An interview with GE's Social Media Wizards
grow - Practical Marketing Solutions
NOVEMBER 4, 2009
So when I started my role as a social media communicator, I did the most logical thing I could think of — I scheduled a Parker family meeting. We spent a couple of hours one Sunday afternoon in the family dinning room going from the principles and theories of social media up through the latest and hottest tools. How has GE’s social media strategy changed since its inception?
How to create B2B social media policies
NOVEMBER 24, 2009
One of the cornerstones of a social media strategy is having a clear set of corporate social media guidelines or policies. Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies. IBM and SAP put their draft guidelines on wikis, where employees were invited to make comments and suggestions. The code of conduct is the “umbrella policy” for your social media policy; it does the heavy lifting for the more serious aspects of employee conduct (e.g.,
Demand Generation Vendors Offer Few Social Media Applications
Customer Experience Matrix
JUNE 2, 2009
Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. But no one knows how best to use it, which has led to a wide range of offerings under the social media label. They provide three basic functions: - send messages via social media. CRM vendor RightNow offers something similar under the label of Cloud Links. - add social media data to prospect profiles. scan for social media mentions.
The 4 C's of Social Media
MARCH 4, 2009
Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. Social Tagging