully those include social sharing functionality), but very few take advantage of the event capabilities of several social media channels or services. I was brought.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Industrial Marketing Today

MAY 14, 2010

Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. Online color selector – build an interactive tool for your website for visitors to mix and match different colors and components in real-time.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Sprout Social

SEPTEMBER 4, 2018

It’s got two unique advantages: You can tag articles so that they show up for people interested in the topic you’re writing about—this is great for getting your name out there and building a following because the people are already on the platform. CryptoBobby, YouTube Channel. Chris Larsen, @crhislarsensf.

Social Media 72

Social Media Media Brand Identity Branding 72

Industrial Marketing Today

MAY 3, 2010

Post often: If you want to build a loyal following for your business blog, you need to post often to keep your content fresh.Your readers will visit your blog frequently and bookmark it only if they can count on you for their regular fix of topics that interest them. You want your blog post to attract the largest targeted readership.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. Sifting through the mountain of web content and finding the tastiest, choicest bits for your readers is a great way to build trust and authority with them, and to become a valuable resource for them on any particular topic.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Adobe Experience Cloud Blog

AUGUST 21, 2013

They used social media, content marketing , and YouTube to ramp up their efforts and get the community involved–and all for a good cause. The first was a tumor removal operation that took place in 2009 at Henry Ford Hospital in Detroit, and many have followed. Social networks give businesses a place to be innovative.

Social Media 48

Social Media Media Broadcasting Thought Leadership 48

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Engagio

APRIL 2, 2018

Jonah Berger, a Wharton professor, draws on his research to explain the six steps that make products or ideas become contagious – from consumer products and policy initiatives to workplace rumors and YouTube videos. Publication Date : February 24, 2009. Building a StoryBrand: Clarify Your Message So Customers Will Listen.

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing & Strategy 85

Writing on the Web

JUNE 8, 2010

LinkedIn went from 2 to 40 million in May 2009 and 60 million by February 2010. They have power jobs which they are quite content with, and are likely to have been invited by a colleague and then realized how many key contacts were on the site and started building connections (32 on average). Twitter has 75 million accounts.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100