Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Content Marketing Institute

DECEMBER 31, 2018

What’s different? Let’s say you were going to build a house. If we treated building this house like we do building our lives, we would just call the contractors, the electrician, the plumber, the concrete guy, the drywall team, the roofers … have them get in a huddle and figure it out. What about five years from now?

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

Vidyard

JANUARY 15, 2020

Interview videos can be sprinkled throughout your website, in customer testimonial hubs, on landing pages specific to the related product or event, or even the “About” section. Interviews with your CEO or industry leaders fit well in customer newsletters or internal emails to build and educate your community. Remote Interviews.

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117

Vidyard

FEBRUARY 10, 2021

Website Interview videos can be sprinkled throughout your website , in customer testimonial video hubs, on landing pages specific to the related product or event, or even the “About” section. Interviews with your CEO or industry leaders fit well in customer newsletters or internal emails to build and educate your community.

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

Hubspot

MARCH 15, 2019

Running a successful business, though, is an entirely different story. We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. No money : Launching and building a business is expensive. Build your team. Source: Capterra.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Hubspot

AUGUST 5, 2019

Apple is ranked as one of Glassdoor's Best Places to Work not only in 2019, but every year since 2009. Asked a lot of troubleshooting questions and how much you know about Apple products. This was for a co-op." -- Product Design Engineer Interview. On top of that, it's a great place to work. Super quick and painless.

Work Management 70

Work Management Lead Scoring Lead Ranking Paid Search Agency 70

Content Standard

MAY 10, 2017

Lately, I’ve discovered countless examples of iconic companies that found themselves building an audience long before trying to sell anything. sold over $12 billion in toys and merchandise, according to Forbes , and that’s just products. From 1977 to today, the Star Wars films have generated over $7 billion in ticket sales.

Ad Building 62

Ad Building Brand Identity Branding Merchandising 62

Content Marketing Institute

DECEMBER 7, 2017

HANDPICKED RELATED CONTENT: Identity Matters: How Content Strategists Build Trust and Loyalty. Each company must have a distinctive identity that make its products, services, and employees unmistakably its own. Even if your products or services are similar to your competitors’, you must discover and celebrate what makes you unique.

Brand Identity 96

Brand Identity Branding Business CMO 96

SpotMe Blog

JUNE 13, 2023

They also own or have access to the latest event tech, staging, and production equipment, saving you time and money. Get our comprehensive list of event production companies. See if they have expertise in the specific type of event you want to organize like a product launch, advisory board meeting, or sales training.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

SWZD

AUGUST 5, 2019

Headquartered in Waltham, MA and founded in 2009, Actifio provides an Enterprise Data-as-a-Service platform. Peter’s challenge was to help build awareness about how people use their product, which was successful in Australia. About Actifio. We asked Peter about mentors who have shaped his career.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Savanta

JULY 27, 2011

This in turn communicates positive brand messages such as trust, creates a favourable brand personality and builds affinity. Sustainability is also starting to drive another of marketing’s remits: product innovation. Thomas, sustainability means different things to different people. Let’s hear what the expert has to say.

Work Management 120

Work Management B2B Marketing Paid Search Agency Marketing Management 120

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

SEPTEMBER 3, 2010

While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too. How effectively you employ this content makes the difference in the outcomes you achieve.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

The answer lies in shifting from traditional company product marketing to customer problem oriented marketing. We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral. Proof Building : No solution story is complete without references.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 8, 2010

Establish credibility, build a trusting relationship and maintain “top of mind” awareness throughout the buy cycle. You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. I have summarized here my takeaways on her five steps.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. Decision makers and stakeholders are spread over different states and even countries. Don’t make it mere word-for-word translation in different languages. Not so fast!

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. Sifting through the mountain of web content and finding the tastiest, choicest bits for your readers is a great way to build trust and authority with them, and to become a valuable resource for them on any particular topic.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Ambal's Amusings

FEBRUARY 4, 2010

"If you accept the premise that a white paper is an educational document, then assign a minimum of six pages to properly execute that task” Jonathan Kantor's Bio. More recently, Eccolo Media published the B2B Technology Collateral Survey Report in September 2009. WhitePaperSource Newsletter. WhitePaperSource Forum.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Online Marketing Institute

NOVEMBER 8, 2010

You had to develop a “brand”, build “awareness” in your industry, and engage in activities like PR and advertising – all activities that didn’t result in a measurable return on investment. And if your circumstances require a customized ROMI calculator, click here to see how you can quickly build your own based on an existing, free template.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Buzz Marketing for Technology

OCTOBER 11, 2008

of networks for both educators and workplace learning professionals. discuss the use of 25 free tools for education or. community of teachers and educational leaders in basic education, who are natives or immigrants in the digital world (Ning). Art Education. in Higher Education (Ning, Eduardo. Gaming and.

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Social Networks Ning Web 2.0 Education 100

Atomic Reach

JANUARY 3, 2019

You do not feel any connection with a mere ask, but you probably feel differently when the ask includes a story that adds value or makes the company relatable to you. Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

MARCH 12, 2015

This technique, in conjunction with the growth of popular social media websites, allows modern businesses to delegate some of these brand-building responsibilities to an unlikely voice -- their customer. There is an option for burned out business owners, and that’s user generated content. 1) Burberry. 4) Tourism Queensland.

User-Generated Content 28

User-Generated Content Campaigns Generation Content 28

Hubspot

MARCH 9, 2017

With fine margins and tight budgets, it’s difficult to commit to office contracts, competitive staff salary, team benefits, equipment, and the myriad of different overheads associated with operating a modern business: insurance, accounting, utilities, and more. Productivity. 6 Tips for Keeping your Remote Team Productive.

Paid Search Agency 66

Paid Search Agency Advertising Agencies Ad Agencies Work Management 66

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Instead of talking endlessly about all the cool stuff your products do, share insights about why doing those things is important—from a business objective perspective. Talking about your products’ features won’t help with that. By Joe Pulizzi and Newt Barrett.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Anything Goes Marketing

APRIL 5, 2009

One of the themes for marketers in 2009 is “doing more with less”. After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. Education programs.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Convince & Convert

SEPTEMBER 14, 2010

We need to relate that contact to the networks where they participate, which requires we build programs tailored to each of those channels. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. and hope for a.02

Social Media 123

Social Media Work Management Marketing Management Media 123

Paul Gillin

AUGUST 29, 2012

Shah believed P&G had substituted a cheaper Cruisers for its existing product and not told anyone about it. “I P&G had actually begun shipping the new product in August, 2008, more than 18 months before it was announced. encouraging others to take their complaints to the Consumer Products Safety Commission.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Golden Spiral

APRIL 16, 2019

Angus joins us as Director of Development and will work with our integrated team in strategy building, new client onboarding, and tactical planning. Those attract very, very different audiences. Product launches, campaigns, seasons, building audiences — those four issues are all critical components to how you share your story.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. But this is like making a gas powered car get 25 MPG instead of 20 MPG, when you really should be building an electric car or fuel cell car that gets the equivalent to 500 MPG.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. People who have educated, inspire… [link] [link] kelvin lee The Best Advice Has No Shelf Life [link] [link] Jim Weldon The Best Advice Has No Shelf Life: Who Influenced You?All All of us have influences. Or maybe just kicked us in the ass when we needed it.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Online Marketing Institute

JUNE 30, 2009

Remember, my staff, and our customers, are extremely sophisticated, well-educated, and technologically astute. So, I break it down to this: products and technology generate content (meaningful information) which generates (customer) contact which generates profitable sales. A: There are similarities and differences.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

Home > Publications & Products. > " 1 This leads me to believe many of us have yet to comprehend the importance of information literacy and the role it plays in building the information skills and competencies of current and future workers. · Education. · QuickLinks. Inside SLA. Membership. SLA Community.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Budget Programs 100

Scoop.it

FEBRUARY 18, 2021

These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services. Content marketing strategies that inform and educate their customers create a win-win situation by providing information that their customers crave while building long-lasting relationships.

Education 65

Education Top of Funnel Ideal Customer Profiles Brand Identity 65

Hubspot

APRIL 8, 2011

When Daniel Lynton founded his web design company, LyntonWeb , in 1999, his mission was simply to build websites for his clients. With his attention being pulled in so many different directions, finding time to think strategically about how he could grow the business was hard to do, but needed. Key Business Takeaways: 1.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Online Marketing 28

Adobe Experience Cloud Blog

MARCH 25, 2010

Yet according to CSO Insight’s 2010 Sales Performance Optimization study, only 52% of sales reps met quota in 2009, and companies achieved only 78% of their revenue plans. The problem is that these companies are using an outdated revenue engine that was originally built for a different buying and selling climate. It’s expensive.

Sales Management 48

Sales Management Lead Ranking Work Management Sales Qualified Leads 48

Convince & Convert

MARCH 4, 2010

markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. It's important to educate businesses about the different permutations of business blogging, and measurement is going to part of that.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Hubspot

FEBRUARY 20, 2015

Whether you abide by them or not, there''s no arguing that many diets have grown immensely popular in ways that aren''t so different from widely worn shoe brands or your favorite wearables. A few years ago, gluten-free products were mostly unheard of. And the market for gluten-free products is only growing. Gluten-free.

Marketing Strategy 28

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 28