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Let’s get digital

SmartBrief - Marketing

ATSC 3.0 – or “NextGen TV” in some areas – entered the arena in 2017 with activation in South Korea and the FCC’s decision that US broadcasters have the option to use it. Since then, organizations like the National Association of Broadcasters have pushed forward with the new technology, despite a few bumps along the way.

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How Vevo used original content and nostalgia to bridge the pandemic video shortfall

Martech

“Video killed the radio star” sang The Buggles prophetically in the first music video broadcast on MTV. Vevo was created in 2009 through a partnership between two of the world’s largest record companies, Sony Entertainment and Universal Music Group. Many videos, many views.

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B2B Lead Generation Blog: Lead Generation for the Complex Sale on wsRadio.com

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Click here to listen to the recording.

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A Checklist for 2012 Content Marketing Plans

Writing on the Web

I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. Which posts generated the most comments? Related posts: A Checklist for 2009 Content Marketing Plans. 2012 Content Marketing – how did we get here so fast? Photo courtesy Rawich/ FreeDigitalPhotos.net ). Happy writing!

Planning 100
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How Manchester United Revolutionized Sports Marketing

Chris Koch

Teams are paying a lot more attention to social media, because that’s where the younger generation of fans talks about sports,” says Mark Lehew , SAP’s Global Head of Sports & Entertainment Industry. Fantasy league members generally view about seven times more content – text, video, and data – on NFL.com than non-fantasy users. .

Planning 100
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Survey Suggests Marketers Are Moving from Paid to Social Media

Customer Experience Matrix

Summary: a new survey suggests that marketers are less focused on lead generation than on final sales, growing current customers and building online communities. I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. - Here goes.

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Video Storytelling: How to Drive Connection Through Narrative

Vidyard

They took a bold step, wading into an area considered controversial by many, for an ad they broadcast during the 2018 NFL season opener. Google released their “Parisian Love” video all the way back in 2009, but it remains just as creative today. Those five videos generated 6 million views in less than a week.