Zoominfo

AUGUST 12, 2018

That’s right, Hubspot founders Brian Halligan and Dharmesh Shah wrote the book on inbound marketing in 2009 titled, Inbound Marketing: Get Found Using Google, Social Media, and Blogs. If you’re new, we’ll let Hubspot tell you what it is — because, well — they invented it. Before this book, the term simply didn’t exist.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Martech

AUGUST 15, 2022

months — the lowest since 2009, and far below the 80-month tenure for CEOs. CMOs build the business — they don’t just market it. Ideally, reframing the role should start at the job interview or recruitment process, with prospective CMOs ensuring that their job descriptions include how their impact will be measured.

Enterprise Management 107

Enterprise Management Business CMO Digital Transformation 107

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. The lack of human intuition and understanding often led to errors or misinterpretations in customer interactions, potentially damaging relationships with both existing and prospective clients/customers. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Biznology

OCTOBER 12, 2017

Techies are not known for their ability to make complex technical information accessible to those unfamiliar with the products they build. Based on my research, what they wrote about was also highly relevant to clients and prospects. Steve has been blogging and tweeting about his brand successfully since 2009.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Onalytica B2B

AUGUST 23, 2017

Influencer marketing is the practise of building organic and lasting relationships with influencers that are relevant to your brand, on an equal value partnership basis- delivering value to you, your influencer and your target audience through influencers’ networks. ” Bryan Kramer , CEO, Pure Matter.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Customer Experience Matrix

JANUARY 5, 2010

At least three vendors added or enhanced features to use IP address to identify the company of anonymous Web visitors, and/or to look up prospect names and other data about those companies in directories such as Jigsaw and Hoovers. So much for 2009. - Anonymous user look-up and data enhancement. I'll talk about those in my next post.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

PureB2B

JANUARY 23, 2017

It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. It allows you to build a foundation of loyalty within your marketplace.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

Onalytica B2B

JANUARY 8, 2019

I clearly remember how as a sales rep, I controlled the information my prospects and customers received. This is a complete contrast to today where companies must make as much relevant information as possible broadly available to prospects and customers through a vast array of offline and digital channels.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Exo B2B

SEPTEMBER 9, 2020

Going back to the ON24 and Netline study, the topics covered obviously include brand building, the use of one-off events for digital experiences and marketing-sales alignment. All are topics that we consider highly strategic in B2B and that we have been dealing with since 2009 on our blog.

Webinar Metrics 59

Webinar Metrics Brand Identity Branding Marketing & Strategy 59

Bluetext

FEBRUARY 14, 2024

Chertoff Group / MC2 Security Fund : Michael Chertoff , former homeland security secretary (2009) Point72 Ventures : Daniel Gwak , formermember, In-Q-Tel The National Security and DoD firepower now being put to work across B2G VC and B2G PE firms is immensely valuable for tapping more deeply into the government market.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

Conversica

DECEMBER 20, 2022

Our company was founded in 2007 and our product launched in 2009. Revenue leaders need to get their teams focused on the right work—building relationships and closing deals. This allows your Marketing and Sales teams to focus on finding value in the pipeline you already have, rather than solely focusing on building the pipeline.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Hubspot

NOVEMBER 14, 2018

In 2009, most people would have called Tim Chen, the founder of Nerdwallet , crazy for even trying to take on the titans of the credit card industry. Second, we’ll look at how much content Nerdwallet produced and the strategies they used to make sure their content was actually valuable to searchers and prospects. Capital One: 327k.

Startups 69

Startups Google Press Domain 69

Marketing Craftmanship

APRIL 8, 2016

Although there are exceptions (which include those funds most likely to fare well over the long term), hedge funds are notoriously inept at expressing to prospective and current investors the “what, why and how” of their value proposition. There’s a reason why it’s been viewed more than 26 million times since 2009.

Allocation 100

Allocation Cross-Selling Marketing Management Validation 100

Smashmouth Marketing

APRIL 1, 2010

In a previous blog article, I shared poll results showing C Level prospects being more than willing to take their first introductory appointment by phone. No hard stats to back it up, however: In Q1 of 2010 we closed the same amount of business as Q3 and Q4 of 2009, and in 2009 we grew by a factor of 3X.

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

ViewPoint

MAY 23, 2011

Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps.

Resources 120

Resources B to B Work Management Marketing Management 120

Marketing Craftmanship

AUGUST 19, 2011

As a result, website visitors might see…a company blog with only 3 posts over the past year; no press releases issued since 2009; a “Coming Soon” graphic for the In the News section; an archive of quarterly newsletters with many issues skipped; a 2 year-old white paper that’s no longer relevant; and zero upcoming events scheduled.

Thought Leadership 100

Thought Leadership Paper Press Case Study 100

B2B Marketing Traction

JUNE 15, 2011

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? If your sales team not only participates but is able to dominate these conversations on LinkedIn, you can build your brand and stand out as an industry leader. Please comment below.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

markempa

OCTOBER 27, 2014

80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. The prospect may have responded to marketing campaigns and provided basic contact information, but sales professionals need much more than that. The biggest reason? Relevance is critical lead nurturing.

Conversion Rate 120

Conversion Rate Lead Ranking Lead Scoring Ideal Customer Profiles 120

Hubspot

OCTOBER 26, 2017

You can also market and sell the way your prospects buy and create products that actually fulfill their needs. Siegel (2009). 2) The Age of Empathy: Nature's Lessons for a Kinder Society by Frans De Waal (2009). 4) Wired to Care: How Companies Prosper When They Create Widespread Empathy by Dev Patnaik (2009). 7) Empathy.

Amazon 74

Amazon Thought Leadership Fulfillment Curation 74

The Effective Marketer

JUNE 21, 2009

Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. Veredict: If you are new to social networks, community building, etc. Like Be the first to like this post.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Build your team. Build your team.

Tips 101

Tips Business Lead Ranking Lead Scoring 101

PureB2B

JANUARY 23, 2017

It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. It allows you to build a foundation of loyalty within your marketplace.

Email Marketing 62

Email Marketing Brand Identity Branding Planning 62

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Instead, I have come to realize that Twitter is a highly influential way to build social networks and relationships, quickly find specific business information, and track the release of white papers.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

The Effective Marketer

JULY 21, 2009

They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. If you need to Tweet about what you had for lunch because somehow this creates affinity with your prospects and will eventually translate into sales, then knock yourself out. Maybe not so much.

Social Media 100

Social Media Planning Work Management Social Marketing 100

markempa

DECEMBER 4, 2009

Join us for this live webinar on “ How to Improve Lead Generation with Prospecting 2.0." Josiane is going to show you her latest ideas on prospecting 2.0 Register for "How to Improve Lead Generation with Prospecting 2.0". When: Thursday, December 10, 2009 at 1:00 PM Central (60 min.). I hope you can join us!

Lead Generation 120

Lead Generation Cold Calling Generation Leads 120

markempa

MAY 9, 2007

Lead nurturing is all about having consistent and meaningful communication with viable prospects (those that are “a fit” for your solution) regardless of their timing to buy. It’s not “following-up” every few months to find out if a prospect is “ready to buy yet?” 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Customer Experience Matrix

APRIL 20, 2010

By far the leader was “outbound prospecting”, which is a bit frightening given the high cost of such leads. I suspect that sales people have always felt they must rely on their own outbound prospecting to be successful. The most interesting information was what respondents saw as their largest source of qualified opportunities.

Lead Ranking 120

Lead Ranking Lead Scoring Customer Surveys Sales Qualified Leads 120

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. WHEN : When on the sales cycle do you expect to engage with your prospects?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

MAY 21, 2007

And instead of calling it lead generation, sales people will probably call it prospecting. All of which means investment of time and proficiencies frequently beyond their realm, and sooner or later, one way or another, there must be a shift from prospecting back to selling. Be patient and youll build the opportunity profile over time.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

ViewPoint

JANUARY 15, 2013

Some of the reasons for this are: capacity, consistency, attrition, onboarding, peak staffing (such as to build pipeline for new reps…) but that is not what this article is about. Large call center and security software company—since 2009. This article is about how to select a partner once you decide to go in that direction.

Paid Search Agency 120

Paid Search Agency Lead Generation Work Management Sales Qualified Leads 120

Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see. The old ways of pushing out content is no longer effective.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

MAY 14, 2010

How do you shift the focus from you or your company to your prospects and customers? Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. You can see a working example on my client, Schulte Building Systems’ site.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Ambal's Amusings

DECEMBER 31, 2010

Linchpins are the essential building blocks of great organizations. How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? BONUS TOP POST from 2009. Who are Linchpins? Continuity.

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

markempa

AUGUST 30, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " I think youll find it valuable.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60