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How a Global Distributor’s Online Community for Engineers Pays Rich Dividends

Industrial Marketing Today

A recent article by Paul Gillin ( @pgillin ) and published in BtoB Online , caught my attention because it talks about how engineers can have fun while doing serious business. Farnell decided they would fill this real need and thus, element14 was born in June 2009. In “Who says engineers don’t know how to have fun?”

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B2B Lead Generation Blog: B2B Marketing and PR Internship

markempa

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

” And 93% planned to use some form of user-generated content in their marketing efforts this year, including customer stories, product suggestions or ideas, and customer reviews. Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query?